Gigi Studios have revealed their new corporate headquarters in Sant Cugat del Vallès, Barcelona. A 1200 m2 area was transformed into a contemporary environment, with what the company calls a “serene, warm and elegant space that, without losing sight of functionality, moves away from the traditional office and becomes a creative studio”. The new headquarters occupies an entire floor of an office building with four façades and a rectangular floor plan. The space was cleared to achieve an ample, open area – ideal for the team’s interaction and work together. In addition, the warehouse, logistics and quality teams remain in Gigi Studios’ old headquarters, where they have also been enlarged. Patricia Ramo, Ceo and creative director of Gigi Studios, has led the design decisions and approach to the project. Ramo said, “The new office is a dream come true. A space that is much more than an office or a corporate headquarters; it will be the stage and hub for the new products and events we are organising”.

March 2024

Etnia Barcelona introduces its latest campaign, Underwater, which immerses viewers into a fantastical and mesmerizing realm reminiscent of the enigmatic depths of the sea. Once again, the brand from Barcelona showcases its ingenuity, experimental spirit, and meticulous craftsmanship in this campaign. Etnia Barcelona embarks on a voyage of artistic exploration, delving into the secrets of the unexplored depths of the ocean, where even rays of sunlight dare not penetrate. Ethereal forms that replicate corals and other marine creatures merge and intertwine with mystical beings that inhabit the depths. Furthermore, Underwater emerges as a creation of artificial intelligence, yet it transcends the sterile connotations often associated with technology, offering instead a fusion where innovation harmonizes with nature to craft a realm of enchantment. This surreal ambiance also permeates the designs of the new collection. Underwater introduces 22 distinct models, comprising 18 prescription glasses and 4 sunglasses, each adorned with a spectrum of colors. Inspired by the ocean’s depths, the collection blends translucent shades reminiscent of light dancing on water with solid hues.

March 2024

The Blackfin Spring/Summer 2024 collection is all about colour, art and the production techniques utilised in its eyewear families. A theme that, in Blackfin Pacific, is found in the ultra-thin thicknesses and soft lines of the frames, where the company’s expertise adds value to its design products. Four new Pacific styles perpetuate the line’s creative concept – the minimalist Nordic design and sophisticated style of America’s West Coast are interpreted in an authentic made-in-Italy product. As always, titanium is the common denominator throughout the entire collection. Here, a distillation of technology and artisan craftsmanship transforms a solid 3mm block of titanium into ultra-light but super-strong frames. The four medium-gauge frames have thin profiles highlighted by polished, antiqued or matte colours that exemplify consummate artisan mastery in the surface treatment of the material.

March 2024

Off-White™, the luxury fashion brand founded by Virgil Abloh, has taken the fashion world by storm since its inception in 2012. From its distinctive diagonal lines to its bold graphics, Off-White™ has established itself as a leader in the fashion world and has become a must-have for fashion enthusiasts worldwide. All the gender-neutral styles and color propositions range from the iconic nuances of the eyewear industry, from black and havana to fun and pop tones such as red, blue, pink and crystal options. Their commitment to diversity and inclusion is also evidenced by the supply of “Asian” eyewear with a lower bridge feature. The addition of blue block lenses to the collection means that everyone can enjoy wearing Off-White frames, whether or not they need traditional prescription lenses. Designed to block and filter the blue light emitted from digital screens, they are the perfect accessory for those who don’t need prescription glasses but enjoy adding a pair to their outfit.

February 2024

Modo Eyewear, the industry leader in eyewear innovation, presents its highly anticipated Spring/Summer 2024 collection featuring the groundbreaking 3D Lab Collection. This collection showcases the perfect fusion of style and technology, with each frame featuring a 3D printed front combined with flexible Beta-titanium temples. 3D printing technology revolutionizes the eyewear industry, giving each frame in this collection a distinguished look, comfort and the lightness for which the brand is renowned. Modo takes a bold step forward in combining the latest manufacturing techniques with impeccable design, offering customers frames that stand out from the crowd and are barely noticeable on the face. With the Spring/Summer 2024 collection, Modo offers a new contribution to the 3D laboratory selection. Lagu in the collection is a striking 3D printed hexagonal frame specially designed for men. Lagu debuts in strong classic 3D Lab monochromatic colors including black, raspberry, orange and denim.

February 2024

Hally and Son, distinguished by its unique stance in eyewear design, continues to present its designs that appeal to gusto owners with its unique interpretation. It combines vintage inspirations in its designs with a fine craftsmanship and functionality. In addition to the innovative details that dominate the new collection, the brand’s signature asymmetrical hinges, three on one side and two on the other, and the round hollow temple ends, which are placed on the body of the models, also stand out. Made from precious materials, sophisticated Hally and Son designs appeal to every taste with their designs that meet the need for comfort in the new season. Hally and Son models, each of which is crafted by master hands, make a difference with their natural and unique color alternatives that accompany materials such as metal, titanium and personalized acetate. The one-of-a-kind acetate frames express an unquestionable sense of quality, while the metal frames reveal a refined style.

February 2024

Seiko Optik won the first prize at the Clear Vision Conference organized by Hoya Vision Care, where dozens of projects from around the world competed, for our social responsibility and sustainability project with Unicef for ’empowering girls’. According to Unicef data, 129 million girls worldwide are out of school, including 32 million in primary school, 30 million in middle school and 67 million in high school. Although education participation rates in Turkey have increased since the early 2000s, there is still room for improvement. In the OECD report published in December, Turkey ranked among the lowest among the countries included in the report in terms of girls’ participation in education. For many years, Seiko has been delivering RX lenses to the end consumer, including in plastic envelopes containing plastic cleaning sprays and cleaning cloths. At the beginning of 2022, Seiko Optik converted the RX boxes into recycled kraft material, and by 2023, it completely removed the sprays from the boxes and made a donation to Unicef to empower girls in need.

February 2024

Brilliance, which is the progressive lens with the most superior vision ever developed by Seiko Optik, has been produced as a solution to presbyopia, an eye problem especially experienced by people over the age of 40. Designed by prioritizing the effects of today’s digital world on the eye during the design phase, Seiko Brilliance provides unique near, intermediate and far field vision to the user in daily life with its excellent performance. In addition to the user’s parameters; this high-tech lens, which takes into account the history of optical lens use and personal vision preferences, sets new standards in customized solutions by creating a personalized lens design code. This 4-digit lens design code is available in more than 300 design variations. Seiko Brilliance provides the highest level of comfort to the wearer, especially with quick and easy adaptation, thanks to the extraordinary combination of innovative technologies such as Twineye 360° Modulation Technology, Intelligent Magnification Control, Digital Zoom Equalizer, Balance Zone Technology and Personal Design Selector, which takes into account the wearer’s optical lens usage history and personal vision preferences.

February 2024

Motivum continues its new production activities with its unique and sustainable patented models. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT1000 Series consists of clear lines and an aesthetic structure. The thin frame is so light that you can feel like a feather, but it is also robust. The hinge is designed without welding, creating a clean-lined aesthetic. The forward taped bridge detail is beautifully crafted from various angles. One piece without welds The collection of optical glasses continues to attract attention with its innovative technology with premium German steel technology, titanium B durability and patented hinges. In addition to being elegant, stylish and remarkable, it keeps the quality at the highest level in the models it diversifies by considering your health and comfort. The collection, which has a stylistic appeal, has been able to appeal to many styles with its color range. In a fast-paced lifestyle, the collection offers the best comfort while maximizing the health and elegance of its users.

February 2024