Milan-based optical trade show Mido has announced a date change for the 2026 edition. Due to the opening of the Milan Cortina Winter Olympics on February 6, Mido 2026 will take place between January 31 and February 2. The decision to bring the dates forward aims to facilitate planning for exhibitors and visitors from around the world. Moving the dates forward will make it possible to avoid the logistical challenges of the opening of the Olympic Games, while providing greater accessibility to accommodation and transportation.

November 2024

Linda Farrow introduces its 2025 Spring/Summer campaign The Talisman: Power of Woman, a captivating narrative that redefines the visual identity of the iconic UK luxury brand. This campaign delves into a mystical journey of self-discovery and empowerment, following two enigmatic women as they unlock their inner power. Against a backdrop of dark allure and mystery, their exploration reveals a story of ambition, feminine energy, and the awakening of their deepest desires. The women’s magnetic presence and refined beauty are central to this tale, embodying the essence of Linda Farrow’s latest collection.

November 2024

Kuboraum released its new Reisen collection. In the collection mask formed sunglass model E21 stands out with its extraordinary design. The E21 mask is a handcrafted bold wraparound design in acetate, defined by a striking front structure with meticulously ‘skived’ and bevelled edges surrounding the lenses, creating a sharp, refined finish. This design also showcases thick protruding temples with spring hinges for durability and comfort. A straight eyebrow ridge accentuates the assertive character of the design. You can reach the model from brand’s web site and stores.

November 2024

J.F. Rey unveils new Uncover collection of colored metal optical frames, specially designed for women. A series of sharp, bold and refined designs where elegance is defined by color and structure, the series features a three-tiered architecture that showcases the fascinating interplay of metal and color, reflecting the innovative spirit of the brand. The resulting aesthetic variations create a subtle dialog between volumes and light, offering both lightness and depth to the eye. Geometric shapes, sharp angles and clean provide comfort.

November 2024

Gigi Studios’ 2024 Fall/Winter campaign, titled Good Luck, delves into the intriguing and deeply personal realm of lucky rituals and superstitions. This collection continues the brand’s dedication to avant-garde design, sustainability, and creative expression, presenting bold, contemporary eyewear that stands at the intersection of art and craftsmanship. Gigi Studios’ 2024 Fall/Winter collection celebrates this powerful combination, offering eyewear that not only enhances your style but also embodies the spirit of luck in its most elegant form.

November 2024

Face a Face introduces its new sunglass style, I M Perfect. Inspired by the concept of Wabi-Sabi, the I M Perfect sunglasses design results from thoughts about how you can see beauty and opportunity in the accidental and unexpected. The designers wanted to explore the possibility of capturing elegance in a fractured or broken lens over which a drop of gold seems to flow towards the sculpted temple. The imperfection on the lens is transformed into a beautiful element of the asymmetrical design, and has a jewellery-like finish thanks to the gold embellishment on the “fractured edge”.

November 2024

Independent eyewear brand Etnia Barcelona unveils its latest collection, Chroma. Chroma introduces 14 stunning models for both women and men. The collection showcases predominantly feminine cat-eye shapes, utilizing a blend of milky, transparent, and solid acetates that exude elegance through their refined contrasts. A standout feature of the Chroma models is the innovative raw finish, which imparts a distinctive texture to each pair, enhancing their uniqueness and character. The visuals for the campaign bring together contrasting colors, and textures.

November 2024

Eco Eyewear presents Retrospect, its brand-new collection that perfectly combines the lightness of bio-sourced materials with the classic aesthetics of acetate frames, two major components of the universe of the first sustainable eyewear brand. Retrospect is durability without compromising on style. Classic hinges, delicately patterned metal temple cores, retro details stand out in the collection. Timeless elegance designed to accommodate magnetic sun clips with polarized and anti-UV lenses. The collection is supported by a new campaign, Time to Reflect.

November 2024

Andy Wolf’s latest collection offers an impressive variety of new shapes for every style and mood this season. As always, Andy Wolf remains true to what it does best. This season’s collection once again embodies the brand’s core values: a love for vintage-inspired frames that reflect classic elegance, attention to detail and craftsmanship that ensures each piece is as much a work of art as it is a pair of eyewear, and a fearless embrace of bold, daring color choices. Check out the new models on the Austrian brand’s website.

November 2024

Ana Hickmann Eyewear has unveiled its Autumn/Winter 2024 collection, set to captivate its wearers with its bold use of color and innovative designs. The new collection includes optical frames characterized by unexpected shades. Ana Hickmann Eyewear uses the pyramidal temples, which were a huge success last season, for several new styles in the new collection. The collection also expands the Duofashion range of mix and match frames with a series of new color combinations.

November 2024