To mark its 60th anniversary, Austrian eyewear company Silhouette has opened its first brand experience store in Vienna. The new House of Silhouette is located inside Palais Herberstein, a neo-baroque Gründerzeit building just steps away from the Hofburg, reinforcing the strategic relevance of the location. Spread across two floors, the space introduces a new model of interaction between brand, product, and audience. The ground floor is designed as a dynamic and flexible area where traditional retail gives way to cultural and social experiences. A full-height curved LED wall provides an ever-changing visual backdrop, while a monumental staircase turns the path to the upper floor into a narrative journey. Upstairs, the company’s three brands – Silhouette, Neubau Eyewear, and Evil Eye – are presented in individual spaces, each defined by materials and shapes that reflect the identity of the brand. The interior is structured with curved glass and stainless-steel walls, evoking transparency, precision, and the lightness typical of the collections. A dedicated Eye Test Space offers customers the chance to undergo advanced optical testing to personalize lenses based on individual needs.

August 2025

The Kering Board of Directors, chaired by François-Henri Pinault, has approved the appointment of Luca de Meo as Ceo of the Group, as recommended by the Appointments and Governance Committee. This decision, initiated by François-Henri Pinault, marks a significant step in Kering’s governance evolution and strengthens the Group’s leadership as it enters a new phase of its development. As part of a renewed governance structure, the role of Chairman of the Board of Directors, held by François-Henri Pinault, will be separated from that of Chief Executive Officer. This governance structure aligns with best practices for major listed companies. These changes will take effect upon the decision of the Board of Directors, which will be held following the Shareholder Meeting to be called for September 9, 2025. The Shareholder Meeting will notably be asked to appoint Luca de Meo as a Director and to approve the compensation policy corresponding to this new organization. Subject to these approvals, Luca de Meo will take office on September 15, 2025.

August 2025

Porsche Design marks a significant milestone in automotive and design culture. The brand’s new limited-edition model, the Iconic Targa P’8954, is a sculptural pair of sunglasses created to celebrate the 60th anniversary of the Porsche 911 Targa. This special design pays homage to Porsche’s legacy by reinterpreting the iconic roll-bar aesthetic with modern craftsmanship. When it was introduced in 1965, the 911 Targa stood out not only for its smart roll-bar construction—addressing the safety concerns of the time—but also for ushering in a new era of open-top sports cars. Today, that spirit of innovation is reborn in every detail of the Iconic Targa P’8954. Crafted entirely from Japanese titanium, the frame combines durability, lightness, and elegance. The visor-style lens is mounted with hexagonal screws, a nod to the removable rear window system of the original Targa. Every line of the design reflects Porsche Design’s core philosophy: form follows function. The cut-outs on the titanium body reduce weight while paying tribute to the aerodynamic purity of the Targa. Limited to just 911 units, each pair is individually numbered and presented with exclusive details.

August 2025

After two years together, Carrera Eyewear and Ducati have renewed their partnership on and off the racetrack. The partnership with Ducati will therefore continue until 2029, giving fans of the brands the opportunity to wear the Carrera|Ducati collection, a comprehensive range of sunglasses and optical frames. Alberto Macciani, Safilo Group Chief Marketing Officer OCB’s & Global Head Communication, stated: “The partnership between Carrera and Ducati goes beyondproducts and sponsorships: over the past few years, we have built a great work team together, that has transposed the ambitious successes enjoyed on the racetrack onto the eyewear sector.” Alessandro Cicognani, Ducati Licensing & Corporate Sponsorship Director, added: “The collaboration between Ducati and Carrera is perfectly in line with our strategy aimed at offering, to racing enthusiasts, not just high-quality products, but products that reflect our brand’s values – design and performance – which, together with Carrera’s excellent quality, have created unique eyewear collections that really resonate with consumers. We are therefore very pleased to celebrate the renewal of this successful partnership today”.

August 2025

Aiming to further strengthen its presence in the Turkish market, Zeiss has launched its new Customer Center in Ankara. Spanning 1,300 square meters, the center is more than just an experience space—it serves as a hub where advanced technology, expertise, and solution-driven collaboration come together. The new facility brings Zeiss’s cutting-edge innovations closer to its customers across various fields, including medical technology, research microscopy, industrial quality assurance, and consumer optics. The Zeiss Customer Center is designed to deliver high added value to professionals in diverse sectors throughout Türkiye, offering live product demonstrations, precision measurement services, hands-on training sessions, and technical support. The company emphasizes that it is eager to welcome everyone to this new center with a shared vision of building the future together. By combining state-of-the-art infrastructure with deep technical expertise, Zeiss provides comprehensive, under-one-roof solutions to professionals working in critical industries such as healthcare, manufacturing, optics, science, and research. With a strong focus on empowering businesses and supporting customer growth, Zeiss highlights its commitment to contributing to the success of its partners through training programs and innovative solutions—and reaffirms its dedication to serving customers directly in Türkiye.

August 2025

Modo enters 2025 with a completely renewed spirit. Under the House of Modo umbrella, the brand’s energy is redefined as more colorful, bolder, and younger. At the heart of this transformation lies the brand-new Vibrancy collection, full of life and movement. Featuring neon accents, transparent details, and bold lines balanced with soft pastel tones, Vibrancy celebrates Modo’s signature elegance with frames that offer space for freedom and self-expression. As part of this evolution, Modo continues to grow its global vision by appointing a new Sales Director. Marco Finocchi, a seasoned professional with years of experience in the eyewear industry, is set to bring fresh momentum to Modo’s commercial activities across the EMEA region. His leadership will be key in shaping the House of Modo’s next chapter. Modo also hints at exciting developments throughout the year in terms of strategy, design, and distribution. The Vibrancy collection has already been featured in leading European trade publications such as Lookvision, Vision Biz, Spectr, and Eyebook. On Instagram, it has quickly become a favorite among fashion editors and influencers alike. With its vibrant frames, unique shapes, and creative campaign language, Modo’s new energy—centered on freedom and expression—is resonating widely.

August 2025

The Max Blue shade from Arma Lens’s exclusive Ultra Max collection is making waves this summer as one of the boldest color choices of the season. Featuring a natural sea-blue tone, this contact lens is designed to enhance the eyes by making them appear larger and more defined, with a realistic iris pattern that’s quickly becoming a favorite among style influencers. Colored contact lenses—now essential to completing a flawless makeup look—are evolving into an everyday must-have for modern individuals who are passionate about fashion and personal style. Ultra Max Blue complements shimmering summer-night makeup with elegance, offering wearers a look that’s both natural and striking. Produced using a special coloring technology, the Ultra Max series stands apart from other colored lenses and includes a wide palette of 21 shades, both limbal ring and no-ring options. Arma Lens offers myopia corrections from -0.50 to -6.00 in both the Ultra and Ultra Max collections, and stocks hyperopia corrections from +1.00 to +6.00 exclusively in the Ultra Max range. Available only through authorized dealers across Turkey, Arma Lens invites new partners to join its growing network and benefit from a profitable collaboration.

August 2025

Italian style icon Lapo Elkann is known for his rule-breaking projects in the worlds of fashion and design. Founded by Elkann in 2007, Italia Independent has become a boundary-pushing brand in eyewear design. With velvet-coated frames, carbon fiber structures, and eye-catching color palettes, the brand has consistently stood out. One of its most iconic elements is the distinctive ‘Lapo Blue’—a signature shade that sits at the heart of models expressing Elkann’s personal vision of eyewear. In 2018, the Laps Collection brought together three themes: Elkann’s passion for cars, his interest in art, and his deep appreciation for Italian aesthetics. The aluminum frames developed in collaboration with Garage Italia were praised as artistic pieces, featuring Japanese wood-print patterns. Meanwhile, the vintage-inspired acetate designs also became standout elements in the collection. In 2023, Italia Independent was acquired by Modo Group, with Lapo Elkann continuing as Creative Director. This move marked a bold new chapter for the brand, combining Modo’s technical expertise with Elkann’s vibrant creativity. Today, Italia Independent is a global name redefining eyewear by fusing classic Italian elegance with modern, colorful originality.

August 2025

As one of the leading names in fashion and lifestyle, Morlin Bron made a striking appearance at one of the most stylish gatherings of the season—L’Officiel Türkiye’s “Hello Summer” event. Held from June 29 to July 1 at the prestigious Titanic Deluxe Bodrum, the exclusive event brought together prominent figures from the worlds of fashion, art, and beauty. As a premium brand represented by Zeno Group Optics, Morlin Bron captivated fashion-forward guests throughout the event. Showcasing a collection marked by modern design and sophisticated details, the brand presented pieces that truly reflected the elegance of summer. Under the radiant Bodrum sun, Morlin Bron’s designs sparkled with effortless allure. The founders of the brand shared their thoughts: “Experiencing the energy of summer and L’Officiel Türkiye’s visionary spirit under one roof with our brand was truly meaningful. Meeting fashion lovers in Bodrum’s enchanting atmosphere was a source of inspiration for us.” Guests enjoyed an up-close look at Morlin Bron’s innovative designs while music set the tone in the magnificent ambiance of Titanic Deluxe Bodrum. The dazzling, inspiring event also generated significant buzz on social media.

August 2025

This summer, Efor Optik introduces a standout collection for those who value both eye health and refined style: Philippe Müller sunglasses. Known for their elegant designs and advanced lens technology, these models are crafted to keep you stylish while offering full protection from harmful UV rays throughout the season. Each pair is equipped with Zeiss lenses, renowned for their superior optical quality. These lenses deliver crisp, uninterrupted vision while minimizing eye fatigue — making them ideal for both daily wear and sunny getaways. At the heart of the collection lies a sophisticated fusion of form and function. Frames feature Titanium-IP coating, combining exceptional lightness with long-lasting durability. Glossy accents elevate the design, offering a luxurious finish that enhances your look while ensuring all-day comfort. Philippe Müller frames blend retro-inspired touches with modern aesthetics, creating versatile styles that seamlessly complement both classic wardrobes and more casual, sporty outfits. With a strong focus on functionality and visual appeal, this collection meets the high standards of fashion-forward consumers who refuse to compromise between performance and style.

August 2025