Seiko Optik, focused on technology, continues to develop innovative solutions for the optical industry. With Seiko SmartZoom, a smart solution designed to counter the negative effects of the digital world, Seiko provides relief and support for eye comfort during intense use of smartphones, tablets, and computers. Thanks to the internet, we have constant access to all kinds of information, and social media, movies, and series are available on digital platforms through smartphones and tablets at any time. Experts predict an increase in eye discomfort due to prolonged digital usage. As our eye health deteriorates rapidly and digital usage is unlikely to decrease anytime soon, Seiko SmartZoom, with its single-focus lens technology, helps support eye muscles during intense digital device use. SmartZoom ensures smooth transitions between focus distances while viewing screens up close, offering assistance in overcoming the challenges of digital device usage. Seiko SmartZoom provides uninterrupted focus and comfort for prolonged digital use without straining the eyes, helping users maintain a healthier visual experience and protect their eye health in the digital world.

May 2025

Seiko continues to offer technologies that provide solutions to all the needs of eyewear users. For many eyewear users, the intense and bright light encountered during outdoor activities can hinder their vision. Seiko Sensity Dark, which provides the best comfort and protection in bright light conditions, adjusts rapidly to outdoor lighting and offers optimal performance for an active lifestyle. Designed for light-sensitive individuals, Seiko Sensity Dark offers a comfortable and clear vision without compromising contrast or color perception. It performs reliably in any climate and season, even darkening behind a car’s windshield. In addition to excellent contrast and glare reduction, it also provides protection against harmful UV rays. With three intense and natural color options, the lenses darken to category-3 level in outdoor conditions. Seiko Sensity Dark adjusts quickly to the rapidly changing lighting conditions of nature, ensuring maximum protection for the user’s eye health. It is ideal for individuals with high light sensitivity, including athletes and outdoor enthusiasts, as it provides clear vision while protecting the eyes in every environment.

May 2025

French tennis star Arthur Fils, who recently secured a spot among the world’s top 20 players and serves as a Lacoste brand ambassador, takes center stage in the Lacoste Spring/Summer 2025 advertising campaign. Highlighting timeless fashion designed for elegant men, Arthur Fils showcases a pair of sunglasses and an optical frame from the Lacoste Line collection. Crafted from lightweight metal, the L272S sunglasses reimagine the classic aviator style with a modern twist, featuring a timeless front design. The slim temples are adorned with a signature Ribbon detail accented by a refined green enamel stripe that extends toward the front. A logo plaque embellishes the acetate temple tips. In the campaign visuals, Arthur Fils models the frame in the gold colorway, while additional options include dark gunmetal, light gunmetal, and amber gold. The sophisticated L2311 optical frame, also made from lightweight metal, stands out with its classic rectangular front. The temples are enhanced by the same signature Ribbon detail and delicate green enamel stripe extending toward the front. Finished with a logo plaque at the acetate temple tips, this frame is featured in matte silver in the campaign. Other available color options include dark gunmetal, gold, and amber gold.

May 2025

Reimaging styles with a modern edge, the Spring/Summer 2025 Karl Lagerfeld Eyewear collection draws inspiration from the brand’s most iconic designs. Striking silhouettes, graphic color contrasts, and contemporary details come together in frames crafted from high-quality materials, authentically reflecting the edgy, Parisian rock-chic Karl Lagerfeld’s Dna. The style KL6185S is crafted from sustainable bio-injected plastic for a comfortable, lightweight fit, its straight top front and geometric temples make it perfect for a statement-making look. The Karl Lagerfeld elongated logo on the temples adds a distinctive design element to this frame, presented in black, white, dark tortoise and red. The optical frame KL6194, featuring a slightly oversized yet feminine square front, is among the highlights of the Spring/Summer 2025 advertising campaign. Its flawless look is enhanced by the geometric temple design, while its sustainable bio-injected plastic construction ensures a comfortable, lightweight fit. Offered in five color options, black, white, dark tortoise, red and mint, the model is completed with the Karl Lagerfeld elongated logo on the temples.

May 2025

Ferragamo Eyewear presents a stylish sunnie and optical frame designed for men in the 2025 Spring/Summer collection, which is admired by women who value noble design and understated elegance. The stud details are inspired by Ferragamo’s leather accessories collection. These subtle, eye-catching metal embellishments stand out in sophisticated acetate frames with bold, geometric lines and rectangular shapes. The manual milling technique used in the production adds movement and depth to the material, complemented by thin, curved edges of the lenses. Unique acetate frames in distinctive colors, including striped versions, are featured in the men’s models. The square-framed sunglasses SF2063SE, which perfectly combines craftsmanship with sustainability, is made from a blend of bio-plastic sourced from sustainably harvested wood pulp and recycled content reclaimed from industrial processes, using Eastman Acetate Renew™ material. Available in black, khaki, and dark tortoiseshell, the model also has striped gray and brown versions, with the Ferragamo logo embossed on the temples using hot pressing. The square-framed optical model SF3029, with Ferragamo’s logo hot-pressed on the temples, is available in single-color black, transparent khaki, and striped gray and brown versions.

May 2025

Spanish eyewear brand Woodys introduces its limited edition capsule collection, designed to celebrate the uniqueness of every skin tone and highlight the natural beauty of all complexions. The Skins series, which reflects raw emotions, is designed to emphasize the distinct beauty of each skin color with trendy, contemporary designs. Premium Italian acetates are treated with special techniques and baked for two weeks, achieving unique characteristics. Four meticulously crafted models embrace every skin tone with soft and contrasting shades, inspired by the concept of the capsule collection. Each model features bold, modern shapes and colors that reflect diversity in a sophisticated and refined way. The new collection brings the brand’s signature details, essence, and style to life in a more vibrant way. Materials like colored laminations, gold temple engravings, and German hinges symbolize the highest quality. As with all Woodys models, the lenses are produced by Carl Zeiss. Inspired by skin tones, this unique elegance and high-quality Woodys Skins capsule collection will elevate the style of eyewear enthusiasts.

May 2025

Randolph Eyewear and Barstool Sports Founder Dave Portnoy have teamed up to celebrate their shared legacy of achieving success through determination with a special collection. Both hailing from Massachusetts, Randolph and Dave Portnoy reflect the spirit of perseverance, resilience, and the resolve to carve out one’s own path in this new collection. The collection features iconic Randolph styles, enriched with signature details from Dave Portnoy. The Aviator and Concorde models, selected by Portnoy, stand out with special coating options, lens colors, and amber-toned terminal tips. Each design reflects Dave’s personal style and the unique approach he took in building the Barstool brand. All pieces in the collection are handcrafted in the USA, staying true to Randolph’s high-quality craftsmanship. The amber-colored temple tips of the eyewear feature a special “DP” logo, made up of Dave Portnoy’s initials. The collaboration is completed with a set that includes a specially designed blue-toned box, glasses case, and cleaning cloth. This collection stands out not only for its design prowess but also for honoring values like individuality, character, and determination. Randolph and Dave Portnoy see fashion as not just an accessory, but a statement.

May 2025

Ray-Ban continues to boldly reimagine its most iconic models in the innovative Mega collection. Inspired by the 1960s style, the Mega Balorama stands out as one of the most striking pieces of the season. An innovative evolution of the original Balorama model, the Mega Balorama offers a nostalgic look with its wide, face-hugging form, while its modern design sets it apart. Available in five different color options, the model combines rich color combinations to provide a perfect balance of aesthetic elegance and functionality. The Mega Balorama not only attracts attention for its aesthetic appeal but also for the comfort it offers. Made from high-quality propionate material and crystal lenses, it delivers a perfect balance of beauty and durability. With polarized options available, the Mega Balorama enhances visual comfort, making it an ideal choice for both urban environments and outdoor activities. Ray-Ban’s Mega Balorama brings the style of the past into today’s trends, blending vintage lines with a modern interpretation. With its bold and unique design, it offers eyewear enthusiasts a captivating alternative by merging classic vintage style with a contemporary approach.

May 2025

Swedish eyewear brand Vasuma is celebrating its 20-year design legacy with the release of the limited edition Titanboa XX collection. This special series is a tribute to the brand’s bold design philosophy and exceptional craftsmanship. One of Vasuma’s most iconic silhouettes has been reimagined in this special edition, featuring refined details and materials inspired by the past. The combination of natural forms, elegant lines, and sophisticated geometries in the Titanboa XX emphasizes the brand’s signature “bold and free” design ethos. Each piece in the collection perfectly blends aesthetics with functionality, stepping beyond tradition and introducing a fresh perspective to the eyewear world. Limited to only 50 frames, each piece stands out for its meticulous craftsmanship. The frames are handcrafted in Italy by the renowned Mazzucchelli factory, made from 10mm thick, biodegradable cellulose acetate. Each frame is individually numbered by expert artisans, transforming them into unique works of art with high collectible value. Vasuma’s 20-year journey has been shaped by courage, creativity, and innovation, and this special Titanboa XX collection marks one of the most significant milestones in its history.

May 2025

As one of the pioneers in the colored contact lens market, Optik Dünyası is reshaping user expectations with the latest additions to its Iconic collection. The long-favored shades of püre hazel, sterling gray, green, and blue are now offered with Iconic’s signature high-quality standards. Optik Dünyası once again demonstrates its expertise in accurately analyzing industry needs and bringing its products to users at exactly the right time. Aiming to meet both aesthetic preferences and health needs, the collection appeals to a wide range of users. This time, the Iconic Fresh series stands out by offering special production options for hyperopia users, not just for myopia. Developed to deliver maximum comfort, the Iconic Fresh series seamlessly combines natural appearance and daylong wearability. With its refined color options and advanced technology, Iconic strengthens its claim to become the favorite brand for contact lens users seeking an elegant touch to their style. The new Iconic series and special launch prices are now available for optical professionals through optikb2b.com.

May 2025