The British brand Cutler and Gross launches its new metal collection which is inspired by the models from the 90s. The collection uses luxurious materials such as 18K gold, 18K white gold rhodium and 18K rose gold. Taking key shapes from the extensive design archive from the early 90s and reinventing them with precious detailing, the collection comprises six optical and sunglass models, each piece is considered and minimal in its nature, with lightness and functionality at its core. Referencing the Latin word for gold, Aurum, the collection is handcrafted in Italy and made in collaboration with the finest jewellers, using the highest quality of materials. Refined and luxurious in style, the collection includes either 18K Gold, 18K White Gold Rhodium, 18K Rose Gold, or a combination of both precious metals – Yellow Gold 24K + Rhodium 18K, or Rose Gold 18K + Rhodium 18K. Rhodium, due to its extreme shine, reflectiveness, and strength, is fast becoming the most sought-after material in the accessories market.

July 2023

Moncler presents a brand new collection of sunglasses that will reflect your style on hot summer days. The Moncler 2023 summer collection combines high quality materials, modern designs and superior craftsmanship. This new collection combines fashion and functionality, offering wearers the perfect sunglasses experience. Each design is complemented by original details, striking colors and the brand’s characteristic elegance. The brand aims to offer quality lenses using innovative technologies. This ensures sharp vision, color accuracy and protection against the sun’s harmful rays. Long-lasting comfort is also guaranteed by the lightweight and durable frames. Moncler sunglasses are ideal for completing your stylish look in the city and protect your eyes while enjoying the sun on vacation. With the collection’s different models and color options, there is something to suit every style and taste.

July 2023

Satori, the latest hybrid visor from Mykita & Bernhard Willhelm offers an immersive experience with a robotic flair. The eyewear aesthetic combines chic and outrageous elements to create a style that is both electrifying and sexy. Bernhard Willhelm’s avant-garde fashion mixes sports, streetwear, and fantasy, resulting in innovative cuts and pop culture references. In 2009, Mykita collaborated with the designer to pair their innovative manufacturing techniques with his uninhibited imagination. Satori continues the genre-pushing tradition of the eyewear collaboration with a hybrid-visor sunshield extravaganza that exudes robot glam. The high-tech Mylon material and 3D manufacturing technology create a lightweight and voluminous piece that showcases the unique possibilities of this combination. The double-shield design protects the eyes while providing a fun immersive experience. The designer piece’s style and mood shift according to the colorways. For example, the Slate Grey with Silver Flash shields maximizes the futuristic aesthetic, while the Ebony Brown with Tangerine Solid shields feels playful and retro. The black/black monochrome design stands out as a straight-up fashion statement.

July 2023

Ovvo Optics invites technology enthusiasts and eyewear aficionados alike to experience sophistication and innovation with their three all-new carbon fiber styles. Showcased in a new photographic series inspired by technology and AI, these frames are crafted with 11 layers of carbon fiber, providing incredible physical performance while putting the visual character of carbon fiber on display. Carefully constructed in Ovvo-owned facilities, each of the 11 layers is fused with resin in a lab-grade vacuum, then baked at a high temperature before being shaped and polished to perfection by hand. The result guarantees the utmost in precision in a frame hand-made from start to finish. Each frame incorporates surgical steel and titanium temples and Ovvo Optics’ patented screwless hinges, lending Ovvo’s signature character in new styles exemplifying the company’s commitment to optical excellence. Handcrafted in Poland, each frame undergoes an 85-step process; a testament to Ovvo Optics’ three decades of unwavering commitment to precision and excellence.

July 2023

Aspesi, luxuary men clothing brand, is dipping its toes into eyewear, embracing the category via a partnership with niche Italian brand Retrosuperfuture. The small capsule collection done in collaboration with Retrosuperfuture comprises sunglasses and an overshirt. In combining both brands’ quintessentially Milanese roots, the capsule comprises two sunglass styles and a jacket. Retrosuperfuture’s signature Milano sunglasses, inspired by the sleek frames of the 1950s, have been rendered in a black acetate frame with matching black lenses and a silver frame and mirror lenses versions. They both come with a quirky touch, a third eye-shaped enamel in the eyewear’s internal bridge. Similarly, the cobranded overshirt, inspired by Aspesi’s Mod. 13 padded jacket, has been reinvented for the collaboration, rendered in a double faced nylon version crafted from a lightweight Japanese technical fabric on one side and from olive green shiny nylon on the other, the latter face bearing a hand-sewn orange patch at the back with details on the capsule collection.

July 2023

Modo presents new Sun Collection, which is the perfect balance between style and optical performance, the meeting point for technology and design. The Isa model, which has a retro-feminine form, is an ideal example of the collection concept. Each frame front is formed layer by layer using a digital data set, utilizing the latest in additive manufacturing that ensures ultimate precision crafting with limitless geometric capabilities. Modo’s 3D Additive Manufacturing System enables to offer a multitude of colors and styles with a tremendous reduction of surplus waste and without overproducing. Titanium details seamlessly complement the PA12 front, and rounded temple tips add weightless comfort. This unique hinge system eliminates many of the friction points and weaknesses of traditional eyewear arm securement methods. In an effort to put an end to cumbersome screws and unsightly welds, Modo has designed an innovative frictionless connection system based on interlocking hooks and cylinders made of durable beta-titanium set in an ultra-performing polymer frame front, promising increased stability, strength and flexibility. As with all Modo Sun styles, the Isa is equipped with High Chromatic Definition (HCD) polarized lenses that offer the best possible quality of vision.

July 2023

Tura has announced the renewal of its exclusive license with Gwen Stefani’s L.A.M.B and Gx eyewear collections. This renewal is for several more years. Stefani will continue as the primary designer for both collections, ensuring that the eyewear will continue to showcase her unique and fashion-forward approach to design. The collections will be available in North America through over 10,000 points of distribution including ECPs, optical retailers and fashion retailers, according to an announcement from Tura. Scott Sennett, Ceo of Tura, said, “Since the launch of the L.A.M.B and Gx by Gwen Stefani eyewear collections in 2016, Gwen’s passion for the product and fearless approach to its design have established her as a living icon in the eyewear industry. Over my nearly 30-year career in this industry, I have never seen a collaboration with an artist or celebrity generate such authentic design energy. These collections have broken new ground, and we are very grateful to Gwen for her vision and partnership with Tura.”

July 2023

French eyewear brand J.F. Rey launches Whisper. A form of minimalist style that emphasizes essential elements and reduces them to the utmost discretion. The new designs feature a more visible aesthetic that blends shapes and lines to create subtle, delicate vibrations. J.F. Rey’s new frames for women primarily feature a round shape that is timeless, universal and always contemporary. The models are crafted with refined metal and an extreme precision that highlights the lines as closely as possible. Additionally, the frames are available in a range of unexpected colors, such as lavender blue, fuchsia pink, spring lilac, poppy red, and apricot orange. These color palettes are inspired by popular make-up trends and are designed to create beautiful and creative contrasts in an unstructured manner on the front of the frames. This color scheme, which mimics make-up, sculpts the eyes and opens up the gaze, giving a stylish makeover that whispers elegance.

July 2023

Raen has launched its latest optical sun collection, which they highlight as being made with M49 acetate from Mazzucchelli and Zeiss Sustainable Polyamide Lenses. Raen Co-founder and Design Director Jordan Percy said: “We are proud to partner with Mazzucchelli, a leader in sustainable materials, for our latest collection. By incorporating M49 Bio Acetate into our designs, we are taking a significant step towards an eco-friendlier future. This partnership allows us to combine our passion for timeless designs with Mazzucchelli’s innovative bio-based material, creating a premium feel and look that Raen has become known for.” Elena Orsi Mazzucchelli, Product Development Manager said: “Raen is a brand that we’ve admired for quite some time. Their values and their approach to design align closely with ours—we both put quality and craftsmanship at the forefront of everything we do. It’s been a pleasure to collaborate with them on this collection, which showcases products capable of combining beauty, refinement and sustainability”. Raen has partnered with lens manufacturer Zeiss and incorporating the new Zeiss Sustainable Polymaide lenses into the collection, which are made partially of bio-based materials and produce 50% less CO2 emissions in production.

July 2023

Lifestyle luxury brand Etro and Safilo Group have announced a 10-year global and exclusive licensing agreement for the design, manufacturing and distribution of Etro branded eyewear collections. The first Etro collection made with Safilo Group will include both sun and optical styles and will be presented for the Spring/Summer 2024 season. Angelo Trocchia, Ceo of Safilo Group, said, “We are very proud to start this new collaboration with a company that represents fashion and textile excellence. Our creative team is in harmony with Etro’ Creative Director Marco De Vincenzo, with whom we are working to create a distinctive collection, able to enhance the brand potential in the eyewear category to the fullest. Etro is a luxury brand that boasts a rich history in reinterpreting beauty standards and it is recognized for its iconic patterns.” Etro Ceo Fabrizio Cardinali said, “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad. The Eyewear segment will join the Ready-to-Wear, Home, Fragrance and Etro Kids collection that has been recently announced. I have always considered Etro a 360° lifestyle brand and I’m very pleased to achieve this new milestone to complete a global and integrated vision dedicated to different product categories and consumer types.”

July 2023