Fittingbox, the virtual try-on and glasses digitization company, and Ocuco, an eyecare software provider, have announced the renewal of their partnership. Since first partnering in 2018, the companies have combined their expertise to deliver innovative, omnichannel solutions for eyecare professionals. This collaboration integrates Fittingbox’s advanced eyewear visualization tools with Ocuco’s broad portfolio of optical software, enabling optical businesses to elevate both clinical and retail operations. As part of its omnichannel strategy, Ocuco provides eyecare professionals with customized practice websites powered by Fittingbox’s ultra-realistic virtual try-on technology. Fully integrated with Ocuco’s Practice Management, scheduling and Electronic Medical Records (EMR) solutions, these websites enhance the patient experience while simplifying practice operations and driving digital engagement. Dominique Bazin, Chief of Sales, Marketing & Customer Success at Fittingbox, stated: “Since 2018, we have been developing synergies between Ocuco’s and Fittingbox’s teams to serve the eyecare specialists and optical industries. We are very happy to share this journey and to continue to digitize the eyewear industry.”

June 2025

Etnia Barcelona returns to the shores of creativity and color with the launch of Ibiza Vol. 5, an exclusive limited-edition eyewear collection that captures the beauty and vibrant energy of Ibiza. Celebrating its fifth capsule dedicated to the legendary island, the Barcelona-based independent brand blends avant-garde design, rich Mediterranean culture, and radiant summer hues into four iconic models available in six striking color variations. This latest collection channels the island’s free-spirited soul – its artists, dreamers, and nonconformists – through eyewear that serves as a canvas for storytelling. Each pair is inspired by the rugged Ibizan landscapes, shimmering waves, and golden sunsets, transforming these natural elements into wearable art. Ibiza Vol. 5 takes cues from one of this season’s standout fashion trends: stripes. Reimagined in a playful and bold context, the designs honor classic patterns with a contemporary twist, drawing from the island’s visual language – beach umbrellas, towels and swimsuits, and the joy of summer. The color palette, featuring red, black, green, yellow, blue, and pink, is meticulously curated to reflect the vibrant essence of Ibiza.

June 2025

Specsavers has launched a global partnership with Elton John Eyewear, one of its biggest product launches ever. The exclusive collection at Specsavers features 13 optical frames and two limited edition sunglasses. Each one is named by Elton John after a famous song, personal milestone, or key moment in his life. Designs include Tiny Dancer, Captain Fantastic, Seamstress, and the sunglasses Yellow Brick Road and Love Song-all inspired by his greatest hits. By working with one of the world’s most famous glasses wearers, Specsavers wants to show off its style and design strengths. The launch video features Elton John talking directly about how wearable the glasses are. David Furnish also appears, teasing Elton about his “over the top” reputation in some fun, light-hearted moments that match Specsavers’ usual tone. Richard James, Global Creative Director at Specsavers, said: “Elton John isn’t just a glasses wearer; he’s a glasses pioneer. With this collection and campaign, we are proud to celebrate that spirit while creating something that’s stylish, iconic and accessible.”

June 2025

Promoting Britain’s luxury craftsmen, Palace reimagines Cutler and Gross’s signature eyewear with a streetwear edge. Palace reimagines the Mercury, Victory, and Jupiter frames for its first Summer 2025 collaboration. Palace unites with Cutler and Gross to mark the occasion with a sun-filled collaboration. Marking’s Palace’s first luxury eyewear range, the brand puts a modern spin on the Mercury, Victory, and Jupiter styles. The designs take inspiration from the Roman God of Speed, reflected in thick-cut frames and gold embellishments. Ancient symbols are found throughout the collection, featuring gilded coins and engraved wiring. From flat-top designs to tinted lenses, the square and round frames are here to make a statement. Landing in Black and Tortoiseshell Havana, select versions don 18-karat gold accents handcrafted by Cutler and Gross’s detailed artisans.

June 2025

For Spring/Summer 2025, Blackfin expands their Atlantic collection with two striking new eyewear designs. A blend of East Coast modernity and timeless Anglo-Saxon elegance. Crafted entirely in Italy from a solid block of titanium, the new styles showcase bold linearity and a sculptural precision that reflects the brand’s unmistakable aesthetic: expressive yet refined. The two new models, Knightsbridge and Mayfair, bring unique interpretations of squared silhouettes. Knightsbridge features a strong, straight top rim that exudes confidence and urban sophistication, while Mayfair offers a contemporary twist on a classic design, elevating elegance through subtle detail. Both styles are available in the exclusive Silk Feel finish, delivering a unique tactile experience, and come in the refined Black Edition and sun versions with colored lenses. Atlantic’s signature integrated rim lock and hinge system allows for easy pantoscopic adjustment, while the silicone nose pads offer omnidirectional flexibility for a personalized, ultra-comfortable fit.

June 2025

Debuting new sports-oriented ophthalmic and sun designs for Spring/Summer 2025, Article One continues to propose a new look for sports eyewear, merging athletic sensibility with contemporary design. The frames are designed for individuals who “view style as an active expression of identity” and those who wish to wear attractive finely-tuned, design-oriented eyewear with heightened functionality for sports. Chief Creative Officer, Ogi Eyewear, the parent company of Article One, David Duralde says: “Spring brings a sharp mix of performance and polish from Article One ophthalmic frames and sunglasses-stylish double bridges, rich geometric shapes, and grip fit technology, built for active wearers who won’t compromise on aesthetics.” Reflecting the seasonal shift to sunnier days, the new colour palette delivers freshness and balance—supporting Article One’s continued focus on intentional living and enduring design. Described as the ‘cutest’ addition to the sunglasses line at Article One, the Meadow sunglasses have a round shape combined with a slightly upswept end piece to create a subtle feminine elegance. The frame features a variety of special details including the brand’s signature adjustable nosepads. All Article One frames are handmade in Japan, where traditional craftsmanship and modern innovation come together to ensure exceptional quality and detail.

June 2025

Luxury eyewear house Ahlem has introduced the Paris Collection, described by the company as a powerful statement of technical mastery and refined design. Marrying advanced technology with timeless aesthetics, the limited-edition frames are characterised by an ambitious design using cutting-edge techniques. At the heart of the collection are the models Paris 01 and Paris 02, two frames that exemplify Ahlem’s commitment to beauty and functionality. Inspired by fine watchmaking and defined by an uncompromising pursuit of innovation, the collection aims to establish a new benchmark in craftsmanship and design. Model Paris 01 offers a rounded silhouette and dynamic contrasts, while model Paris 02 reinterprets this approach with a more architectural, rectangular form. Both frames are designed with subtle yet innovative details: V-groove lens channels for a seamless fit, a concealed rim lock system for enhanced elegance, and a double-rim construction, with each ring plated in a bath of precious metal, creating a two-tone finish.  The campaign imagery, captured by photographer Lara Giliberto, has been designed to bring the spirit of the collection to life by highlighting the refined interplay of materials, form, and the distinctive double rim effect.

June 2025