Seiko Vision X offers a superior vision experience with a wide viewing angle. Seiko Vision X is an introduction to progressive lenses with aspheric back surface treatment. Designed specifically for first-time users, Vision X offers an excellent viewing experience thanks to its wide viewing angle. A product of Seiko’s experience and pioneering in FreeForm technology, Vision X offers a significant advantage thanks to its price-performance advantage by applying the new generation digital software developed by Seiko, as well as the structural advantage of progressive lenses with back surface processing. Seiko Vision X is the widest viewing angle progressive lens in its price category. Vision X, which is at least 50% more economical than a progressive lens with the same features in equivalent products, provides high wearing comfort with its soft design structure.

March 2023

Motivum brand frames, which managed to become the sought-after brand of the sector in a short time with models suitable for every style, continue to be sold rapidly in elite stores. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT90 Series consists of clear lines and an aesthetic structure. The forward taped bridge detail is beautifully crafted from various angles. It continues to attract attention with its collection of optical glasses with its innovative technology with weldless one-piece first-class German steel technology, titanium B durability and patented hinges. In addition to being elegant, stylish and remarkable, it keeps the quality at the highest level in its diversified models by considering your health and comfort. The lightness of the materials used and the flexibility of the frame prevent you from feeling the weight that may occur during use. Motivum has managed to attract the attention of free-spirited characters with its minimalist designs and a masterful fashion sense. The collection has a stylistic appeal and appeals to many styles with its range of colors. The collection offers the best comfort while maximizing the health and elegance of its users in a fast-paced lifestyle.

March 2023

Quickly adapting to any light, anywhere, the specially developed ‘Seiko Sensity 2’ photochromic lenses offer the most reliable vision performance in any light conditions. It precisely adjusts the tint of the lenses using intelligent ‘Stabilight Technology’ that keeps the tint of the optical lens constant regardless of temperature, humidity or UV levels. Seiko Sensity 2 photochromic lenses act as sunglasses, quickly adapting to the environment in all weather conditions and light. Seiko Sensity 2 offers almost twice as fast lightening and darkening compared to the current Sensity. Protective and very comfortable to wear, Sensity 2 provides uninterrupted UV protection by darkening up to category-3 level outdoors with 3 different intense and natural color options. Protects eyes from overexposure to light in indoor and outdoor environments. While it prevents glare and provides 100% UV protection outdoors, it dims twice as fast indoors, providing excellent wearing comfort. Seiko Sensity 2 combines advanced photochromic technology with an impeccable design to help you see comfortably from the moment the sun shines.

March 2023

Optimized for perfect driving in all conditions, Seiko Drive stands out as a special solution for driving that becomes stressful especially at night and in wet weather. Responding to the vision needs of drivers who experience loss of color perception due to darkness and increased sensitivity to light, Seiko Drive minimizes the light and headlight glare of oncoming vehicles, provides extra clear distance vision in foggy and rainy weather, and offers safe driving with less reflection. Adjustable to the needs of the driver, Seiko Drive clarifies more distances and eliminates blurred edges to provide excellent vision while driving. The Seiko Drive X, which provides a clear view of all indicators with a far-sighted focus, creates a better field of vision with progressive lenses. Equipped with Seiko RoadClearCoat (RCC) coating that enhances the quality of vision and product life, Seiko Drive reduces reflections from oncoming vehicles, wet surfaces or other light sources, ensuring clear and safe vision and reducing the risk of accidents.

March 2023

Lacoste, the French iconic brand, presents two sunglasses and one optical style created with Arkema Pebax® Clear 1200 resin, a material containing advanced, bio-based carbons made from castor beans. The L.12.12 collection features up-to-date shapes and easy-to-wear colors. Named after the iconic L.12.12 polo shirt created more than 90 years ago by René Lacoste, the collection features color combinations, the iconic crocodile and petit piqué, staying true to the fashion-sport brand DNA. The frames are created with Arkema Pebax® Clear 1200 resin, which contains 90% renewable carbon making these styles extremely lightweight, flexible and impact resistant. “Marchon Eyewear is the first global eyewear company to use Arkema Pebax® Clear 1200 resin. We are excited to introduce Arkema Pebax® Clear 1200 resin into the Marchon portfolio. This Lacoste collection lets customers choose trend-forward frames,” said Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear. René Lacoste revolutionized fashion-sport wardrobe when he created the original lightweight polo shirt in “petit piqué” cotton. Standing at the crossroads between sports heritage and urban allure, frames are enhanced with heritage-led details such as the iconic crocodile logo and bold Lacoste branding featured on the temples. L6000S Part of the L.12.12 family, this elevated female style is made of Arkema Pebax® Clear 1200 resin, with a new, up-to-date shape. This style features a generous structure with geometric detailing and large temples made of Arkema Pebax® Clear 1200 resin. This bold oval sunglass style features gradient lenses and the crocodile symbol adorning the temples. L6001S Renewing the L.12.12 family with a new male updated shape. This style features a geometric structure and large temples. The color combinations, the iconic crocodile and the petit piqué exemplify authentic sport-inspired DNA of the brand. L2920 Renewing the L.12.12 family with a new female optical, this style features a butterfly shape made of Arkema Pebax® Clear 1200 Resin. The temples feature sport-inspired details and the Lacoste crocodile logo.

March 2023

The world-famous Tom Ford, distributed by Turkuaz Optik, continues to attract attention with its special collection Photocromatic, which combines iconic design and modern lines with stylish and elegant details. Tom Ford Photocromatic sunglasses, which darken in color under high light and thus provide optimum vision quality, offer ultra elegance and ultra functionality together. Tom Ford’s special collection for both men and women with different styles reinterprets the retro concept by combining it with modern lines. The frames not only have ultra-chic lines and the distinctive “T” brand logo accessory details that distinguish the brand from others, but also offer alternatives to appeal to everyone’s taste with different colored lens options. Perfectly combining the latest technology and innovative materials with its signature provocative iconic style, Tom Ford manages to be indispensable for eyewear enthusiasts with its new Photocromatic sunglasses.

March 2023

One of the leading brands preferred by stylish and retro-loving modern city men, Hally & Son attracts attention again with its 2023 collection, which combines its characteristic masculine style with simple and stylish retro lines. The collection, consisting of designs that combine timeless retro chic with unisex lines and simplicity with style, where sharp and soft lines are used together, includes models that will turn the heads of many retro lovers of all ages, both men and women. The high quality acetate used by the brand gives a first-class quality to its robust and stylish accessories, which are the signature of the brand. Revealing the brand’s mastery in the art of eyewear, the collection dazzles with its fine details. Hally & Son optical glasses promise elegance and comfort together. In addition, some of the optical glasses models in the collection are offered with the brand’s original sun lenses. The brand, which will once again conquer the hearts of its followers with this feature, will make a name for itself this year.

March 2023

Within the wide color range of Arma Lens, each collection stands out with different features. Arma Rainy series, with its moiré design, makes the eyes look bigger and baby-like, and thanks to its natural eye iris design, it is not even obvious that there are contact lenses in the eye, offering an ideal naturalness to the wearer. Arma Lens provides graduated production from -1.00 to -6.00 degrees for myopes and from +1.00 to +5.50 degrees for hypermetropes in the Rainy series with a diameter of 14.2 mm and a basic curve of 8.6. Arma Lens collections, which offer long hours of contact lens wearing comfort with its special raw material that does not cause dry eye effect and high quality production technique, also satisfy the lovers of colored contact lenses with the beauty and naturalness of contact lens colors. Do not waste time to discover Arma Lens’ high quality collections that color your world and offer stunning naturalness.

March 2023