Nodding to British punk style, the esteemed fashion house, Alexander Mcqueen has launched the Spike Studs Mask and Spike Studs Cat-Eye sunglasses. The rimless glasses, which are embellished with silver metal spikes and feature dramatic mirrored lenses, depict strength and resilience that signal a new era of aesthetic revolution is underway. Incorporating a delicate color palette consisting of pale blue, pink, smoke and brown along with mirrored silver and red — models comes with gold or silver metal temples.

September 2023

Oliver Peoples has opened its first boutique in China at Jing’An Kerry Center in Shanghai. The location marks a significant expansion for the brand, which aims to provide Chinese consumers with high-quality, professionally crafted eyewear and an authentic shopping experience. The new boutique combines galley inspired settings, vision care solutions to enhance the in-store experience and a wide range of eyewear styles under one roof. In particular, the boutique features an optician, highly trained LensCrafters eye care specialists, custom frame fitting and prescription services.

September 2023

Seiko Optik offers clear visual acuity as well as the best vision on and off the screen with the ‘Indoor PC’ and ‘Indoor 100/ 200’, specially designed for digital display and better indoor vision at near-medium distance. The design supports a natural head and neck position that reduces neck and back pain, while the lenses are developed with body posture and head position in mind, providing comfortable wear for different situations. Seiko Optik Indoor series maximizes the vision performance of its users with special lenses developed with FreeForm technology for different usage areas such as indoor, reading and screen-computer.

September 2023

The new Vogue Eyewear Core collection, specially designed to capture rapidly changing trends, brings the runway to the street with a creative stance, revealing the different faces of fashion. The collection achieves a perfect harmony with its knitted patterns and color combinations that enliven its striking shapes. The lightweight, sustainable bio-injection models in the Kids collection offer fashion lovers a reflection of the latest trends with soft rubber temples and fun color options. The iconic Vogue Eyewear pattern is reinterpreted with a modern perspective in the new collection.

September 2023

Photochromic lenses stand out as a technological solution for the eyes in these days of intense changes in daylight and light changes from outdoor to indoor environments. Developed to quickly adapt to changing light and environmental conditions, Modo photochromic lenses improve vision performance and reduce eye contractions and related eye fatigue. Focusing on changing needs, Modo combines its presence in the sector with its fashionability by saying “Don’t be afraid of the light in the fall, we are with you”.

September 2023

Ann Taylor, one of L’amy America’s brands, is expanding its Made Green collection with two new sun styles made of biodegradable acetate and recyclable stainless steel. Among the new models, ATP926 stands out with its square form with raised brow line and color blocking at the front corners, while ATP927 attracts attention with its round form constructed with deep colored acetates.

September 2023

The independent Italian brand Look unveils its Urban colection, a selection of six eyeglass frames. These styles epitomize a contemporary and global trend, showcasing the innovative technical expertise of the Italian brand. For this particular collection, Look has created an exclusive acetate material in-house. The frames showcase a youthful and dynamic color palette, drawing inspiration from the latest fashion trends in Italy. There are six different styles available, each offering four color options, providing a stylish and accessible fashion choice influenced by current urban lifestyles.

September 2023

Marcolin has debuted an augmented reality technology to elevate its training and customer experience activities. Within its Italian factories, the company launched an immersive tour project, through which it will showcase the behind the scenes story of eyewear manufacturing. Following up and developing on the Marcolin Manufacturing Academy program, employees will enter the heart of the creative and manufacturing departments wearing a virtual reality headset. Through this program, they will learn the processes and skills used for the creation of Marcolin’s eyewear.

September 2023

Quiksilver, from Mondottica, has launched its 2023 sustainable eyewear collection. The collection offers a curated selection of retro-inspired styles as well as a sport release. QS2014 is a retro-inspired frame with a keyhole bridge and a thicker frame front featuring a crystal fade effect. Rectangular QS2013 features bold, colored gradients on the frame front. Sport styles QS2020 and QS2021 offer added durability with sport inspired color combinations, as well as eco-friendly rubber infused temple tips for added flexibility.

September 2023

Safilo Group and Juicy Couture, a global fashion and iconic lifestyle brand, announced the renewal of a global licensing agreement for the design, manufacturing and distribution of Juicy Couture branded optical frames and sunglasses for women and optical frames for girls and teens until December 31, 2027. Joseph N. Zarro, Owner of Juicy Couture said: “Through our shared vision, we will continue to deliver eyewear that captures the Juicy Couture spirit and allows our customers to express their individuality.”

September 2023