Synonymous with lifestyle, elegance and superior craftsmanship, the Ferrari collection takes the brand’s aesthetic line beyond Formula 1, emphasizing urban and metropolitan life with large volumes and curvaceous shapes made of fine, high-quality materials. Reflecting the aesthetic rules of the fashion and lifestyle collections, the frames are unified with the eyewear that complete the look with the defining elements and the creativity of the fashion show. The Prancing Horse, a symbol of passion, success and self-expression, is prominently displayed on each model, adding a strong value to the design. The collection is designed to appeal to people with an interest in fashion and luxury, who prefer Ferrari products not only for their style elements but also for the quality of their craftsmanship.  This season, the new collection focuses particularly on the themes of Dimensional Metal, Frosted Acetate and Embroidered Leather. One of the season’s novelties is the burgundy lenses, exclusive to Ferrari and designed specifically for Ferrari sunglasses to enhance the color contrast. Combining technology, durability and fashion-forward style, the burgundy lenses, with their signature red color palette, represent Ferrari’s passion for combining innovation and heritage.

February 2025

World-renowned singer, songwriter, actress and performance artist Miley Cyrus continues to be the brand face of Dolce&Gabbana in this season. Cyrus is accompanied by American actor and model Matthew Nozka. In the unique campaign photographed by Mert Alaş, the two stars introduce the new Dolce&Gabbana sunglasses in a perfect atmosphere. The modern shaped DG4479 women’s sunglasses are inspired by one of the brand’s most iconic models. The thick frame that catches the eye at the front is balanced by the wide temples. The temples are embellished with the collection’s signature feature: a metal plate with the Dolce&Gabbana Milano logo, the brand’s Dna. The inside of the temples is enriched with five articulated hinges and a metal plate with the intertwined DG Logo. The color palette includes different interpretations of lace. In aviator form, the acetate DG4482 men’s sunglasses feature a metal detail on the front. The wide temples of the model are decorated with the iconic plaque with the Dolce&Gabbana Milano logo. The classic color palette is enriched with brushed and striped acetates, contrasted or embellished with tonal metal details. The collection also includes models with polarized and Transitions™ lenses.

February 2025

Prioritizing quality and design in the optical world, Kuvars Group continues to shape eyewear fashion with the innovative approach, colors, and materials of its brands Movitra, Face a Face, Projekt Produkt, and Eque.M. The Italian brand Movitra combines functionality with aesthetics in its unisex designs, featuring a unique rotating mechanism that offers both style and extra protection against scratches. Representing timeless elegance, the French brand Face a Face remains a favorite in the optical eyewear world with its iconic color palette and distinctive design details. Projekt Produkt blends minimalist lines with soft pastel tones, bringing a fresh perspective to modern simplicity. Meanwhile, Eque.M stands out with its durable yet lightweight titanium frames, seamlessly merging quality and sophistication. Each of these brands creates a unique design language, transforming optical glasses from a mere necessity into a strong expression of personal style. With collections that balance functionality and aesthetics, Kuvars Group continues to turn a new page in eyewear fashion.

February 2025

Hoya has produced Miyosmart lenses that slow the rate of myopia progression in children by 60%. Miyosmart T is specifically designed to slow myopia progression in a safe, easy, non-invasive and effective way. In an uncorrected myopic eye, light rays are focused in front of the central part of the retina, mid-periphery and behind the periphery. Miyosmart lenses with D.I.M.S. technology focus light rays in front of the retina, creating a myopic defocus while correcting the myopic refractive error over the entire lens surface. The Miyosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in collaboration with the Hong Kong Polytechnic University in 2014. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to combat myopia, to the Turkish market.

February 2025

Hoya’s new Hi-Vision Meiryo coating offers low reflectivity and strong protection against scratches, smudges, UV rays and glare. It keeps your lenses clearer for longer. Offering superior clarity, scratch resistance and 100% UV protection, Hi-Vision Meiryo is Hoya’s most durable and long-lasting coating yet. Whether you’re traveling or cooking at home, Hi-Vision Meiryo protects your vision in any situation. Promising strong protection against glare, Hoya Hi-Vision Meiryo provides superior clarity. So whatever the unexpected, you can handle it with clear vision. Meiryo is derived from the Japanese word for ‘Clarity’, both a reference to Hoya’s Japanese origins and a testament to the coating’s superior technological qualities.

February 2025

The vibrant colors in the Mooshu collection offer a modern and stylish look, giving users the freedom to express themselves. Mooshu’s innovative approach combines functionality and aesthetics. Closely following the trends of the year, Mooshu aims to win the hearts of fashionistas with this collection. The collection offers a wide range of options from classic styles to bold and creative designs. Made from meticulously selected materials, the eyewear guarantees durability and comfort. Thanks to the frames adorned with exquisite details, wearers get a unique look that reflects their personal style. The harmony of colors and designs in Mooshu glasses allows users to create an eye-catching style. The models offer a perfect choice for those who like to make a difference in daily life and special moments. Mooshu, which has become a favorite of young people and young spirits, goes beyond being just an eyewear brand and aims to offer an aesthetic experience to users. Each frame in the collection is a reflection of the attention to detail and innovative design approach. Original Mooshu designs become the symbol of a quality lifestyle.

February 2025

Ermak Sağlık and Efor Optik, one of the successful, innovative and leading companies of Turkish sector, joined forces and organized a well-attended organization in Antalya Belek Bellis Deluxe Hotel on 30 January-2 February 2025. Ermak Sağlık and Efor Optik officials, who hosted their business partners in a magnificent organization with the participation of many store owners and their families from various provinces of Turkey and 9 different countries, expressed that they were very satisfied despite the a little fatigue at the end of 3 days. They exhibited all the new season products of Optics and Sunglasses for the year 2025 in a large hall where the details of their business partners were considered. During the event, they made the necessary presentations about the design processes, material quality and innovative details of the products. Ermak Sağlık official Erman Çetin and Efor Optik official Fatih Orhan, who organized the organization, stated that after the successful and satisfied fair, they will continue to host their business partners in organizations full of innovations and give them unforgettable times in the coming period.

February 2025

Gents of London glasses, which are within the body of Efor Optik and attract attention with their stance and design, stand out as one of the most pioneering brands in the eyewear industry. Gents of London brand, which offers glasses that can be used in all seasons with its different designs and wide range of colors, draws attention as a great savior in combinations as a style complement. Focusing on subtle points in design, Gents of London manages to show its attention to detail in both optical glasses and sunglasses. Gents of London glasses are made of high quality materials such as metal, acetate and titanium, offering long-lasting use. Gents of London eyewear collections, which are produced in accordance with health and hygiene quality standards in addition to their aesthetic stance, are preferred with great confidence by eyewear enthusiasts.

February 2025

Moscot celebrates its 110th anniversary with a special campaign. To celebrate its heritage, the brand collaborated with renowned Lisbon-based photographer Julien Roubinet. The campaign, which blends Artificial Intelligence (AI) technology and traditional photography, aims to pass on the iconic New York style for years to come. Over the course of five months, hundreds of AI-powered images were created to authentically reflect Moscot’s past and the evolution of the city that shaped it. From the narrow streets of the early 1900s to the glamour of the 1920s, the vibrant Disco era of the 1970s and the powerful Wall Street of the 1980s, each image highlights Moscot’s enduring connection to New York City and its style. The scenes in the campaign were designed with a combination of backgrounds created with AI technology and Moscot eyeglass frames captured with traditional photography. 12 different and timeless styles of eyewear were photographed with models and digitally integrated into the scenes with the right lighting, perspective and film stocks. In this way, the spirit of each era was showcased in perfect harmony with Moscot’s iconic eyeglass frames. By blending technology and craftsmanship, Moscot paid homage to its 110-year heritage and took a step into the future.

February 2025

Arma Lens, the leading company in Turkey’s annual colored contact lens market, gives contact lens lovers the opportunity to have large and khaki green eyes with Desi Khaki color. Desi Khaki color contact lenses; While making the eyes look larger with its moire design, it promises a natural look with its khaki green color in hazel green tones. With a diameter of 14.5 mm and a BC value of 8.6, Arma Desi Khaki contact lenses are offered to the likes with sizes suitable for every eye structure. Desi Khaki contact lenses also have stocks with myopic numbers from -0.50 to -6.00. Arma Lens, which presents a wide range of natural-looking color options, including the new Desi Khaki color, to myopia patients who prefer to wear contact lenses instead of glasses, sells only in exclusive optical stores in Turkey. If you want to be among the exclusive dealers of Arma Lens, you can contact the company.

Şubat 2025