Hoya is at Silmo Istanbul

Hoya, which stands out with its superior technology and innovation power in the global optical market, is waiting for you at its booth in Hall 5, D6 to introduce its new technologies at Silmo Istanbul, the biggest meeting point of the sector. Hoya, which is preparing to create a powerful solution for children with its new technology Myosmart, which allows slowing down the rate of progression of myopia, which increases with the effect of digitalization and is frequently seen even at a young age, brings together its innovative technologies with industry professionals.

November 2023

Award in Cooperation with Unicef

At the Clear Vision Conference organized by Hoya Vision Care, where projects from other countries also took part, we won first place with our social responsibility and sustainability project with Unicef for ’empowering girls’. Hoya started to develop its sustainability policy at the beginning of 2022. With 2023, Hoya donated to Unicef for the empowerment of girls in need by completely removing sprays from cans and has supported a total of 1,494 girls so far.

November 2023

Myopia Progression Slows Down

According to the World Health Organization’s 2020 estimates, about 30% of the world’s population is myopic and by 2050, half of the world’s population will be affected by myopia. Hoya introduces Miyosmart, which slows the rate of myopia progression in children by 60%. The Myosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in collaboration with the Hong Kong Polytechnic University in 2014. Myosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression.

November 2023

Easy Adaptation with iD Lifestyle 4

Hoya iD LifeStyle 4 offers easy adaptation for eyeglass wearers with a special design tailored to the lifestyles of various presbyopic patients, enabling personalization according to their vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it allows end users to customize according to their vision needs. Equipped with Binocular Harmonization Technology and Binocular Eye Model Technology and 3D Binocular Vision, in addition to the superior technologies already included in the previous generation of optical lenses.

November 2023

Regina Makes Feel Like a Queen

Regina is a brand that emphasizes the style and beauty of women with sunglasses and optical frames for women. The word Regina means “queen” in Latin and this brand aims to make women feel like a queen. With every detail carefully designed, Regina eyewear is the perfect expression of elegance, style and functionality. Each collection combines the latest trends and high quality, offering a style beyond each season. With different styles and colors, Regina eyewear allow every woman to reflect her personal style.

November 2023

Vision Expo East Will Move to Orlando

The Vision Council and RX Global announced that Vision Expo East 2025 will take place in Orlando, Florida at the Orange County Convention Center on February 19–22, 2025, after a long-standing residency in New York City. Vision Expo East’s final show in New York, celebrating and commemorating nearly 40 years of achievement and growth within the optical industry, will occur March 14–17, 2024 and kick off Vision Expo’s dynamic next chapter.

November 2023

Opticals by Valentino Fascinate

Valentino launches a brand new optical collection. Made in Japan to exacting standards using only the finest materials, every style in the collection – from V-Stud with its iconic metal studs conveying a subtle yet irrefutable rock ‘n’ roll spirit, to the less-is-more V-Daydream with its ethereal design aesthetic and classic cat-eye-shape – radiates quality and clearly yet elegantly communicates the Valentino’s haute couture heritage.

November 2023

A New Sun Style by Timberland

In addition to Timberland’s 2023 eyewear collection, the brand dropped its Round Keyhole TB9319 sunglasses, blending style, performance and sustainability. Aligned with Timberland’s sustainability initiatives, the polarized sunglasses incorporate Earthkeeper’s bio-acetate frame. The temples feature a metal insert with the Timberland tree logo. Available in gray smoke and light brown, sunglasses promises elegance and comfort.

November 2023

Thélios Opened Office in Mexico

Thélios, a division of Lvmh Group, has announced the establishment of its Mexican subsidiary in Mexico City. The new office and showroom are located at the prestigious “Castelar 75” building, alongside other Lvmh Maisons. This significant development in Mexico, previously operated under the Marcolin umbrella, will seamlessly transition into Thélios’ stewardship without any interruption to ongoing operations, the company said.

November 2023

Snob Milano’s New Releases

Snob Milano presents its new range. The brand’s current collection includes 300 references, including 7 new plastic models, 2 new titanium models and 2 BioLux versions of iconic models. This season, in addition to the ever-present black and tortoiseshell classics, the use of color stands out, favoring soft tones such as sage, powder and sugar paper, as well as more intense colors such as burgundy or teal, softened by the interplay between transparency and opacity. Snob Milano uses Sunlens sun filters by the German giant Zeiss.

November 2023