Luxury eyewear brand Dita has unveiled a new collaborative collection created with Brazilian football icon Ronaldinho. The collection combines the brand’s design philosophy with performance focused engineering. The partnership brings together both the Dita and Dita Lancier collections under one umbrella. While Dita focuses on bold and architectural designs, Dita Lancier stands out with technical eyewear developed for active lifestyles. All models in the collection are handcrafted in Japan using premium materials. Ronaldinho stated that the collaboration provided an opportunity to bring his personal style and creativity into eyewear design. Dita Vice President Cody Cho noted that Ronaldinho’s influence on the world of football made the partnership a natural fit. Among the highlights of the collection is the Dita Lancier Lsa 119. The rimless model was developed to provide comfort during extended wear through its lightweight construction. The frame features titanium components and adjustable anti slip nose pads. While offering a secure fit, the design maintains a minimalist aesthetic. The lenses provide full UVA and UVB protection along with anti reflective and hydrophobic coatings.

July 2026