Otis Eyewear, an established high-quality sunglasses brand founded in Australia, has launched in the UK, with The Eyewear Collective, a newly formed eyewear distribution company with a curated selection of brands and marketing services for independent opticians. Otis Eyewear’s CEeo, Nathan Omodei, and cricket legends Adam Gilchrist and Michael Vaughan were present at the special launch party in London which took place in the exclusive White City House. During the evening Nathan Omodei expressed his excitement at bringing the brand to the UK. The collection offers an award-winning plano sun range featuring a trade marked LIT lens, with properties such as excellent colour enhancement, contrast and reduced glare. The brand is also expanding into Rx, Omodei announced during the presentation of the brand. Otis Eyewear is well known in Australia for its high quality and its commitment to using mineral glass lenses; the brand is B-Corp Certified and places emphasis on its sustainable orientation in product development. The sunglass brand was founded in 2000, built with the intention of creating premium eyewear with a quality-driven timeless style and exclusively featuring mineral glass lenses.

April 2025

Oakley and 100 Thieves, the premier gaming lifestyle brand, have launched an exclusive new performance eyewear collection. The signature eyewear series collection features two styles showcasing the 100 Thieves Geo-Print, a graphic inspired by Heads-Up Display (HUD) video game maps, a 100 Thieves lens etch, and the 100 Thieves logo on the frame. This unique campaign and collaboration celebrate the fusion of gaming and lifestyle culture and symbolize 100 Thieves’ rich history and forward-thinking vision. The partnership aims to capture the sophistication, passion, and energy that define their central role in gaming culture. Built for those who love differently, whether in the game or out in the world, each detail of these two eyewear styles is crafted precisely, combining cutting-edge optics with the unmistakable 100 Thieves aesthetic. The first of the two styles within the collection is the HSTN Trigger 100T Grey Smoke, gaming-focused eyewear featuring Oakley’s Prizm™ Gaming 2.0 lens technology. The second style, Radar EV Path 100T Matte Black, offers performance-oriented sunglasses featuring an iridescent Prizm™ Road lens.

April 2025

Nina Mûr introduces Pearl Eyes, a collection that transforms eyewear into a playful and artistic form. Inspired by the power, symbolism, and timeless nature of the eye, the collection plays with fluid shapes and organic lines while highlighting its most striking feature: certified natural river pearls. Each frame is adorned with eight carefully placed pearls, elevating the designs beyond mere accessories to become a bold expression of individuality. Pearl Eyes offers a unique interpretation where mystery, creativity, and craftsmanship merge with luxury. With this collection, Nina Mûr reaffirms its commitment to design and quality, creating eyewear that is not just worn but tells its own story. Pearl Eyes proves that creativity and originality can exist in perfect harmony with sustainability. In this fusion of luxury, nature, and innovation, precious materials take on an entirely new meaning.

April 2025

L.G.R presents the ‘Lions of Ethiopia’ capsule collection, inspired by the discovery of a rare lion species in Ethiopia, as a tribute to uniqueness, strength, and elegance. Just like the lions themselves, symbols of rarity and majesty, each frame in this capsule collection stands as a masterpiece of balance and character. The essential form of each design is enhanced by exceptional structural elegance. Solid metal fronts blend seamlessly with delicate acetate temples, while ribbed metal profiles reflect the intricate details found in nature. The adjustable metal nose pads in the capsule collection enhance comfort, strengthening the harmony between design and functionality. Featured in the Spring/Summer season, the L.G.R ‘Lions of Ethiopia’ capsule collection includes iconic models such as Afar, Tigray, Axum, Meknes, Danakil, and Zelalem. These new frames embody a fusion of power and refinement, with their robust metal fronts and elegant acetate temples. With nature-inspired detailing and fine craftsmanship, this capsule collection transforms rarity into style, making each frame a symbol of authentic, timeless beauty.

April 2025

Gai Gherardi, Co-Founder and Creative Director of l.a.Eyeworks, renowned for revolutionizing the eyewear industry, innovating marketing strategies, creating a distinctive design language, and supporting artists, passed away on Sunday, March 16, 2025, at the age of 78 following a brief illness. Gherardi and Barbara McReynolds made history in the eyewear world when they opened their optical boutique on Melrose Avenue in 1979. Despite not having formal design training, the high school friends quickly gained recognition for creating their own signature frame. Gherardi was born on July 8, 1946, in Glendale, California, and grew up in Huntington Beach. Even at a young age, she displayed her unique style, which led her to meet McReynolds. The two bonded over their shared passion for country music and eyewear. When Gherardi and McReynolds opened their store on Melrose on September 9, 1979, Gherardi reflected in an interview that glasses “were still considered a sort of prosthesis,” adding, “There was a lot of inhibition about wearing them, but we were determined to boldly explore everything to make the most amazing glasses.”

April 2025

Belgian-based innovative accessories brand Komono has unveiled its Zero Gravity collection, a bold exploration of design that defies the limits of gravity. This collection reimagines classic eyewear frames, drawing inspiration from the mesmerizing, fluid movements of water in space. Just like water that morphs and flows in a zero-gravity environment while maintaining its essence, these frames distort and shift yet stay true to their original form. With Zero Gravity, Komono not only introduces an aesthetic experiment but also challenges conventional design perspectives. Further enhancing its fluid and universal theme, each frame in the collection is named after the word “water” in different languages from around the world. Yoruba, Turkish, Japanese, and Maltese names highlight Komono’s vision of blending global and cosmic elements into a seamless harmony. Deeply rooted in Antwerp’s distinctive fashion scene, Komono stands out with a diverse product range, including sunglasses, optical frames, watches, and even ski masks. By embracing experimentation and pushing creative boundaries, the brand offers a glimpse into the future of design. With an avant-garde yet accessible approach, Komono continues to redefine eyewear with innovation and originality.

April 2025

Honoring the tradition of Italian craftsmanship, Kador Eyewear has introduced two new handcrafted sunglasses models: Big Star and Pilot Star. These designs, unveiled in 2025, showcase the brand’s refined artistry and contemporary vision, representing an unwavering commitment to the highest standards of eyewear production, creativity, and innovation. Big Star stands out as a bold unisex design with its complex construction and double bridge detail. Blending timeless elegance with modern sophistication, this model is crafted from acetate and features a gold metal core adorned with the brand’s iconic ‘K’ emblem. It is available in classic Havana and black, with variations in metal accents and sun lens colors. Meanwhile, the Pilot Star model exudes luxury and refinement, making a statement as a unisex aviator silhouette. Its oversized acetate frame and classic double bridge design add to its striking appeal. Gold metal details tracing the frame’s contours lend the model a distinctive character and polished aesthetic. Pilot Star is offered in classic Havana and black, with options for different metal finishes and sun lens variations.

April 2025

Gucci has collaborated with renowned photographer Tyler Mitchell to unveil its Spring/Summer 2025 eyewear collection. Captured against sunlit and dynamic backdrops, the campaign reflects the essence of freedom, friendship, and individuality through Mitchell’s lens. At the heart of the campaign is Gucci Eyewear’s Global Brand Ambassador, Chinese actress Ni Ni, who embodies the brand’s signature elegance and sophistication while striking a perfect balance between Gucci’s rich heritage and its modern vision. The collection highlights round sunglasses and cat-eye frames adorned with the golden Double G logo, while men’s styles stand out with square acetate designs featuring a flat browline and bold temples. These models are further enhanced by a metal plaque engraved with the Web motif and the Gucci logo. The collection is shaped by wide temple details, the Interlocking G emblem, flat-top constructions, and metal accents, adding a refined touch. Additionally, almond-shaped metal frames and GG Monogram patterns elevate the collection’s aesthetic appeal. Emphasizing its commitment to sustainability, Gucci introduces oval sunglasses crafted from ReAce, a material made entirely from 100% recycled pre-consumer acetate waste, embracing an eco-conscious approach.

April 2025

French eyewear manufacturer Grosfilley has announced the renewal of its partnership with Swiss luxury watch, jewelry, and accessory brand Charriol for another six years. For over thirty years, this collaboration has merged the elegance of fine jewelry with Grosfilley’s high-quality eyewear frames, creating a unique synergy in the industry. Since 1950, Grosfilley has been designing and producing optical and sunglasses frames, establishing a strong position in the luxury eyewear segment through collaborations with prestigious brands such as Azzaro, Lancel, Chantal Thomass, Vicomte A., Tehia, and Zilli. Founded in Geneva in 1983 by master watchmaker Philippe Charriol, Charriol boasts a vast network of 285 boutiques and 3,800 retail points worldwide. The brand is renowned for its distinctive use of titanium cable motifs, exotic wood accents, and Swarovski crystals in its watches, jewelry, and eyewear designs. The renewal of this partnership reaffirms both brands’ commitment to combining luxury and elegance to deliver exceptional products to their customers. Through their continued collaboration, Grosfilley and Charriol are setting new standards in the eyewear industry by seamlessly blending quality and aesthetics.

April 2025

To mark its 30th anniversary, Face à Face has collaborated with artist and designer Jessica Poundstone on a special edition. For this milestone, the brand has introduced a new sunglasses model called Faces, inspired by Poundstone’s vibrant artwork. This exclusive model was launched alongside counter cards and posters featuring the artist’s signature designs. Inspired by color perception, minimalism, light, and space, Poundstone is known for her abstract creations featuring bold color combinations and geometric forms. Her distinctive artistic style aligns perfectly with the creative vision of Face à Face designers. The brand’s 30th anniversary was crowned with a spectacular event at Loft Industrial in New York last month. This exclusive gathering brought together some of the brand’s most esteemed North American clients for an unforgettable evening of design, innovation, creativity, and celebration. Jessica Poundstone’s artistic touch infused the event with inspiration. According to the brand, this collaboration highlighted the deep connection between artistic creativity and eyewear craftsmanship, reinforcing Face à Face’s commitment to exploring colors and pushing creative boundaries.

April 2025