Founded by visionary Lapo Elkann, Italia Independent is all about celebrating individuality and independence. Seamlessly blended with Modo’s signature structured approach, the new collection combines two contrasting colors with a striking outline effect that emphasizes the shape of each model. Models are presented in subtle combinations such as bold pink and blue or black and blue, burgundy and purple. With Italia Independent, Modo transforms cutting-edge technology and functionality into eyewear perfect for everyday wear.

Ocak 2025

Hally and Son is characterized by simple yet elegant design elements. The designs in the collection were originally created with three rivets on one side and two on the other. In addition, the rounded end detail on the temples offers a unique, creative, recognizable expression. The combination of these features results in an innovative and enduring statement that reflects both timeless elegance and contemporary appeal. The use of materials such as titanium and ultra-thin acetate ensures durability and unrivaled comfort.

January 2025

Seiko Optik Turkey has become the ‘Vision Sponsor’ of our National Shooting Athlete Yusuf Dikeç. Announced for the first time at the Silmo Istanbul Optical Fair last November, this collaboration underlines that clear vision is critical to achieving the highest level of success, especially in sports. World-renowned Yusuf Dikeç said, “My vision problems were directly affecting my performance and it was imperative that I regain clarity on the field. Obviously, Seiko lenses played a big role in my silver medal win at the 2024 Summer Olympics in Paris. So, I am excited and happy regarding for this collaboration.”

January 2025

Woodys brings joy to the season with its exclusive limited edition Xmas III series. At the heart of the new range is the Wish sun model, which perfectly combines the excitement and hopes of the new year with high fashion details. The Wish sun model stands out with its striking and trendy burgundy shade. The shimmering details on the front of the model mimic the sparkle of freshly fallen snow, while the refined craftsmanship on the body celebrates artisanship. Woodys series are brought in to Turkey with Optic844 assurance.

January 2025

Randolph’s newest collection blends the brand’s deep aviation heritage with modern and elegant touches. Each frame is crafted in a meticulous 200-step process from Cabin Oak acetate, a material inspired by the luxurious wooden interiors of aircraft cabins, with premium finishes including 23K White Gold, 22K Chocolate Gold and Gunmetal. Like all Randolph eyewear, the collection is paired with ultra-performance lenses. Randolph series are distributed in Turkey with Optic844 assurance.

January 2025

Victoria Beckham has unveiled new models inspired by its iconic accessories and handbag line. Crafted from premium acetate and bearing the brand’s iconic B Frame metal logo for a luxurious finishing touch, the VB676S is available in black as well as striped tobacco, brown bone and striped khaki. Featuring a bold acetate structure and sculptural details, the VB2671 optical model, on the other hand, promises a sophisticated and elegant style.

January 2025

Calvin Klein Jeans Eyewear presents new styles from the Color Shift collection. The Color Shift collection, produced by the brand from acetate frames that gradually change color when exposed to UV rays, expands the CKJ24606S sun model with a large square front and color options such as crystal to grey, crystal to green, brown to violet, pink to khaki, crystal to rose and brown to Havana, and the CKJ24607S sun model with a rectangular front made of UV-sensitive acetate that changes color in two different ways.

January 2025

Tiffany & Co. unveiled T by Tiffany, HardWear by Tiffany and Return to Tiffany, sunglasses collections inspired by its iconic jewelry collections. The bold and unconventional Tiffany T sunglasses are adorned with the brand’s T motif on the temples, while the HardWear sunglasses feature the brand’s iconic HardWear chain link motif and combine Japanese craftsmanship with titanium materials to make a glamorous and elegant statement. The world-famous Return to Tiffany heart plaque, on the other hand, is a stylish temple detail on the new glasses of the range.

January 2025

Oakley, a unique fusion of sport and lifestyle, presents its newest Born to Rewild, a futuristic collection. Designed with the desire to rediscover the primal connection to nature, the new collection symbolizes readiness for the unknown and a dedication to maintaining a spirit of adventure in all aspects of life. The Plantaris sunglasses attract attentions and encourage this exploration even in the mundanity of city life, with details that defy traditional engineering and design to fit the new concept of Oakley.

January 2025

Lens Medikal was the winner of the ‘Best Stand’ category in the Silmo Award Istanbul awards, which was organized among the exhibitors of the Silmo Istanbul Optical Fair and juried by industry professionals and doyens who are experts in their fields. The design and application of Lens Medikal’s award-winning stand was created by Intime Design Architecture, a well-established company in international and national fairs and decoration. Ercan Cerrah, one of the partners of Lens Medical Optik, the winner of the Silmo Award Istanbul ‘Best Stand’, said: “This award, which means prestige for Turkish optical sector, shows very clearly how we have made the right decisions in terms of the vision of our company. We would like to thank the esteemed jury members who deemed us worthy of this award and the valuable team of Intime Design Architecture, our long-term collaborator, who played an important role in us receiving the award. You are not only exhibiting your products at the fairground; you are also reflecting the reputation, vision and power of your brand. Silmo Award Istanbul crowns our success and encourages us for bigger projects.”

January 2025