Produced with Hoya’s proprietary ‘Sensitive Photochromic Technology’, light-sensitive Sensity Original lenses offer an even molecular distribution on the entire lens surface through a microscopic spin coating process. Sensity Original lenses, which can be customized especially for different needs, can be combined with all premium coatings in Hoya’s product range as well as single vision, bifocal and progressive lenses. Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Smart lenses with superior comfort and adapt to intense light, protecting your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. Hoya Sensity Original lenses are available in intense and natural colors. Developed by color experts, Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

March 2023

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens series. Today’s modern and busy lives bring with them vision challenges. The new iD LifeStyle 4 has been updated and developed to respond to these vision challenges. When it comes to eye care, everyone has different needs. That’s why the new iD LifeStyle 4 is available in 3 personalized design variations (Indoor, Urban, Outdoor), allowing users to adapt to their vision needs. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design. The new iD LifeStyle 4 recognizes the right and left eye prescription as separate components, determines the required lens design and calculates the required distribution for each eye accordingly. This results in precise & effortless focusing and better viewing comfort. Crowned with 3D Binocular Vision Technology, the new iD LifeStyle 4 reduces visual distortions by improving horizontal and vertical prism imbalance. This results in a more comfortable view, less distortion and easier focusing in the near & center areas.

March 2023

Providing 100% UV protection, Hoya UV Control coating absorbs UV rays on the front surface and prevents the reflection of UV rays on the back surface. In addition to preventing reflection, Hoya UV Control coating stands out with its antistatic structure that is resistant to scratches, dirt and water. UV is part of daylight and our environment. Unlike normal daylight, UV is invisible, no one knows it exists and the danger is hidden. UVA light (315-400nm) accounts for 95% of total exposure and penetrates deepest into tissues. UVB light (280-315nm) is partially absorbed by the cornea with a small proportion reaching the lens of the eye. UVC light (200 -280nm) and UV Vacuum (<200nm) are absorbed by the ozone layer and do not reach the earth’s surface. In everyday life, there are natural UV sources from the sun as well as artificial sources. UV rays, which trigger many acute or chronic diseases such as photokeratitis, retinopathy, cataracts and corneal diseases with prolonged exposure, are taken under control with Hoya’s premium anti-reflective coating UV Control coating.

March 2023

Embracing Calvin Klein’s modern aesthetic, Calvin Klein Eyewear presents its Spring/Summer 2023 collection. Timeless and strikingly shaped, these new styles are elevated by modern craftsmanship to take their place among the new season’s iconic eyewear models. The acetate CK23503S sunglass stands out with its unusual butterfly-shaped front. The monochromatic lenses are placed on the rolled front so that they do not protrude, creating a sleek and very modern look. Details such as the iconic metal sticker decorations on the front elevate the model. The temples, which taper towards the ends, feature the same motif as the metal logo, while a specially designed inner wire can be seen on the inside of the temples. Also available in black/charcoal, the model comes in rose, purple Havana and olive. CK23504S stands out with its differently interpreted rectangular shape. The model’s sleek and ultra-modern look is elevated by subtle details such as the iconic metal decal decorations on the front. In addition to the sophisticated Havana Blue version, the eye-catching model is also available in other earth tones such as black, brown, dark Havana and taupe. Calvin Klein Eyewear’s Spring/Summer 2023 campaign sunglasses are available at select retailers worldwide.

March 2023

Meticulously designed for eyeglass wearers with high aesthetic and performance expectations, Seiko Prime Xceed is produced by taking into account individual requirements suitable for every condition and situation. Tailor-made and compatible with every frame, Seiko Prime Xceed eliminates vision loss with its advanced aspheric design while providing less eye fatigue and excellent vision. Offering extra sharp vision in dim light and night conditions, Seiko Prime Xceed promises excellent vision as a carefully blended combination of innovative technologies. Seiko uses ‘smart thinning prisms’ to ensure uniform vertical edge thicknesses on the Prime Xceed. This thinning process creates the desired appearance to complement the expected high-performance visual sharpness. The advanced aspheric and panoramic atoric design helps to calculate a perfect progressive surface and reduce astigmatic errors. It offers continuous and stable fields of vision for both eyes, regardless of distance.

March 2023

Designed to minimize and support the symptoms of eye fatigue caused by overexposure to digital devices, Hoya Sync III provides comfortable vision during focus changes from one digital device to another by resting the eye muscles during prolonged digital device use. Designed to minimize the symptoms of digital eye strain, Hoya Sync III offers maximum vision comfort for users who spend long hours in front of a computer and work at close range. With its image equalization feature, Hoya Sync III provides a natural and clear image with less distortion and can be customized according to frame parameters. Hoya Sync III has three different close support areas to accommodate all close activities. Thanks to its Binocular Eye Model technology, it controls unwanted horizontal prismatic effects and offers the highest quality of vision.

March 2023

Moncler, which is one of the first world brands that comes to mind when it comes to ski sports clothing and accessories with the mountain sports clothing it started to produce in 1952 and the goggles it added to its collections later, is very successful this year with its dynamic and extraordinary style that always renews itself and its ambitious models that offer ultra performance and elegance together. Moncler ski goggles, which offer ultra performance to the athlete with its success in combining innovative materials that maximize the quality of vision with ultra-ergonomic designs, continues to be one of the most preferred brands by ski lovers. The Italian brand, which always renews itself, maintains its leadership in the mountain sports accessory market every year with its dynamic and extraordinary collections, manages to be one of the brands that shape the ski goggle fashion of 2023 by taking a step forward again with its ambitious models in its collection.

March 2023

Prepare a bright future for your child by controlling their myopia. Myopia is a refractive error that has become extremely common and rapidly increasing due to today’s living conditions. Increased time spent in front of digital screens leads to an increase in myopia. Myopia above -5.00D is characterized as high myopia. High myopia has harmful consequences up to blindness. Although there is no treatment that completely stops myopia, its progression can be slowed down. The management of myopia, which is especially diagnosed at a young age and progresses rapidly, requires constant supervision and control, and this process is long-term. Myopilux is the ideal solution for myopia in children. Myopilux helps correct myopia, but also controls its progression. Studies have shown that Myopilux reduces myopia progression by 62%. Myopilux is a trusted solution designed by international myopia experts for myopic children. Myopilux lenses, one of Essilor’s vision solutions to control children’s myopia, are recommended as Myopilux Plus for myopia progression of less than 1.00D per year and Myopilux Max for myopia progression of more than 1.00D per year.

March 2023