Miami-based eyewear brand Vysen has marked an important milestone with the opening of its first European flagship store in Madrid. Situated at Calle Lagasca 35, the boutique places the brand at the heart of one of Europe’s most dynamic fashion capitals. The store gives customers the opportunity to experience Vysen’s handcrafted Italian eyewear first-hand, highlighting both the bold aesthetics and the craftsmanship that define the brand. The interior reflects Vysen’s distinctive design language, which is modern, daring, and unapologetically different. More than just a retail space, the flagship underlines the label’s growing international presence and its ambition to expand further into the European market. Alongside the Madrid opening, Vysen also presented its vision at Silmo Paris 2025 last month. True to its unconventional approach, the brand has chosen chess pieces as the central theme of its display. For Vysen, chess represents patience, audacity, and strategic foresight, which are the qualities the brand also sees mirrored in its eyewear design. Together, the Madrid flagship and the Paris showcase underline Vysen’s position as a bold newcomer in the international eyewear scene – one that continues to challenge conventions while building its global presence.

October 2025

Theo presents its latest collection, Isolines, designed for the Fall/Winter 2025 season. Inspired by cartography, the Isoline by collection by Theo brings the concept of isolines – lines that connect points of equal value on a map – into eyewear design. Just as isolines organize a landscape without overwhelming it, these frames reveal refinement through a line that guides without imposing. The collection features ultra-light metal frames crafted from fine stainless-steel lines. Each design pairs a bicolored front with a monochrome inner side, striking a balance between expressive detail and understated calm. With seven distinct models, from Isobar to Isopache, the whole collection showcases how precision, craftsmanship, and subtlety come together, transforming minimalist lines into a sophisticated statement on the face. Each model reflects Theo’s mastery in shaping emotion through line. The harmony of color and form further defines the brand’s distinctive design language. With its refined simplicity, Isolines stands out as one of the most distinctive collections of the season.

October 2025

Rodenstock has been awarded the prestigious Silmo d’Or 2025 in the Vision category for its innovative B.I.G. Exact™ Sensitive lenses. Presented at the Silmo Paris optical fair, the award recognizes the most creative and forward-thinking products in the global eyewear industry. Since its launch in 1994, the Silmo d’Or has become one of the most respected symbols of excellence in optical design and technology. The winning product marks a major milestone in the evolution of biometric lens technology. Building on its pioneering B.I.G. Vision™ concept, Rodenstock has expanded its biometric precision by introducing visual sensitivity as a key factor in lens personalization. Each B.I.G. Exact™ Sensitive lens is fine-tuned to match both the biometric data of the eye and the wearer’s unique visual sensitivity profile. This dual optimization ensures a smoother reading experience, improved visual flow, and enhanced spatial orientation for wearers. The result is a new dimension of individualized vision correction that adapts to how each person perceives visual stimuli. General Manager of Rodenstock France, Alexandre Bouin said: “We are thrilled to have received the Silmo d’Or 2025 for our B.I.G. Exact™ Sensitive lenses. This recognition celebrates true innovation and the commitment of our teams in delivering exceptional value to our optical partners.”

October 2025