Valentino has unveiled the first pair of sunglasses designed by its new Creative Director, Alessandro Michele. Known for his eclectic style and love for the Seventies, the designer reinterprets the iconic round sunglasses inspired by John Lennon, enhancing them with oversized proportions. The frames, made of lightweight gold-colored metal and featuring black acetate temples, showcase distinctive details such as the Valentino logo engraved on the arms and nose pads.

Ocak 2025

Theo Eyewear released their new metal/acetate eyewear collection Balloons with a poem dedicated to the flight of the hot air balloon. The line features 5 round, panto, cat-eye and square models distinguished by bright colours, clashing combinations and several eye-catching acetate details in brightly patterned combos. The collection has been presented in social media videos and via the poem about brightly coloured balloons taking flight. The Balloons collection by Theo is now available worldwide.

January 2025

Thélios has announced significant leadership changes to its United States executive team and its Barton Perreira brand. Luca Guillot Boschetti, formerly Director of Sales at Thélios, has been named President of the Thélios Americas and Cedric Moreau, Thélios’ Vise Presedent of Sales, has been named Ceo of Barton Perreira. These high-level appointments aim to further the company’s growth and innovation in the highly competitive eyewear market.

January 2025

T Henri has launched a new limited edition rimless collection inspired by the world’s most exotic cars that have become iconic. The new collection symbolizes the combination of cutting-edge design and exceptional craftsmanship. Each of the three styles in the new T Henri rimless collection is characterized by the aerodynamic elegance and distinctive features of these legendary vehicles. The collection blends retro design elements with modern aesthetics to create visually striking and lightweight models.

January 2025

Silhouette debuts its Clear Sky collection, the first-ever eyewear collection using its new bio-circular material made with organic waste. Made with organic waste from industries like agriculture, forestry and aquaculture, SPX Green+ reduces climate impact by using 100 percent renewable energy. It reduces carbon emissions by 60 percent compared with the production process of traditional raw material made from fossil fuels. The 8 pieces with a variety of shapes in the debut Clear Sky collection draw inspiration from the vibrant and translucent hues of thriving Mediterranean ecosystems.

January 2025

Sea2See has launched the Breeze Ultralight collection, a new product range with four unique shapes, named Aliseo, Garbi, Sirocco and Zefiro. Made of a robust material created out of 100 percent recovered marine plastic, as well as 90 percent recycled stainless steel temples, the Breeze Ultralight collection is exceptionally light, durable and sustainable. The temples are finished with a sandblasting technique to create a matte, textured surface, and the signature Sea2See hinge is integrated.

January 2025

Under Armour and Safilo Group announced the renewal of their global licensing agreement for Under Armour branded prescription frames, sunglasses, outdoor eyewear, goggles, and helmets until 2031. With the renewed agreement, the companies will provide solutions with lightweight, versatile lines that support athletes on and off the field with stylish designs that maximize comfort and fit, eliminate distractions and enhance visibility.

January 2025

Rodenstock Eyewear is redefining its design and technology with a focus on lightness and innovation. The new brand approach is summarized in the motto ‘Form Follows Lightness’, blending German engineering precision with timeless and pure aesthetics. The new collection embodies the brand’s new approach, offering minimalist designs paired with high-performance materials. Characterizing the Rodenstock brand and setting a benchmark for excellence, the new frames are made for men who value a harmonious balance of aesthetics, use comfort and durability.

January 2025

EssilorLuxottica and Prada Group announced the renewal of their licensing agreement for the development, production, and distribution of eyewear under the Prada, Prada Linea Rossa, and Miu Miu brands. The existing agreement, expiring on December 31, 2025, has been extended through December 31, 2030, with the provision for renewal until December 31, 2035. Rooted in a pioneering vision, the over twenty-year collab shaped a unique approach to luxury that is both timeless and forward-looking.

January 2025

Petit Bateau, the historic French brand known for its kidswear and womenswear, is preparing to enter the eyewear sector. Following its debut in cosmetics, the brand has signed a licensing agreement with Seaport Odlm for the design, production, and global distribution of prescription glasses and sunglasses for children. The first collections, set to launch in spring 2025, will strengthen Seaport Odlm’s portfolio, which already includes eyewear lines for kids such as Little Paul & Joe and Façonnable.

January 2025