The new Etropaisley sunglasses celebrate the fashion house’s signature code, designed with new shapes enriched by the Paisley motif. The Paisley pattern is interpreted as the elegant architecture of the temples and highlighted with beautiful color combinations. The Etro logo is prominently placed on the outer side of the temples and laser-engraved on the lenses. Iconic temple tips complement the rounded geometry of the Paisley motif. The Etro 0083/S sunglasses, crafted from acetate in a square shape, are available in several color options: burgundy with paon pink temples and burgundy gradient lenses; black with gray gradient lenses; spotted Havana with black temples and green gradient lenses; and paon purple front with solid blue temples and blue lenses. The internationally renowned fashion house Etro also offers the Etro 0085/F/S model in a soft cat-eye shape made from acetate, available in black with paon gray temples and gray gradient lenses; opal gray with paon purple temples and gray gradient lenses; solid black with gray lenses; and opal light purple with paon pink temples and brown nude gradient lenses.

June 2025

Representing Italian elegance, MaxMara teamed up with Lotus Optik for a special event held on Saturday, May 10th, at Kanyon Shopping Mall. This gathering, blending style and functionality, transformed into a unique experience combining eyewear and makeup. Attendees explored MaxMara’s new season eyewear collection while enjoying “Glasses-Friendly Makeup” sessions led by professional makeup artist Rıfat Yüzüak, offering a fresh beauty experience. Frame and makeup pairings tailored to different face shapes inspired visitors. Lotus Optik representative Tuğba Doğan stated, “Today’s woman prefers clear vision and expressing her style without compromising aesthetics. Our collaboration with MaxMara reflects a refined approach that unites beauty and function.” The event also featured guided presentations of MaxMara’s latest collection, where timeless designs from the eyewear line attracted significant attention. By the end of the event, guests left the store with personalized recommendations on both makeup and eyewear styles.

June 2025

Kuvars Group extends heartfelt gratitude to all fathers, whom it describes as “the silent yet ever-strong heroes of our lives,” by celebrating Father’s Day with deep appreciation. On this special day, Kuvars Group presents its exclusive eyewear collections as one of the most stylish ways to express love and gratitude—collections that perfectly reflect a father’s style, character, presence, and outlook on life. Featuring masculine details and designed with a modern, timeless touch, the brands under Kuvars Group offer perfect alternatives to make every father feel special. Among them, Movitra stands out with its innovative mechanism and timeless Italian elegance, offering striking models for strong and style-conscious men. For those seeking a functional yet aesthetic gift for their father, Movitra’s men’s designs promise both comfort and refined lines. Known for its bold shapes and architectural forms, Face à Face delivers an artistic and modern interpretation of men’s style, offering eye-catching options for all fathers who wish to stand out with distinctive designs. Also under the Kuvars Group umbrella, South Korean brand Projekt Produkt—widely praised for its clean lines, subtle color palette, and contemporary details—brings its minimal yet impactful designs boldly into the world of modern men’s fashion.

June 2025

Eyewear by David Beckham presents its 2025 Spring/Summer collection. The collection stands out with bold and striking acetate sunglasses featuring a three-dimensional cut architecture, and also includes optical models. Designs are perfected with twisted temples and a premium riveted hinge system. The signature Talisman detail on the temples stands out as an iconic element, while the DB monogram is laser-engraved on the front surface of the sunglass lenses. The standout THE DB 7131/S sunglasses in the collection are offered in five variations: black/crystal temples with blue gradient gold mirror lenses; black/Havana with green mirror lenses; brown bone with green mirror lenses; transparent green/green marble with green mirror lenses; and gray/crystal gray with green mirror lenses. Among the highlights of the Eyewear by David Beckham 2025 Spring/Summer collection, the THE DB 7137 optical frame is available in several color options including black/crystal temples with black; black/Havana; transparent blue/crystal; brown bone; and opal green temples with opal green gradient gray.

June 2025

Two innovative Swedish brands, Deadwood and Vasuma, are capturing attention in the fashion and design world with a special collaboration collection that highlights sustainability and minimalism. Vasuma, which embraces sustainable fashion through the use of recycled leather, has previously partnered with Deadwood to offer leather-themed collections. The limited-edition capsule collection named Weightless presents a groundbreaking approach both aesthetically and functionally. The Deadwood x Vasuma Weightless collection features two ultra-light, rimless eyewear models crafted from recycled Swedish surgical steel, reflecting an eco-friendly design philosophy. With their minimalist forms, these glasses break traditional design molds, appealing to those seeking freedom and clarity. The collaboration frames aim to offer an experience that feels ‘weightless’ not only physically but also mentally. Each piece, produced in a limited run of just 200 units, embodies Sweden’s innovative design ethos and timeless aesthetic vision. The Weightless collection stands out not only as a style choice but also as an expression of a conscious lifestyle. These limited-edition pieces provide an ideal option for those looking to make a difference in both design and sustainability.

June 2025

Ferragamo Eyewear is unveiling its Pre-Fall 2025 collection, where dynamic graphic structures meet luxurious, high-quality materials. The collection features two aviator sunglasses styles that combine style, comfort, and lightness. Both models strike a perfect balance between smooth lines and bold profiles, blending curved and sharp geometries, enriched by grooved details created using a milling technique that reaffirms Ferragamo’s refined elegance and expert craftsmanship. Functional features such as adjustable nose pads and silicone-coated temple tips ensure superior fit and comfort. The graphic elegance of the models is further highlighted by the temple designs. Inspired by handbag locks, a plaque engraved with the Ferragamo logo houses the hinge and showcases the iconic Gancini motif on its prismatic section. The mask-shaped aviator SF323S offers a minimalist design aligned with current trends, featuring a gently curved front and sharply edged lenses. The model draws attention with its dynamic interaction of single-piece construction and metalwork, available in three classic colors—black, burgundy, and gold—with solid lenses. The other aviator, the double-bridge SF27S, stands out for its quality, durability, and lightweight titanium build. It features a customized top bar adorned with the Ferragamo logo and comes in dazzling color options.

Haziran 2025

Off-White™ doesn’t follow fashion—it questions it, rewriting the rules with a distinctive attitude. The brand’s eyewear is more than just a simple accessory; it serves as a powerful means of expression that merges street aesthetics, contemporary art references, and Virgil Abloh’s legacy of ‘contrast’ into a single frame. Each model disrupts conventional forms, offering the wearer not only a new look but a fresh perspective. The collection blends the energy of street culture with the refined details of high fashion. Elements like oversized one-piece shields, sharp-edged square and hexagonal shapes, and the striking contrast between matte finishes and glossy acetate are complemented by the brand’s signature quotation marks, metal arrow logos, and architecture-inspired bridge details. Timeless colors such as black, off-white, and Havana provide a secure foundation, while bold tones like purple, lemon yellow, and petrol blue inject unexpected dynamism. Off-White™ eyewear is designed for those who want to make a statement, not just be seen. These frames instantly transform even the simplest t-shirt and jeans outfit, combining elegance with sharp lines to give the wearer a clear attitude. For anyone who wants to create their own style rather than follow trends, Off-White glasses become a modern signature of identity.

June 2025

Hoya continues to offer its Polarized lenses to ensure users can enjoy sunny days safely while protecting their eye health and comfort. Hoya Polarized lenses effectively block reflections, enhance contrast, and provide better visual comfort outdoors. Thanks to these features, Hoya Polarized Lenses eliminate the disturbing glare caused by sunlight. Light moves in many directions, but when it reflects off shiny surfaces like wet roads, cars, windows, snow, or water, polarization occurs. This causes unpleasant glare and reduces visibility. Polarized lenses, designed to prevent such situations, are the right solution for sunlight exposure anytime, anywhere. Polarized lenses are ideal for users who want to avoid the discomfort caused by glare. Especially drivers, outdoor sports enthusiasts, and those who simply enjoy spending time outside benefit from the visual comfort provided by Hoya Polarized Lenses. Hoya recommends its polarized lenses for travelers, drivers, those who enjoy water and winter sports, individuals with light-sensitive eyes, those sensitive to glare, and users who place fashion at the center of their lifestyle.

June 2025

Optik Dünyası, a leading name in the colorful contact lens sector, has introduced the new collection Iconic Fresh from its young brand Iconic. Always prioritizing the demands and needs of contact lens users, Optik Dünyası has selected four fresh, on-trend colors for the Iconic Fresh collection with a user-focused approach. Addressing a notable gap in the industry for hyperopia-colored contact lenses, the company has responded with these four signature shades, offering comfort to contact lens enthusiasts. The iconic colors Pure Hazel, Blue, Sterling Gray, and Green Iconic have been redesigned for this series, adding innovation and maximum naturalness to the beloved tones. Optik Dünyası’s colors are known for delivering exceptional comfort, consistently exceeding user expectations. Now, these new colors and more are quickly accessible via your mobile phone. With Optik Dünyası’s Optikb2b mobile app, placing orders anytime has become effortless. Additionally, the new colors come in myopia values ranging from -1.00 to -6.00 and are also available in plano (non-prescription) options, enthusiastically meeting all needs.

June 2025

Mooshu, the brand that won the Silmo Awards Istanbul—Turkey’s first award in the optical industry—for two consecutive years in the “The Brand Makes Difference” category, showcased its products that combine elegant design with comfort at the Silmo Showrooms event held in Barcelona on May 5. Starting its eyewear production with the motto “Hand-Made,” Mooshu has become a brand that attracts attention both domestically and internationally thanks to the design details added to its eye-catching models and the quality service it provides to its customers. Mooshu blends minimal lines with color, combining its cheerful and youthful brand image with the charm of the past. Rustic touches, small-sized acetate frames, and metal temples come together in the brand’s original designs to offer a wide range of choices for the summer of 2025. The brand continues to focus on improving its systems each year, maintaining its vision of creating higher-quality, more comfortable, and unique designs. Offering an eye-catching selection, Mooshu strengthens its strong design identity not only through innovative collections but also by preserving its best-selling iconic models. With its exclusive product range, Mooshu is once again preparing to be in the spotlight in the summer of 2025.

June 2025