Eye_health, EyeHealths

Always Young Eye Contour

Posted on by Burcu Yıldız

Always Young Eye Contour

The eye area is the fearful dream of women because it is prone to wear and tear very quickly. Since it is the most striking part of the face, no one wants to walk around with dark circles, bags and swollen eyelids.

As you can tell just by looking in the mirror, the skin around your eyes is thinner and more fragile than the skin on the rest of your face. Because of its fragility, this skin is more susceptible to dryness and shows signs of aging very easily. Simple facial movements such as squinting can cause fine lines and wrinkles to appear. Fluids also easily collect in this soft tissue, causing puffiness and dark circles. Basically, the skin around your eyes is soft and needs a little extra love and care to keep it looking clean and radiant.

What are common eye problems?
Puffiness
Eye puffiness is caused by a build-up of fluid in the eyelids or under the eyes. One ingredient that has been shown to help reduce puffiness is caffeine. Having caffeine in eye creams or serums can help reduce unwanted eye bags. A quick and temporary trick you can try at home is the cold spoon method. Place a spoon in the freezer until cold, then place it on your eyelids and/or under your eyes. The cold spoon will shrink the vessels that contain extra fluid, causing the puffiness to decrease. This method can be applied in the morning after a sleepless night. It has no effect on age-related eye wrinkles.

Dark circles
Dark circles are extremely common and are caused by many things such as aging, sun damage, lack of sleep, genes, etc. Many people try to minimize, remove or hide their dark circles because they make them look older or tired. Ingredients that can help reduce the appearance of dark circles are vitamin C, niacinamide and hydroquinone. A natural and temporary method is to place green tea bags under your eyes. Brew two green tea bags, let them cool and then squeeze out the excess liquid. Place the bags under your eyes for 15 minutes and you may notice that your dark circles are not so dark after all! The caffeine and coolness of the green tea bags work to shrink the veins that cause dark circles and helps with puffiness too!

Fine lines and wrinkles
The first fine lines and wrinkles that appear on your face will probably be around your eyes. The wrinkles in that area are so delicate that they appear immediately with a smile. Also, as you age, your skin produces less collagen, which means that your skin starts to lose its firmness and elasticity. When your skin produces less collagen, it can lead to the appearance of fine lines and wrinkles. A few ingredients to help reduce their appearance are vitamin C, peptides, ceramides, hyaluronic acid and retinol. Botox also helps reduce the appearance of wrinkles and prevent the formation of fine lines and wrinkles as it reduces the strength of muscle contractions that stress the skin and create fine lines.

Botox
If your main eye concern is fine lines and wrinkles and you’re tired of relying on temporary fixes from skincare products, consider Botox anti-wrinkle injections. These injections are used to relax the muscles, which helps both prevent fine lines from forming and improve the appearance of lines you already have. This in-office treatment takes less than 15 minutes and results are noticeable within two to seven days.

Fillers
Again, if you are looking for a longer lasting solution for fine lines and wrinkles around the eyes, fillers may be the answer. Fillers contain substances that add volume where they are placed. As we age, we lose volume, that’s when we start to notice that our skin is not as plump as it used to be and fine lines and wrinkles start to appear. A common treatment area is under the eyes and fillers are used to replenish the lost volume. (Please note that if your under-eyes tend to swell, under-eye fillers are not recommended for you as they may swell more).

CO2 cold peeling
Another treatment option that helps tighten the area under your eyes is CO2 Laser treatment. The CO2 device is used to rejuvenate your skin, reduce fine lines and target sun damage to make your eyes look younger. It also improves skin texture and evens out skin tone. The lasers target only the superficial layer of skin tissue and repair the damaged part, revealing younger and healthier looking skin without any incisions.

July 2023

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Eye_health, EyeHealths

All Patients Started to See

Posted on by Burcu Yıldız

All Patients Started to See

Swedish scientists have announced that they have found an alternative treatment for “corneal sharpening”, a condition that causes vision loss.

Experimental treatment for corneal sharpening! Swedish scientists have announced that they have developed a revolutionary method for the treatment of corneal sharpening disease that causes vision loss. The disease, which is normally treated with corneal implants, can be treated with a protein obtained from animals. The research team announced that they treated corneal sharpening, medically known as keratoconus, with a substance produced from pig skin. With the new system, collagen taken from pig skin is turned into a special gel. The implant produced with 3D printers using this gel is placed in the eyes of patients. This prevents the thinning cornea from tearing. Scientists emphasize that the special substance developed does not trigger the immune system.

All Patients Started to See Again
Researchers says, “Normal treatment uses cornea from a donor, but there was always a risk that the body would reject it. Now we are making treatment possible by using a substance that the food industry normally throws away. In this way, all patients can see again thanks to the treatment.” During the application, not all patients who use the implant can regain their vision and recover at the same speed. While the treatment is more successful and gives faster results in some patients, the treatment may progress more slowly in others. However, all patients who receive treatment start to see much better than before over time. Corneal thinning, which is common, usually starts in adolescence. The disease, which is caused by the sharpening of the cornea, the transparent layer of the eye, can lead to vision loss. The treatment developed in Sweden is expected to be widely applied worldwide within 3-4 years.

July 2023

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Interview

Sashee Schuster

Posted on by Burcu Yıldız

Sashee Schuster, the independent German eyewear brand with the same name as its founder and designer, dedicates its new campaign to the 1968 generation.

When it comes to eyewear design with an unmistakable and special finish, German label Sashee Schuster attracts attention. Founded by the eyewear designer of the same name, the independent label creates handmade acetate frames injected with real natural ingredients. The key to gorgeous frames with a recognizable look lies in a lamination technique pioneered by Sashee Schuster. It allows for incorporating elements of nature into the frames, accentuated by a form language inspired by vintage glamour. Based in the town of Kinsau, Bavaria, Sashee Schuster is part of the Funkeyewear collective of indie labels. We present the interview with Sashee Schuster about her brand and the new Spring/Summer campaign.

Hello Sashee, how did you enter the world of eyewear? How did you start designing your own eyewear?
My journey with eyewear began when I met Dieter Funk, eyewear designer and my husband, through a ‘blind date’. Since that meeting, Dieter and I have been a complete team for eyewear. With my entry into this world, I launched my first eyewear collection ‘Daddycated’ in memory of my father. My father was born in 1925 and I often felt that he was ahead of his time in many ways. Unfortunately, I lost him at a very early age. When I think back, I see the two of us foraging for mushrooms in the forest. I remember building sand castles on the banks of the Isar river, bathing in the Bibisee lake and eating traditional fruitcakes from his region. So we have a lot of wonderful father-daughter moments. I used these moments as inspiration for my first collection.

Then we can say that your father made a significant contribution to your sense of style…
From a visual point of view, old photos of my family from the 1930s to the 1950s still excite me today. Based on their stylish outfits and the shape of the glasses, I can say that they were simply stylish. Based on these vintage photos, I started to create my own design sketches. On top of that, I was fascinated by the classic frame material cotton acetate and its fantastic properties. From my love for experimentation and the idea of integrating natural materials while preserving their wonderful colors forever, I created the ‘Colours of Nature’ collection.

We know that you and your husband Dieter work together to develop the Funkeyewear collections. Could you tell us a bit about your production workshop in the Bavarian countryside?
During our rebellious years in the nineties and early 2000s, we lived together in the heart of Munich. But in 2000, we felt the desire to make an uncompromisingly radical return to eyewear design with our own production facility. So moving to our new headquarters in the small town of Kinsau was a big change for the better. We finally have enough space to prepare all of our eyewear and to create our creative ideas. We also work with the best eyewear manufacturers and technicians in our workshop.

You also run a ‘transparent workshop’ in your center, open to the public. Do a lot of opticians stop by to witness the production?
Absolutely. And it’s not just our transparent workshop, the Funk Optical Store in Berlin Mitte also produces its own glasses. Here in Kinsau, there are a lot of people who learn how elaborate the production process really is through organized guided tours.

What are the main advantages of having your own production workshop?
First of all, I would say the ability to test new designs very quickly. Also the complete independence from external manufacturers is a big advantage for us. Because we have full control over the types of models we want to prioritize for finalization and shipment.

You have developed your own eponymous brand, Sashee Schuster, aimed specifically at female users. When and how did you establish the brand?
The Sashee Schuster brand has been presenting its collections for almost fifteen years. The motivation and support of my husband Dieter and the need to develop a brand of my own was the driving force behind the founding of Sashee Schuster. I was very lucky when I started my brand because I had the know-how and assurance of a strong team by my side.

What distinguishes your own designs from Dieter Funk eyewear?
I would say the clarity and simplicity of the designs. This is actually something Dieter and I have in common. But still, my collection is quite feminine while Dieter’s is quite masculine. So I would say we have a good harmony.

Do you both work independently on your own brands or is there some kind of brand building that happens hand-in-hand for both labels?
Each brand does its own photo shoots, lookbooks and campaigns. Naturally, there is some overlap in the external presentation of our brands. But this is more accidental than intentional. Also, the fact that both of our brands are produced in the same manufacturing facility is not a negative thing. But still, to answer your question, each collection stands on its own.

Which materials do you enjoy working with the most and why?
If we are being honest, acetate is our best friend. But we are even happier when titanium is involved. Acetate is an amazing raw material. The whole surface feel is beautiful, with several stages of polishing in the polishing machine and a final manual polish. Acetate also offers tremendous longevity in eyeglass frames. This is because with polishing you can immediately remove every scratch on the surface. So you can patch things, repair things, rework things and upgrade the final product. I really don’t know of any other material that allows you to do that.

Is it true that you have a secret archive of vintage transparencies at your headquarters?
Yes, Dieter is quite fond of his vast supply of vintage acetate weighing more than eight tons with a retrospective from the 1980s to the 2000s. We continue to create small batch collections from this source on a regular basis.

Are there any designs in your collections that could be described as your typical signature style?
As a common denominator, perhaps I would say our avoidance of unnecessary gimmicks on the temples. We like the temples simple and anatomically balanced, most importantly with the goal of perfect wearability. This means you don’t need flashy logos. In my own collection, I use my special lamination and finishing technique, probably from acetate, which results in one-of-a-kind glasses.

Sashee Schuster’s new campaign is all about the 1968 generation. Where did you get your inspiration from?
My sister Renate was a woman of the 1968 generation. Untameable, wild, free, provocative. It was a fascinating generation. She told me about Afghanistan and how women there could move freely and undisturbed in miniskirts on university campuses. India, where she met many gurus and free thinkers. True, we are talking about the 1968 generation born in the forties and fifties. The hippie generation of that time is now 70-80 years old. Their grandchildren probably have houses in the city and life insurance. In some cases I’m sure they adopted typical lifestyles that they never thought of living – rejected at the time because it was too stuffy. We can learn something from the ’68ers. They started the first mega-event, “Woodstock”, intuitively and without concept, but with courage and a great passion for music. Although they were often criticized for their mindset, they exemplified what love instead of war means, how to break the conservative strings and how to see the world with colored eyes. They influenced all the generations that followed. Look at your grandmothers with different eyes. They were fiery, independent, defiant women with dreams and flowers in their hair. In heart and soul, they still are. That’s why in the campaign for my new collection I wanted to say “Embrace your hippie grandmothers, embrace their spirit, carry it forward and keep it”.

Could we say that your campaign answers the question of what the women of the ’68 generation would look like today if they were still so wild, free and provocative?
This question inspired me to create images in dialog with artificial intelligence, which I believe represents that generation. So I put on them models of glasses that emphasize the beauty of the wearer across real-life generations. The technique of laminating with acetate, refined by years of experience, makes it possible to create the most beautiful works of art in Funk’s eyewear production. We have created unique pieces with flowers, seeds, feathers, silk and much more, and the cuts that accumulate in the eyewear workshop are not thrown away, but made into earrings or necklaces. From raw material to finished eyewear, all from one workshop.

Source: Favrspecs

July 2023

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Ray-Ban Makes You Feel Unique with “Genuine Since”

Posted on by Burcu Yıldız

Ray-Ban Makes You Feel Unique with “Genuine Since”

Celebrate the Life

The phrase Genuine Since 1937, which complements the Ray-Ban logo, inspires the Genuine Since campaign, which refers to the moments when you become your true self and feel unique. The campaign, which inspires the season, was introduced to Ray-Ban enthusiasts at a special event organized at Galataport Istanbul.


Complementing the Ray-Ban logo, the phrase Genuine Since 1937 inspires the Genuine Since campaign, referring to the first moment you discovered your true essence. Ray-Ban “Genuine Since” campaign, which has become bolder with a remarkable change, was introduced with a special event organized at Galataport Istanbul. Within the scope of the campaign, the videos shot by Eda Gürkaynak and Umut Eker, inspired by the first moments they felt authentic, were watched for the first time at the event with the guests. The video content inspired by the bravest, most original and timeless moments received full marks from the guests. Eda Gürkaynak and Umut Eker as well as Birkan Sokullu, Didem Soydan, Fırat Çelik, Engin Hepileri, Uğur Kurul, Belgin Şimşek attended the “Genuine Since” event, the most original campaign of the season of Ray-Ban, the world’s original trendsetter. At the event, Reverse, Ray-Ban’s newest collection with its groundbreaking concave lens design, starting from the Aviator model launched in 1937, the first time it was unique, was presented to the guests.

Adapting Iconic Silhouettes to the Mega Trend
Taking on a bolder look with a remarkable transformation, Ray-Ban adapts some of its most iconic silhouettes to the Mega trend. The iconic Clubmaster, a symbol of authenticity, made its mark in the 80s with its striking brow line and retro style. Thanks to its confident stance, the Clubmaster became the favorite model of famous thinkers and visionaries for years. On the other hand, the Wayfarer, a symbol of iconic style since 1952, became famous over the years for its defiant spirit. From the rock revolution of the 60s to the art scene of the 80s and the peak of hip hop culture in the 90s, the Wayfarer has always been at the forefront, and today, as then, it manages to break the mold. The Mega versions of these two models with their striking silhouettes push the boundaries with a bold perspective without compromising their timeless appeal. The wide temples accompanying the thick acetate frames are a cool and bold interpretation of the iconic past.

Revolutionary Lens for Reverse Series
Ray-Ban once again shows its courage to pursue the unexplored for decades. Ray-Ban takes the power of this constant curiosity and turns the eyewear designs around its axis in the new Reverse collection. A work of advanced engineering, these lenses evolve from a traditional convex shape to a concave one thanks to innovative technology. The result is a game-changing signature design that optimizes both refractive, astigmatic and prismatic capacity and resolution power. Developed with ergonomic frame designs, Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend models reveal the cheekbones, adapt to every face shape and provide a cool stance. Designed with nature in mind, the collection utilizes a range of alternative materials including bio-based lenses with 41% bio-based carbon content, bio-based acetate frames with 67% bio-based carbon content and 100% recycled boxes, cards and cleaning cloth.

July 2023

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Ray-Ban Presents Reverse Series

Posted on by Burcu Yıldız

Ray-Ban Presents Reverse Series

Ray-Ban, which was born in the early 1930s with the Aviator model for American pilots to prevent light reflections at high altitudes, once again shows the courage to pursue the unexplored today, just as it did in the decades it has left behind. Ray-Ban’s classic four sunglasses models are now available with “Reverse Lens” technology, which gives its name to the extraordinary concave lens design. Famous supermodel Vittoria Ceretti was chosen the campaign face of the Ray-Ban Reverse collection, which features innovative lens technology that has never been encountered before. The lenses, which emerged as a work of advanced engineering, evolve from the traditional convex shape to a concave shape thanks to its innovative technology. The harmonious lens design, complemented by a high-performance anti-glare coating, is designed to reduce reflections at the wavelengths to which the human eye is most sensitive by up to seventy percent. Pioneering this innovation, four iconic styles turn the definition of classic design on its head with an avant-garde approach. First designed in 1937 for pilots serving in the United States, the timeless classic Aviator model adapts to every era. In the new collection, the iconic lines of the metal-framed Aviator, which combines comfort and iconic style, are renewed with Reverse concave lenses. In addition to gold and silver metal frame options, there are also rose gold, anthracite and black metal options. The original Wayfarer, which was involved in countless cultural movements from the Rock revolution of the 60s to the Hip-Hop culture of the 90s, is one of the clearest expressions of the brand’s iconic spirit. Returning to the stage with the Reverse design, the model is offered in dark blue, red and graphite tones in addition to the classic colors. The Caravan, which has been very popular since 1957, also comes with new Reverse lenses. In addition to the classic gold and silver colors, it is also available in rose gold, anthracite and black. The Boyfriend, which has wide lines, is renewed with eye-catching concave lenses. Designed with transparent color options in addition to its classic colors, the model is designed to take the daily style of Ray-Ban enthusiasts to the next level.

July 2023

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Wholesaler Interview

Optist Optik Ürünler

Posted on by Burcu Yıldız

Optist Optik Ürünler

Functional Design

“We think that Silmo Istanbul is a very effective organization in terms of contributing to the export of local brands to nearby markets, as well as promoting the brands/products of companies like us that do not have a large sales team, and establishing a network.”

Hello Mr. Cenk Padel, first of all, thank you for agreeing to an interview with us. You have been working in this sector for many years. Could you tell us your story of entry into the sector? How did you decide to establish Optist Optik Ürünler? Shortly after graduating from university, I started my professional business life in Luxottica Istanbul sales team. After working there for nine years, I realized that corporate life was not very suitable for my temperament and decided to start my own business. With the experience I have gained over the years, I established my own company under the name Optist in November 2011 and I continue my journey in the sector.

What are the advantages and disadvantages of Slastik’s patented technical features and technology in product sales? Slastik’s functional design allows the consumer to carry the glasses around their neck without losing them when the product is not in use. The fact that the consumer can put on the glasses with a single click when they want to use them is among the reasons why they prefer Slastik designs. This provides a great advantage for us in our sales. The use of bio-based materials, that is, the use of renewable materials in production, also offers us an advantage in our sales. On the other hand, in previous years, there were too many imitation products of local and Chinese production in the market. Unfortunately, this situation caused infringement of Slastik’s patented technical features by copying them and created a disadvantage in terms of sales. Thanks to the legal struggle of the brand owner against patent infringement of utility invention for years, including very large manufacturers in China, this situation started to turn in Slastik’s favor and provided a new situation such as being unrivaled in the sector in recent years. Slastik’s technical features ensure that it has no competitor in the world; however, it is the product’s patent of useful invention and the ongoing R&D studies required for this patent that ensure this. Due to R&D studies, product costs are higher than other glasses, which makes it difficult for the product to appeal to a wide range of consumers in Turkey in terms of price. Another disadvantage was that the other brand in the market in the early years of Slastik was only reading glasses. This situation caused Slastik to be perceived as only reading glasses during the development and spread of Slastik. However, Slastik has not only near but also distance glasses models. Although the sales graph of these products is at a considerable level, most opticians show resistance in this regard and this is a disadvantage.

Could you tell us about the properties of the materials used in the production of Slastik brand and the technology of production?
Slastik is one of the visionary companies that attaches special importance to the issue of sustainability, which has become a trend in many sectors, and acts proactively in this regard and takes action in advance. It has been considering this issue for years while conducting R&D studies based on continuous development. First, it started to produce environmentally friendly products by using Rilsan® Clear G850, a plant-based material that we call bio-based in the production of glasses. This material not only provides high performance with a highly flexible structure for the product, but also allows for a lower carbon footprint. For some time now, the brand has also been developing its eco-friendly credentials by using recycled materials in the production of all ancillary materials, including eyeglass cases and eyeglass storage pochettes.

Let’s talk about the new designs of Slastik eyewear. Is it difficult to implement different designs in your collections produced with a special technology and technique?
Since the collections are designed in Spain, even though we are not involved in the design process, there are periods when we exchange ideas with the brand owner in terms of design. In general, it is not difficult to implement different designs, but the brand focuses on more timeless designs. Even if new models are added to the collection, the brand does not aim to create a new collection every year. Instead, it prefers to constantly improve the color range of the models.

A few years ago, the Slastik brand filed a lawsuit against some manufacturers and dealers in Turkey for producing and selling imitations. Could you tell us about the role you played in this process and how is the case going on?
Actually, we do not have a role in this process. As I mentioned before, the brand owner has been filing lawsuits against manufacturers and dealers who violate Slastik patents in many countries around the world, including the largest manufacturer of imitation glasses in China. Contrary to popular belief, the first lawsuits in Turkey were actually filed in 2014-2015 and resulted in favor of Slastik. The reason for the increased awareness of this issue in the sector in recent years is that the brand owner has contracted with a new law firm that specializes in patent rights. As far as we know, this new law firm acted very quickly as soon as they received the trademark owner’s power of attorney, investigated the sellers and manufacturers of imitation products and initiated the processes within the scope of the law. As I said, we had no involvement in this process, but we did our best to inform the parties involved through all possible channels. We know that lawsuits have been filed against some opticianry establishments that sell imitation products and the lawsuits are ongoing.

We know that you have created your own brand as Optist Optik Ürünler. How is your journey with Blue-Coral going? What is your inspiration for the designs? Do you produce the brand in Turkey?
Creating our own brand has been a dream of mine for a long time and we finally started production this year. Our products are made of acetate material in Italy. When we created the first collection of our brand, we preferred the middle and upper segment reading glasses product type, which we thought was open in the sector. When we chose the name BlueCoral, which means Mavi Mercan in Turkish, we emphasized the marine theme. In our collection, which we started with four models, we determined the model names by considering the marine theme. Although we started with four models, we kept the color scale quite wide. From now on, we will continue to invest in our own brand. We are at the stage of presenting our products to the market and our next step will be to diversify our collection with new designs.

As a company that has been exhibiting in Silmo Istanbul Optical Fair for many years, what are your thoughts about the fair? How would you interpret the contributions of Silmo Istanbul to you and the sector?
Since we do not have a large sales team, it is very important for us to show our presence in fairs. Instead of the cost of establishing a sales team, we prefer to invest in our online dealer portal within the scope of modern shopping trends and reach opticians across Turkey and introduce our brands at Silmo Istanbul Optical Fair. In this way, we try to pull back our sales prices that we offer to our dealers. As Optist Optik Ürünler, we are very happy to take part in Silmo Istanbul Optical Fair since the beginning. We think that your energy, problem solving and positive approach during the whole fair process has created an unprecedented synergy for the sector. In addition to the fact that being an international fair contributes to the export of local brands to nearby markets, we think that Silmo Istanbul is a very effective organization in terms of promoting the brands/products of companies like us that do not have a large sales team, following the developments in the sector and establishing a network.

July 2023

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Eye_health, EyeHealths

Solution to Dry Eye: Light Mask

Posted on by Burcu Yıldız

Solution to Dry Eye: Light Mask

Dry eye diseases can now be treated with light masks that apply short bursts of concentrated light and then last for 10-15 minutes.

In the treatment of dry eye diseases affecting many people in Turkey as well as in the world, a new method has come into play other than classical methods such as artificial tears. Ophthalmologist Op. Dr. Umut Altuner stated that with this new method IPL (intens pulse light) treatment, the heat and antioxidant effect of light is utilized. For 15 minutes, a light mask is applied to the eye and the eye’s own tear production system is enabled to work more properly, Altuner said: “Some eye, lid and immunological diseases disrupt the structure of tears and cause dry eye disease. In addition, closed office environments and looking at the screen for a long time increase the evaporation of tears and contribute to the deterioration of tears. Dry eye disease can manifest itself with many disturbing complaints such as burning, stinging, light sensitivity, feeling of fatigue, and discomfort when using vehicles with screens.”

Tear Production Improves
Stating that treatment options may vary according to the severity and cause of the disease, Op. Dr. Altuner said about the new treatment: “IPL and mask treatment stands out as a new treatment option used in the treatment of chronic blepharitis patients and dry eye patients caused by it. In this treatment, the heat effect and antioxidant effect of light are utilized. With the heat effect, the channels of the sebaceous glands are opened and their fluidity is increased, while the oily layer, the most important layer of the tear, is reconstituted. In this way, the eye’s own Tear Production system works more smoothly. Short-term concentrated light pulses are applied to the eye contour and lids at 5 consecutive points. Meanwhile, the eye is protected with special glasses. Afterwards, the treatment is continued with light masks lasting 10-15 minutes.”

July 2023

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Sales Point

Akdere Optik

Posted on by Burcu Yıldız

AKDERE OPTİK
Respond to the Needs

“As a professional in the optical industry, I was very delighted to have the chance to shop in a very crowded and exciting atmosphere once more when I have participated Silmo Istanbul’s 2022 edition.”

Hello Mr. Davut. First of all, could you introduce yourself a little bit and tell us about how your path crossed with the optical sector?
Hello, I am Davut Akdere. I am the store owner and responsible manager of Akdere Optik, located in the Başakşehir district of Istanbul. I graduated from Aydın University Opticianry Department in 2015 and I have been in the sector since then. Since my family elders have been serving in the health sector for years, I made my choice in this direction with their guidance.

How did you decide to open your store? Could you tell us about your establishment phase?
We had the intention of opening an optical store and during this time, we discovered that there was no optical store in Kayaşehir that could meet the needs of the region. For this reason, we opened our store, which we had previously invested in after the pandemic, in order to serve the needs and demands of the region.

Could you tell us about the vision and goals you opened your store with?
Quality products, quality service, honesty and sincerity are what make us who we are. Our customers are our guests, so we show the same respect to the customers who come to our store as a guest should be treated. We see customer satisfaction as our biggest gain.

Do you carry products from every group in your store? How do you think having different product segments reflects on your sales?
We carry products from almost every style and every segment. We already have a very wide collection in order to satisfy everyone who visits our store. I can say with peace of mind that the more different and branded products we have, the higher the sales are. Every day we make an agreement with a new world brand.

What are the most sold optical and sunglasses brands in your store?
Mykita, Silhoutte, Chopard, Bvlgari, Vycoz, Furla, Lacoste and Salvore Ferragamo are among our most sold optical brands. As for sunglasses, we sell Serengeti, Mykita, Bvlgari, Chopard, Gucci, Balenciaga, Bottega Veneta, Tom Ford, Prada, Miu Miu, Versace, Salvatore Ferragamo, Lanvin and other world brands.

How do you choose the brands of optics and sunglasses you sell?
We try to make our choices in optics and sunglasses by considering the demands of our customers. Because although fashion and trends are important elements, what our customers need or demand comes first for us.

Designer brands are very popular in recent years. Do you also receive this kind of demand from your customers?
We have a great deal of foreign customers in our region and our foreign customers do not show much demand for designer brands. However I have customers who demand designer brands. That is why we closely follow the products of designer brands and try to keep them in our store, although not in large numbers.

What are your after sales services?
After-sales service is as important as sales for us. While selling, we inform every customer about after-sales, we care and help all problems from the smallest to the biggest.

How do you inform your customers about the changes and campaigns in your store?
We inform our customers about our campaigns through our social media accounts and the brochures, which we hang in the store. These methods are enough for our customers to be aware of the innovations and campaigns in our store.

What role do you think the showcase layout and interior design of an optical store plays in sales? What did you consider when preparing these elements?
The showcase is the summary of a store, it should give information about the interior. It should be revised according to the season, special occasions and at certain intervals. In this direction, we attach great importance to the decoration of our showcase.

As a retailer, what are your views on the price competition between you and your colleagues?
Almost all companies share the selling prices of the products with us. I think it is necessary to make sales by paying attention to this. As Akdere Optik, we approach this issue very sensitively. There is also such an issue that the prices we hear from customers and the prices we see on the internet unfortunately upset us. In order to prevent this, I wish companies to impose sanctions on this issue.

As someone who serves in the sector, what do you think about the rate and awareness of eyeglass use in our country? What can be done to increase the use of eyeglasses and who has a duty?

I observe that the awareness of glasses is increasing day by day. It is very promising to see that there are now conscious users who know what they want, while in the past only we used to tell them. As opticians, we need to explain the properties of glasses without getting bored and we should recommend glasses and glasses according to the purpose.

Do you follow international optical fairs and sectoral developments abroad?
Yes, we follow them closely and are interested in them. We see sectoral developments, technological innovations, trends, the latest collections of world brands and all innovations through these fairs and we get excited about our profession.

What are your opinions and evaluations about Silmo Istanbul Optical Fair, which took place between December 17-20, 2022?
As one of the optical industry professionals, I was very delighted to have the chance to shop in a very crowded and exciting atmosphere once more when I attended Silmo Istanbul’s 2022 edition. We are looking forward to the 2023 edition, which will celebrate the tenth anniversary of this wonderful event that brings retailers together with other professionals.

What are your views on 4 your eyes, which will be published digitally as of 2023?
I think it is a very good and logical decision to keep up with the times. Now every issue of 4 your eyes is just a click away. I realize that I read the magazine in much more detail after your transition to digital publication. Thank you for the interview and I wish you exponential success.

July 2023

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Ünlülerin Tercihi

Jennifer Lawrence

Posted on by Burcu Yıldız

Jennifer Lawrence

Alaia

World-famous Hollywood actress Jennifer Lawrence, who has received negative criticism in society magazines and social media for her street style choices, was photographed on a chilly New York afternoon walking to a famous restaurant to meet with her manager. The famous actress chose a sporty casual style by choosing a trench coat and jeans. Sunglasses are a cool Alaia.

July 2023

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Bella Hadid

Posted on by Burcu Yıldız

Bella Hadid

Oakley

Bella Hadid, the beautiful top model, who is constantly followed by the tabloid press, appears this time while walking with her daily street style. Bella Hadid prefers to wear a long-sleeved t-shirt with a low-cut waist over white sports pants in harmony with the summer heat. Bella Hadid’s braided hair and Oakley’s black and sportive sunglasses look amazing on the model.

July 2023

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