Morlin Bron Eyewear drew attention with a special New Year gift project combining style and aesthetics. Reflecting the spirit of the season, the brand presented its carefully curated New Year gift boxes to accomplished public figures and inspiring content creators. These exclusive New Year gift boxes, which embody Morlin Bron’s aesthetic vision, made an impact not only with their contents but also with their design. Featuring an elegant interior layout and a strong visual language, each meticulously prepared box included three different eyewear models selected individually for each recipient.

January 2026

Original Vintage Sunglasses offers a distinctive approach by blending the iconic frame designs of the 1960s, 1970s and 1980s with modern innovation. Each collection embraces both the elegance of the past and the dynamism of the present. By combining Italian handmade quality with a contemporary design perspective, Original Vintage Sunglasses turns each frame into a unique work of art. The brand’s series spans a wide range of styles, from classic aviator models to refined cat-eye frames, appealing to diverse tastes. With its choice of advanced lens technology, the brand also places strong emphasis on eye health.

January 2026

With its eyewear designed for babies, children and teens, Nano Vista adds durability and joy to the energetic lives of young wearers. Thanks to Siliflex™ technology, the frames are extremely flexible and almost unbreakable, perfectly accompanying children through play, exploration and imagination. Produced using patented materials and plant-based dyes, these lightweight and ergonomic frames provide comfort while prioritizing children’s sensitive skin and overall well-being. By combining high-quality materials with fun and stylish designs, Nano Vista creates eyewear that adapts to the style of children of all ages.

January 2026

Kader Yıldırım has been appointed as General Manager of Hoya Turkey, the global optical leader operating in 52 countries, and Seiko Optik Turkey, which stands out with its innovative technologies. With nearly 20 years of industry experience and senior management expertise gained at global companies, Yıldırım’ll lead the sustainable growth objectives of both companies. Recognized for her success in operational transformation, team leadership and strategic management, she will not only strengthen sales performance but also implement new strategies focused on innovation, digitalization and sustainability.

January 2026

Hoya’s new Hi-Vision Meiryo coating delivers long-lasting superior clarity, no matter what life brings your way. In addition to outstanding reflection control, it offers strong protection against scratches, smudges, UV rays and glare, helping your lenses stay clear for longer. Offering superior clarity, enhanced scratch resistance and 100 percent UV protection, Hi-Vision Meiryo is Hoya’s most durable and long-lasting coating to date. Whether you are out for a walk or preparing a meal at home, Hi-Vision Meiryo protects your vision in every situation. This allows you to handle unexpected moments with clear and confident vision.

January 2026

As one of Turkey’s leading manufacturers in the annual contact lens category, Arma Lens offers a natural eye color option with the olive green shade Olivia in its Natura series. Designed without limbal rings, the Natura series maintains the natural size of the eyes and features a coloring inspired by the real iris, resulting in an appearance that closely resembles natural eyes. With a diameter of 14.5 mm and a base curve of 8.6, Arma Natura lenses provide comfortable wear for a wide range of users and are available in stock with prescriptions from 0.50 to 6.00. For dealership inquiries, please contact Arma Lens.

January 2026

Calvin Klein Jeans Eyewear offers its redesigned models featuring minimal silhouettes and striking details. The oversized butterfly-shaped optical frame CKJ25632 stands out with its chic lines and is produced using at least 60% plant-based resin for both the front and the temples. Finished with the Calvin Klein monogram logo on the temples, the model is offered in transparent gradient brown sand and transparent gradient wine rose, as well as classic black and Havana options. The other model, navigator-shaped CKJ25631 with wide temples, is available in black, Havana, transparent khaki and transparent blue tones.

January 2026

Efor Optik’s Philippe Müller collection represents the intersection of premium design and superior quality, featuring both sunglasses and optical models. Zeiss lenses provide clear and comfortable vision while minimizing eye fatigue with UV protection. Titanium IP coating technology and meticulously crafted frame details showcase the brand’s superior quality. Each frame, shaped with fine crafts, reflects mastery and aesthetics. Philippe Müller’s flexible and sturdy construction guarantees durability with its resistance to breakage and deformation. The designs offer a blend of retro influences and modern lines.

January 2026

Bringing Turkish eyewear design and manufacturing to the global market, Touché Eyewear made a strong impression at Silmo Istanbul with a stand that brought together art and design. Inspired by the artwork ‘Armoni’ by renowned painter Ömer Onay, the stand design was among the most talked about at the fair. With its optical portfolio including High Five, Coop, and O’Henry, Touché Eyewear translated its aesthetic approach into the architectural space. The design process of the stand took shape through the collaboration between Touché Eyewear Representative Mehmet Sait Karaca and designer Hayrettin Onay.

January 2026

Leading brand with its technological and functional products, Seiko Optik is supporting young talents in the sport of shooting. Aiming to highlight the importance of clear vision in all areas of life, the brand has become a sponsor of the Dikeç Olympic Shooting Club in Erdemli, Mersin, with the goal of contributing to the future of the sport and to young athletes’ journeys toward success. In addition to its support for the club, Seiko also provides a significant contribution to the athletes’ eye health. Seiko will conduct regular eye screenings for the athletes and offer special optical lens support to those in need.

January 2026