The American iconic name Hailey Rhode Bieber, who always manages to be the center of attention of the paparazzi seems not to be bothered by this attention most of the time. We see the beautiful Hailey Rhode Bieber, who is usually photographed smiling, this time in oversized jeans and a leather jacket reminiscent of masculine style while leaving a cafe. Hailey’s sunglasses are Gucci.
December 2023
Gigi Hadid, who is among the top models who shine in fashion shows, likes to take a walk listening to music whenever she has the opportunity from her busy work schedule. Gigi Hadid, who does not compromise her elegance even while walking, appears this time in a red sweater and cardigan and blue jeans. The most striking among the model’s accessories are Giorgio Armani sunglasses.
December 2023
World-famous Emily Ratajkowski is one of the famous names who does not neglect to spare time for herself and her family while continuing her intense work pace. The beautiful Emily Ratajkowski spends the first days of winter shopping and enjoying coffee on the streets of Soho, New York, where she resides. Emily Ratajkowski is wearing a navy-blue coat, pink baseball cap and Versace sunglasses.
December 2023
Chris Brown, birth name Christopher Maurice Brown, is an American singer, songwriter, rapper, dancer and actor who tries to stay as far away from the paparazzi as possible. For this reason, we see Chris Brown, who is mostly photographed while giving concerts, on stage in Las Vegas in the United States with his comfortable, sporty style and elegant Jacques Marie Mage sunglasses.
December 2023
Italian Chiara Ferragni, world-famous businesswoman, model and owner of the blog The Blonde Salad, was photographed by the press in her causal street style. The beautiful Chiara Ferragni complemented her stylish and sporty outfit, dominated by black colors, with a cat-eye form with black lenses and an elegant red colored frame. The brand of the sunglasses is also Chiara Ferragni.
December 2023
We take a closer look at the best 4 of the Netherlands-based brands that meet all the needs of their users, showing timeless, sustainable features full of technological innovations.
Dutz Eyewear: Distinctive designs
Dutz Eyewear embarked on a journey in 2005 with the vision of living the dream. Since then, the brand has remained committed to delivering exceptional eyewear that stands out from the crowd. By listening attentively to their customers and going the extra mile, Dutz has established itself as a distinctive and dynamic force in the eyewear industry. With in-house design and quality supervision, Dutz controls every step of the eyewear creation process, ensuring a high-quality collection of frames that are not only comfortable but also aesthetically pleasing on any face. The brand prioritizes durability by using solid stainless steel materials that are allergy-friendly. This attention to detail results in frames that are built to last. Dutz caters to men and women of all ages, with a special focus on providing options for those with larger or smaller faces. The brand recognizes the struggle of finding frames that fit perfectly, without compromising on design. By meeting these specific needs, Dutz empowers individuals to embrace their unique style with confidence. Celebrating over 15 years of excellence, Dutz continues to offer eyewear that captivates the world with its distinctive charm.
Suzy Glam: Three-dimensional aesthetic
Suzy Glam, founded in 2013 by Etienne Frederiks and Susanne Klemm, is a Dutch eyewear brand that blends artistry, design, and craftsmanship to create eyewear that captures attention. Etienne, with a background as an optician and experience in the optical industry, joined forces with Susanne, a Swiss-born designer and optician, to embark on a creative journey together. What sets Suzy Glam apart is its unique approach to design. Instead of starting with drawings or computer renders, the brand shapes its models by hand, fitting and adjusting them until they perfectly complement the wearer’s face. Suzy Glam believes that this three-dimensional design process, combined with an exceptional fit, yields styles that harmonize as both objects and accessories. While acknowledging the history of eyewear, Suzy Glam goes beyond the retro aesthetic, creating a collection that resonates with a new generation of eyewear enthusiasts.
Dick Moby: Both eco-friendly and chic
Dick Moby is a renowned Dutch eyewear brand committed to sustainability and environmental consciousness. Founded in 2012 by Tim Holland and Robbert Wefers Bettink, Dick Moby aims to address the plastic waste issue in the ocean by creating stylish eyewear from recycled and biodegradable materials. Their sunglasses and prescription glasses are meticulously designed in Amsterdam and expertly handcrafted in Italy.
Driven by a love for our planet and a passion for looking good, Dick Moby encourages individuals to make a positive impact while maintaining their sense of style. The founders were inspired to take action after experiencing a disheartening surf trip surrounded by trash-laden beaches and polluted waters. This led them to embark on a mission to reduce waste by transforming recycled and biodegradable materials into high-quality eyewear. Dick Moby offers a diverse range of sunglasses and prescription glasses in various shapes and colors, ensuring that eco-conscious individuals can express their unique style without compromising the environment. By choosing Dick Moby, you not only enhance your appearance but also contribute to the preservation of our precious planet.
Helden: Timeless elegance
Helden, a distinguished Dutch eyewear brand, stands out as a personal and unique creation within the realm of independent eyewear companies. Founded by Joey Diekman, who spent years as a sales representative for some of the finest eyewear brands, Helden embodies timeless elegance, sober design, and purism. The brand’s name itself was suggested by Joey’s wife, reflecting his aspiration to create eyewear that can stand on its own. Helden believes in the enduring nature of great design. While trends may evolve, a well-crafted frame maintains its essence over time. Helden frames, whether in panto or other classic shapes, possess a distinctive style and recognizable proportions that age gracefully. The brand caters to those who appreciate eyewear designs capable of making a statement independently.
With a deep commitment to quality and aesthetics, Helden focuses on delivering eyewear that surpasses the ordinary. The brand’s emphasis on timeless appeal, authenticity, and craftsmanship ensures that each frame embodies the essence of a hero. By choosing Helden, you embrace a brand that epitomizes style and sophistication, embodying the vision and passion of its founder.
Source: Favrspecs
Kaynak: Favrspecs
December 2023
Choosing new materials and technologies, finding new structures and producing them in a unique way, with its own methods and identity, defines Mykita’s Dna.
Berlin-based Mykita, one of the world’s best independent eyewear brands, continues to unveil its unique and sophisticated collections without compromising its Dna. Mykita, which prepares every collection from design to production in its own kitchen, has crowned its 20th anniversary with the Silmo d’OR 2023 Responsible Company award. We interviewed Moritz Krueger, Ceo and Creative Director of Mykita, about this meaningful award and much more at the Silmo Istanbul Optical Fair held between November 23-26, 2023.
Hello Moritz Krueger, Mykita is 20 years old and one of the best independent brands in the world. What motivated you the most when you started your brand? When you look back, did you make all your dreams reality?
First of all, I take it as a compliment that you think we are one of the best independent brands in the world. Thank you very much. I also know that you have been following our development for a long time, which is really great. I think our motivation for the foundation was born out of a pure desire to create our own brand and to reveal our autonomy, to make our own decisions, to find an unconventional path in the world of eyewear. As for the question of have we realized our dreams and goals, I think you always have to keep dreaming and keep evolving in some way. So it’s a never-ending, never-ending thing. But we didn’t get to where we are now with a grand strategy and forward thinking like the next step, so I would say that Mykita’s development has been an organic journey. When our dreams came true, we had the chance to work with so many great people around the world and customers who share the same passion as us.
What would you say if we asked you to describe the Dna of Mykita?
Well, I would say we are a wild child in a way. So we want to find our own way instead of accepting somebody else. So I think the foundation of the company is really based on the fact that we are self-producing, and the fact that we are self-producing has always been maybe the biggest inspiration for us to develop further. I call it our kitchen where we do our own production, so new technologies, choosing new materials, finding new structures and constantly trying to really innovate and do things in our own way and in our own unique way with our own identity; that’s the Dna of Mykita. I think it’s very rare to have everything integrated under one roof. From the idea to the design to the production, I think we work in a really, really integrated way.
As a world-renowned eyewear designer, are your sources of inspiration constantly changing? What inspires you the most to design?
I think the reason why our inspirations vary is again, first of all, to understand what’s going on in our kitchen and to try to make sure that we’re constantly renewing our ingredients and finding more and more things that we can use for eyewear. And there is no such thing as a primary source of inspiration. Because yes, I have my inspirations, but you know, I have a great team and design team working with me. We all have our individual talents. When we design our eyewear, we try to look at the world, we try to see what is needed in each market. But of course from a more conceptual point of view we are trying to reach new aesthetics that are some of the more surprising ones, but it has to do with working with materials and trying to identify new options in production for us as well. So it’s really goes hand in hand.
Let’s talk about Mykita’s latest collection and the highlights of the models…
Obviously the two years of Covid were important. We tried to focus on ourselves and rebuilding the foundation of the organization, so that we could launch new products and collaborations again, so we created our last collection to celebrate what we have as Mykita, so looking at the other collections that we have presented over the decades from our first collection, we created a collection that has a real consistency with our code software and our Dna, without trying to find new ways of expression and aesthetics.
You crowned your 20th anniversary with the Silmo d’OR 2023 Responsible Company award. What are your thoughts on this and will your sustainability projects gain momentum in 2024?
Yes, absolutely. We were very excited when we heard that Silmo was giving an award for sustainability and Corporate Social Responsibility, because you know these issues have been very important for Mykita from the very beginning. We produce our own products, we source our own materials. It’s a continuous journey and we are constantly trying to optimize and improve things. That’s why it was incredible for us to receive this award in Paris. Because this award was not given to one product of Mykita, it was given to all our employees and all our partners in a much more holistic approach.
What are your favorite sunglasses and optical glasses in Mykita collections and why?
It is very difficult for me to answer this question, because I can say that I don’t have a single favorite. I can’t have a single favorite because for us, our portfolios are a little bit like a little family. There are so many different models and the one that I really like right now, or the one that I think is very, very cool, is a collaboration with a company based in Berlin. I think it’s a really desirable model. It has a very strong stance in its design and it stands out with its material. The material is an innovation of ours and we first introduced it to the market in 2009, so the product serves as an ideal example to really explain how we developed this material, how our processes have evolved. With our partner in Berlin we have reached a new aesthetic with this product, so it’s like a real celebration of Berlin at the same time.
Should we expect surprise collaborations, collections or openings from Mykita in the new year?
I have to say very clearly that you will see surprise developments from us. But unfortunately I can’t give details yet, but I can give you a big news, even if it’s not a collaboration or an opening. We are moving to a new building. We are really lucky to have found a new Mykita House in Berlin. The new building is in the center of the city and we will move in July next year. The new building is only 10 minutes on foot from where we are now. We think it is a really great location and we believe that we are taking the right step for our future. This move is really important for us because house has always been Mykita’s manifesto.
You are represented in Turkey through your distributorship. How would you evaluate this cooperation and Mykita’s position in the Turkish market?
First of all, we are very grateful and very lucky to have this great team in Turkey. We started our cooperation in 2008, they became our customers as wholesalers. Three years later they became our distributors. Since then we have been working really closely, we are together like a family. Every year of our cooperation we try to listen to each other better, to help and support each other. I can really feel the passion and commitment that the whole team brings here, it’s something very special to me and it’s also exciting to see how well the brands are represented with the independent, big presentation at Silmo Istanbul. When I came to Istanbul, we visited about 10 or 12 clients in their stores and we had a beautiful presentation and all the stores, the clients were very happy and very excited. Everybody was talking about the future, which I think is very important and they want to understand how we can be better partners and grow together. I think in the eyewear world, where everything is somehow more and more consolidated, it’s very important to have strong independent brands that have their own uniqueness and aesthetic. I think it’s also very important to work with the best opticians to really serve the end customers in the most ideal way.
We are very happy to have you with us at Silmo Istanbul Optical Fair. Finally, could we learn your evaluations about Silmo Istanbul, which celebrated its 10th anniversary?
We are also very happy to be here. As soon as we landed in Istanbul on the second day of the fair, we attended the magnificent night you organized at Çırağan Palace. We had a wonderful night with a great concept in that beautiful building that really smells of history. For this reason, we are celebrating our 10th anniversary. Moreover, we see that you hosted a really great organization at the Silmo Istanbul Optical Fair, which I attended for the first time. Maybe this success was not so clear to you when you first started the show with your team, but you continued to dream and believe. Moreover, it is really great that your geographical location connects Europe with the Middle East and the Far East. We can easily say that Silmo Istanbul has achieved a great success with its increasing number of visitors and exhibitors in its 10th year. Silmo Istanbul continues to grow and attract attention. We congratulate you.
December 2023
“Silmo Istanbul is a meeting point for us with friends. Every year it progresses by putting more and more on top with beautiful crowds. Especially in terms of both exhibitors and visitors, there is a serious increase in local and foreign visitors.”
Hello Mr. Cem, first of all, thank you for opening the doors of your factory to us and for your nice welcome. Adel Lens company made a big investment this year and started to work with the “Automatic Production” system. Could you inform us about this state-of-the-art production line and what it brings to the sector?
First of all, we are very happy and proud to be the first company to bring the fully automated production line to Turkey. The automatic line we saw in a few companies during our travels abroad always impressed us a lot and we believed that our country should definitely have this line. We are proud to have achieved this. After this investment, we were happy to receive a lot of support and congratulatory phone calls from our sector. This innovation will definitely have an impact on the future vision of the sector, because the trend in the world is no longer walking towards automation, it is almost running. All products will of course be made in an automated system. Delivery times will definitely be shorter, and the impact on quality will be at the highest level, completely independent of human beings and tied to the standard. The price increase will not be different from the realities of the sector.
How many brands do you have? What distinguishes your products from your competitors?
As Adel Lens, we have three brands. Among these, our Cortex brand is our main brand and a brand we have been using since our establishment. It includes single focus, bifocal and progressive product groups. Since we have to constantly update ourselves and our investment, we added our Oppo brand to our organization with the new software in 2019. Oppo also includes single focus and progressive. In 2020, we expanded our product range with the latest software we received. Our latest addition to our Adel Lens family is our Cyber Eye Progressive product. We strive to continuously improve ourselves and bring innovations that will add value to our production and products.
Do you produce lens in all indexes here?
I can easily say that our product range is extremely wide. We produce all indices 1.5-1.56-1.57-1.61-1.61-1.67-1.74 under three different brands of single focus-bifocal (S2-Eline-Aphak Bifocal) – progressive lenses in our production facilities in Istanbul. Twenty-five to thirty percent of our production is exported. From our own sales office in Bulgaria, which has been in operation for eight years, we have serious work with both the Bulgarian market and the Balkan countries. In addition, Azerbaijan, Kyrgyzstan and Kazakhstan are among the countries where we have dealerships. In addition to all these, I would like to point out that our main production site is in Iran. Our production facility in Iran produces both our own brand and the Indo brand. We are both the largest production facility in Iran and the leader in the sector.
What is your annual production capacity? How much do you aim to increase your capacity with the automated production system?
Our annual production capacity was two hundred and sixty thousand pairs. After we switched to a fully automated production system and started using the fully automated production line, we achieved a significant capacity increase of sixty percent and reached the level of producing four hundred fifteen thousand pairs annually.
Why should an optical store prefer Adel Lens Optik brands?
I can count quality, trust, speed, after-sales service, instant problem solving as the main reasons for optical stores to choose Adel Lens brands. Of course, as one of the most important elements, I can not leave out the existence of our regional managers in the Adel Lens family and our team working devotedly alongside them. Because each member of this team is now a real brand name in their own region. When the features I mentioned at the beginning are combined with this magnificent team, it becomes even easier to be the reason for preference.
As a company that has been exhibiting in Silmo Istanbul Optical Fair for many years, how would you interpret the contributions and development process of the fair? As a manufacturer company, what are your expectations from Silmo Istanbul Fair?
Silmo Istanbul Optical fairs are a meeting point for us with friends. Happily, thanks to the kindness of our optician friends, the fair is very crowded and beautiful every year. Especially with our dinner program on the evening of the third day, which we have made a tradition, we reinforce this beautiful meeting. Silmo Istanbul Optical Fair is progressing by putting more and more on it every year. There is a significant increase in both local and foreign exhibitors and visitors. We will continue to do whatever it takes for the fair of such a beautiful city to become even more international. Because this organization, this city really deserves it.
December 2023
Our momentum in the optical sector in terms of supply and service is improving every year. We were able to observe this change very clearly at this year’s Silmo Istanbul.
Hello Mr. Samet, could you tell us about yourself and your story of meeting the optical industry?
Hello, I had a childhood in trade. With my mother’s background in textile export and my father’s background in hotel management, I chose to pursue a career in retail professionally after my school life. Ninety percent of my retail career was in the establishment and management of luxury consumption and start-up operations. The optical sector started with brand establishment and management in one of the start-up and luxury retail brands for the same reason. Likewise, Galaxy Optik is the latest example.
Could you tell us about the vision and goals of Galaxy Optik?
The most important motto of our Galaxy Optik brand in vision and mission is sustainability and accessibility in the service we provide to our guests in our Galaxy Optik stores. By this, I mean that we will not only grow the demand, but also the supply. To give an example, we will not have the motto of not being able to meet the needs of our customers or making them wait in all services in the field of optics or a new or continuous product, on the contrary, we will be able to meet all demands quickly and sustainably. This stance is born from the fact that we have at least half a century of history and 40 partners behind our Galaxy Optik brand. As luxury consumption and accessibility, we aim to provide accessibility at all points and fast service comfort to our customers in products and services in our stores with our target of 40 stores all over Turkey in both short and medium term.
As Galaxy Optik, what are the most important features that distinguish you from other optical brands when entering the Turkish market?
We will create a local and national chain optics brand in Turkey in the Chain Stores operation due to the fact that we have both experience, supply and sector partners with fast growth potential behind our brand. This will give us the chance to provide fast and quality service for both sunglasses and optical needs in the Turkish market.
Unlike your competitors in the sector, what kind of strategy will you follow for the satisfaction of your potential customers?
In the Turkish conjuncture, customer demands are changing very fast and we are aware of this. We will be able to meet all customer demands completely and at all times by combining experience and trend with both our past experienced partners and our second generation background management that has developed within this experience.
What are the added values that the management pyramid of the Galaxy Optik brand will provide to both the sector and your customers?
We have established a fully professional and corporate infrastructure system from the formation of the corporate identity of the Galaxy Optik brand to the preparation of operational strategies, from personnel selection to personnel training, from the creation of background systems to follow-up, and most importantly, this structure we have created is based on customer satisfaction. This system will enable us to be fully institutionalized as the Galaxy Optik brand and to grow at this level of institutionalization and provide 100% satisfaction service to our customers.
Do you have products from every group in your stores?
Yes, we do. We have the motto of accessibility and sustainability in the corporate identity of our brand. Galaxy Optik stores have product bars and ranges that appeal to every age, budget and segment group, and our most important feature will be to always have the products that our customers demand or will demand in our stocks or to supply them quickly and deliver them to all points in Turkey.
What are the most popular optical and sunglasses brands sold in your stores?
I can say that Prada, Tom Ford and Vycoz brands are very popular in sunglasses. In optical glasses, Silhouette, Yves Saint Laurent and Cartier stand out among the brands we sell the most.
How do you choose the optical and sunglasses brands you sell?
First of all, reliability and recognition are the most important factors for us. The service we want to provide to the customer is both an accessory that suits their style and a quality that will prioritize their health. We choose our brands based on these two issues.
Designer brands are very popular in recent years. Do you also receive requests from your customers in this direction?
I can honestly say no. Galaxy Optik is generally followed by cult and fashion followers, but there is no guarantee that this demand will not come tomorrow. As a brand, we closely follow the current designer works.
What are your after sales services?
First of all, we have established the infrastructure of our brand with the corporate system in all steps from the establishment stage of our brand. Without opening our stores, we have established our infrastructure to control the stock, Customer Crm tracking, campaign plans and fictions, creation of customer segmentation data, healthy control of all Kpi data in our stores and then to use them effectively in customer service, and we have trained our friends who will use and manage these systems by including them in the team. Currently, we are able to meet all the demands of all our after-sales customers during their first or subsequent store visits, as we determine all their needs, from Warranty Coverage, product availability to customer habits, with the system we have established.
What role do you think the showcase layout and interior design of an optical store plays in sales? What did you pay attention to while preparing these elements in your new location?
The world conjuncture is now completely based on visuals. Social life, commercial life, etc. The more attention is paid to these visual themes, the more the sense of empathy with the customers is brought to the forefront and the visual sequences that will touch these emotions are prepared, the supply and demand will always provide an upward acceleration at the same equal value.
While we have brought these issues to the forefront, we have designed our brand color options and in-store positioning based on the slogan “Beauty in Simplicity”. We welcome our customers in our stores with elegance in simplicity, far from confusion.
How would you evaluate the 10th Silmo Istanbul Optical Fair, which is being held for the 10th time with its new and larger service area?
First of all, I would like to say that the development in our market makes us very happy. Our momentum in the optical sector at the point of supply and service is improving every year. We were able to observe this change very clearly at this year’s Silmo Istanbul Optical Fair. I consider the mutual increase in need and service and most importantly, the fact that we are more integrated into the foreign market every year as very positive, especially for our country’s trade.
Thank you very much for this valuable interview. Finally, could we learn your comments on the transition of our magazine 4 your eyes to digital publishing?
I think it is a very positive step for you to catch the time and trend. Information is spreading very fast in this period, and a contrary flow of information unfortunately gets old at the same speed and degenerates before reaching the necessary places and those concerned. Therefore, I am sure that it will carry your awareness and publishing brand even further. I wish success to your team.
December 2023
Before you get too worried about your baby’s health, you should know that sleeping with eyes open is not as rare as you might fear. In fact, there’s even a medical term for it: nocturnal lagophthalmos.
This may seem strange to you, but it is perfectly normal. Some babies and adults sleep with their eyes slightly open. Medically, sleeping with open eyes is harmless, quite common among babies and does not indicate that your child has a sleep problem. No one knows exactly why some babies sleep with their eyes open. There is not much research on the subject, but doctors say it may be because babies spend too much time in deep sleep.
The deep sleep phase when babies sleep with their eyes open is an active sleep cycle, and babies spend about 50 percent of their total sleep time in REM sleep, more than adults. Nevertheless, if you feel uncomfortable with the way your baby sleeps, you can gently close their eyelids. If your child’s eyes become dry or irritated from sleeping with their eyes open for hours, you can consult their doctor. In very rare cases, discomfort in the eyelids can prevent them from closing normally. But if this is not the case, there is no need to worry about this.
By the way, there is some evidence that sleeping with open eyes is hereditary. If you notice that your child sleeps with a blank and pensive look, ask your partner if you have ever slept with open eyes.
December 2023
