Woodys presents La Dolce Vita, a new campaign inspired by the famous lifestyle with a surprising and fascinating story. Inspired by nine unique people in different paradise corners of “La bella Italia”. Despite being complete strangers to each other, their lives are deeply intertwined. They share the art of living without rushing, without worrying, savoring every moment, enjoying the little things. The new collection of Woodys is the embodiment of this lifestyle in glasses with different color combinations and models. In this collection designed for special people, the highest quality lamination process is applied to reveal the colors that users can express themselves freely. The acetates, made of cotton and vegetable-based resins that are subjected to a special baking process for two weeks, are extra light, shiny and durable. They undergo meticulous work to ensure that they are comfortable to use, not just how they look on the outside. With Woodys’ Fall/Winter 2024 collection La Dolce Vita, you will not only see the difference, you will feel it and attract attention.

October 2024

Randolph, the US Air Force’s only official sunglass supplier for 41 years, has made it its mission to help the operations of Angel Flight NE. Angel Flight NE provides free air transportation to patients of all ages for life-saving medical care for as long as they need help. For every Randolph purchased, the brand donates to Angel Flight NE to help fund life-saving flights for those in need of medical care. While medical care is available, the cost of frequent travel to medical appointments is a barrier to accessing the care these patients deserve. Distance should never be a barrier for patients to access life-saving medical care outside of their geographic location. Volunteer pilots donate their aircraft, time and fuel, while “Ground Angels” provide end-to-end transportation free of charge to ensure a smooth, fast and comfortable journey for their valued passengers. Randolph strives for a better world by donating on behalf of its users to help spread this organization that gives its heart for people’s health transportation all over the world.

October 2024

The Paul Smith Fall/Winter 2024 eyewear collection stays true to the designer’s philosophy of ‘classicwith a twist’, bringing different interpretations to timeless silhouettes. The new collection features optical and sunglass models that embody the brand’s unique personality with classic shapes and bold pops of color.P aul Smith’s ‘handwriting’ logo and iconic stripe accents are key details of a made-in-Italy collection, crafted with the highest quality materials and meticulous attention to detail. Landor (PS24109S) is a perfect example of the British designer’s unique visual approach. Featuring a lightweight metal structure, a rectangular-shaped front with a double bridge, and new metal stripe decoration on the inner side of the temples, these men’s sunglasses are uniquely stylish. On the exterior, the Paul Smith logo provides a dash of character. Landor is featured in silver/caramel in the Fall/Winter 2024 campaign but is also available in silver/blue, gunmetal/red, and gold/green. Made entirely of acetate, the Lexton optical style for men is available in transparent blue, black, transparent brown and transparent green.

October 2024

Longchamp presents Medallion sunglasses and optical models in its Fall/Winter 2024 collection. Made from Eastman Acetate Renew and featuring Tritan Renew™ lenses in the sunglasses, the frames combine the feminine charm for which the French fashion house is known with sustainability. The modern elegance of the frames is expressed in shapes that are as timeless as they are striking, enriched by trendy textured colors, adding an exciting touch of innovation to the unique style of the frames. Made from Eastman Acetate Renew material and featuring a sustainable design, the rectangular framed sunglasses LO763S are complemented by Tritan Renew™ lenses. The iconic Longchamp emblem in the shape of a horse with a medallion design is embossed in a bio-injected insert on the wide stems, which are attached to the front with sturdy 5-roller hinges. The color palette includes new striped color options such as black, brown and red, as well as a timeless black version of the model. The sleek, rectangular-framed optical style LO2754 is made entirely from sustainable Eastman Acetate Renew material. The frame is available in sophisticated color options such as textured green, textured red, striped green and black.

October 2024

Ferragamo Eyewear Fall/Winter 2024 collection combines elegance, heritage and craftsmanship. Organized by Jurgen Teller in Florence, the city where it all began, the campaign features optics and sunglasses worn by Peter Saville, Tim Schuhmacher, Maia Tellit Hawad, Lina Zhang and Raquel Zimmermann. The Ferragamo ensemble appears on the streets of a city that continues to inspire the present day with its art, history and complex yet indifferent charm. Featuring daring designs, geometric profiles and face-hugging silhouettes, the new collection brings a new and modern twist to traditional style, focusing on style, functionality and the most perfect expressions of the Florentine Maison’s signature. Research, innovation and intricate technique are manifested in unique details of both decorative and functional nature, coming together in a striking balance between comfort and ease of use. The craftsmanship is evident in the sculptural and large shapes with curved angles achieved through manual milling processes. The fashion house’s aesthetic embraces modernity while remaining true to the deep-rooted history of its beautiful city. These rectangular sunglasses SF2032S in acetate are characterized by a thick and large front line with spoilers on the sides, finished with a hand milling process. The thick frames make the material lightweight and comfortable, exploring classic colors as well as vibrant natural colors such as camlopal beige, red and forest green that match or contrast. Designed for men, these rectangular sunglasses SF2033S in acetate feature thick geometric profiles smoothed by milling for a smooth finish. Inspired by the way Ferragamo bags close, the metal prismatic piece follows the curves on the front, acting as both a connecting element with the temples and a decorative detail engraved with the Ferragamo logo.

October 2024

Movitra, the distributor of Kuvars Optik in Turkey, stands out with its innovative designs that attract attention in the world of eyewear. The innovative rotation and folding features offered in eyeglass frames distinguish the brand from its competitors. This mechanism prevents the frames from bending and damage, ensuring long-lasting use. Developed especially for people with an active lifestyle, these designs combine durability and functionality in Movitra’s eyewear. Movitra glasses are highly appreciated not only technically but also aesthetically. Movitra’s basic design concept is based on offering both style and function to its users, and its frames in different colors and forms attract the attention of eyewear enthusiasts who closely follow fashion every season. Movitra is an ideal choice for those who see their glasses not as an accessory but as an indispensable part of life. Easily available in Turkey thanks to Kuvars Optik’s extensive dealer network, Movitra glasses have gained a prominent place in the sector by offering durability, aesthetics and innovation together.

October 2024

According to the World Health Organization’s 2020 estimates, half of the world’s population will be affected by myopia by 2050. Left untreated, myopia can lead to long-term vision problems. “Taking myopia under control is an important step in building the healthy foundations of our future,” said Murat Zorlu, Medical Marketing Manager at Hoya Turkey. Hoya draws attention with the innovative solution it offers in this field. Miyosmart lenses offer an easy and effective method to protect the eye health of our children and slow down the progression of myopia. This smart technology is equipped with features that children can easily use in their daily lives and can slow the progression of myopia by 60%. Moreover, clinical studies have proven that Miyosmart is effective for many years and does not cause any side effects for children. Miyosmart with D.I.M.S. technology has been recognized by IMI (International Myopia Institute) and WPSOS (World Pediatric Ophthalmology and Strabismus Society) as one of the most effective options for myopia control.

October 2024

As part of World Sight Day and social responsibility, Hoya conducted an eye screening at Üsküdar Anatolian Side Children’s Homes Coordination Center in September to identify children with vision problems in Children’s Homes and to ensure that they have a healthy vision. As part of the project, Hoya also planned to provide lens and frame support to children in need of lenses. Eye Health Specialist Assoc. Prof. Dr. Semra Akkaya Turhan and Assistant Dr. Rabia Eroğlu Ayaz, Istanbul Chamber of Opticians-Glassesmen President Ayhan Demircan, Hoya medical and brand communication team attended the event. The examination, which lasted 2 hours in total before and after noon, was like an event for children. In total, 65 children were examined and it was determined that 13 children needed glasses. Two prescriptions were found to be MiyoSmart, which slows the rate of myopia progression in children by 60%. The event created a great awareness among the managers of the institution in terms of children’s eye health within the scope of early diagnosis of vision problems. Hoya stated that it will continue to contribute to public health with projects to ensure equal opportunities in health and education.

October 2024

The original Pixie series of annual colored contact lenses, which Arma Lens has been selling for five years, was a collection that changed the balance in the colored contact lens market. The best-selling Pixie Green and Pixie Blue colors were also produced by other contact lens brands with the same color name. This year, Pixie Mocha in a very natural honey brown shade was added to this amazing contact lens collection. In the design of Arma Pixie series contact lenses, which normally have a moire-free design, the color transition from the middle to the edge creates a moire-like image in the eyes. The name ‘Melek Haresi’, given to this design by Arma Lens owner Hikmet Doruk, entered the colored contact lens literature as a new concept. Arma Lens Pixie series is also produced with numbers from -0.50 to -6.00. This collection, which has Dia 14.4 and BC 8.6 technical values, consists of three colors. If you want to join the exclusive dealers of Arma Lens and want a profitable cooperation, you can contact the company.

October 2024

Mood Pixar Seafoam, a blue green blend color with a magnificent naturalness from Arma Lens’ three-month colored contact lens collection Mood, is presented to the likes. Arma Lens has made a rapid entry into the annual colored contact lens market, where it has been a leader for years, with its quarterly Mood collection. Within this collection, some colors managed to stand out more than others with their sales figures. One of them was Pixar Seafoam color. Mood Pixar Seafoam creates an incredibly natural color in the eye with a mixture of blue green tones in a moire-free design. With 14.2 mm dia and 8.6 BC technical values, this contact lens is also produced as numbered. It is readily available from -0.50 to -6.00. Pixar Seafoam, which provides comfort in long-term use, promises a comfortable experience to its users with its structure that protects eye health. If you want a profitable cooperation by joining the exclusive dealers of Arma Lens, you can contact Arma Lens company.

October 2024