AYDIN OPTİK
Built on Long Term Trust
“Silmo Istanbul provides an opportunity to closely follow new collections and the latest industry developments while also allowing us to communicate
directly with brands.”
Hello Mrs. and Mr. Ayazlı. Could you introduce yourselves to our readers and tell us about the foundation of Aydın Optik?
Pınar Ayazlı: Hello. I was born in Sakarya in 1988. After graduating from the Faculty of Business Administration at Anadolu University, I began my professional career at an ophthalmic lens company in 2009. During this period, I worked in managerial positions for six and a half years and gained valuable experience in the optical industry. I left my position in 2016. After becoming a mother, I took a one year break from the sector and, in January 2017, we began our entrepreneurial journey by opening our first store in Hendek. Continuing my professional development, I graduated from the Opticianry Program in 2022. Today, I continue to reflect all the knowledge and experience I have gained throughout my career in our business.
Aydın Ayazlı: Hello. I was born in Sakarya in 1984. I graduated from the Opticianry Program at Muğla Sıtkı Koçman University in 2005. With more than twenty years of experience in opticianry, I have developed extensive knowledge and expertise, particularly in workshop operations. I continue to practice my profession with the same enthusiasm while drawing on the experience I have gained over the years.
How do you and Mrs. Ayazlı work together at Aydın Optik? Do you have a specific division of responsibilities?
Aydın Ayazlı: Drawing on my many years of industry experience and retail expertise, I focus primarily on managing the technical and operational aspects of the business. My wife, on the other hand, plays an active role in analyzing customers’ needs and guiding them toward the most suitable solutions through her strong knowledge of lenses and sales. Her customer focused approach strengthens our service quality at every stage, from lens selection to the sales process. By combining these two complementary areas of expertise, we are able to create a balanced and efficient structure that prioritizes both technical accuracy and customer satisfaction in store management. Our collaboration also makes an important contribution to providing customers with a more accurate and reliable service experience.
Aydın Optik continued its growth over the years with the opening of a second store. Why Serdivan?
The concept we envisioned for our second store was better aligned with the profile of the Serdivan area. Nevertheless, before making our decision, we carefully evaluated the region’s dynamics and customer potential. Compared to Hendek, Serdivan has a younger, more dynamic, and more diverse consumer profile, which was an important factor in our decision. The strong interest in sunglasses and special collections also enabled us to position our Serdivan store with a distinct concept. In addition, we saw an opportunity to respond to changing consumer expectations with a broader product range. We continue to develop both of our stores according to the specific needs of their locations. We place great importance on ensuring that each store reflects the expectations and characteristics of the community it serves.
How do you manage the differing customer expectations between your two stores?
Operating in two different locations allows us to better understand our customers and develop personalized solutions tailored to their needs. At our Hendek store, the focus is primarily on functional products that address core optical needs. Customers there generally make choices based on eye health and everyday use. At our Serdivan store, on the other hand, we offer a broader product range. In addition to optical eyewear, sunglasses and special collections also play an important role. Customers in Serdivan tend to be more selective and trend conscious when it comes to style, brands, and design. These differences between the two locations enable us to be more flexible and innovative in many areas, from product selection to in store presentation. The most important point common to both stores is our commitment to carefully analyzing customer expectations and offering the most suitable solutions for their needs. We shape both our product portfolio and sales approach according to these differing expectations. This allows us to provide a more accurate, personalized, and satisfaction focused service experience.
What are the key criteria that guide your brand and product selection process?
Quality and reliability are among the most important criteria in our brand and product selection process. We believe that a strong brand should stand out not only through the quality of its products but also through its corporate approach and reputation within the industry. In addition, a brand’s design language, market position, and potential for long term collaboration with its distributor play a decisive role in our decision making process. By carefully analyzing our customers’ expectations, we prefer to work with brands that can capture current trends while maintaining a timeless design philosophy. Our goal is not simply to respond to short term demand but to build sustainable customer satisfaction over the long term. When selecting products, we also consider the balance between quality, design, and user experience. Equally important are the after sales support, warranty services, and communication standards offered by our business partners. We believe that building a strong portfolio depends not only on product diversity but also on reliable and sustainable partnerships. For this reason, we shape our brand selection strategy around long term collaboration rather than short term commercial objectives.
Could you tell us about Aydın Optik’s in store service philosophy and your approach to customer satisfaction?
The foundation of our in store service philosophy is built on trust, sincerity, and proper guidance. Our goal is not simply to offer a product, but to accurately assess each customer’s needs and determine the most suitable solution for them. We view every customer interaction as a unique experience, taking the time to understand expectations through one on one communication and helping customers find the most appropriate product. We believe this approach is one of the key factors behind customer satisfaction. In addition to the sales process itself, post purchase satisfaction is equally important to us. For this reason, we place great value on building long term relationships based on trust. The customer loyalty we have developed over the years is a natural result of this philosophy. At Aydın Optik, our most valuable reference is a satisfied customer recommending us to others.
How do you shape your digital communication and social media strategy?
Digital communication and social media have become some of the fastest and most effective ways to connect with customers today. We see social media not only as a promotional channel but also as an important platform where we can reflect our brand identity and service philosophy. It allows us to stay in closer contact with our customers and respond more quickly to their expectations and requests. The feedback we receive through social media also helps us better understand our customers and continuously improve our service approach. By closely following changing consumer expectations, we strive to shape both our communication style and content accordingly. The interaction opportunities offered by digital platforms help us build stronger and more sustainable relationships with our customers.
How do you evaluate the Silmo Istanbul Optical Fair and its contribution to the industry?
We see Silmo Istanbul Optical Fair as an important and valuable meeting point for our industry. The fair provides an opportunity to closely follow new collections and the latest industry developments while also allowing us to communicate directly with brands. Being able to see different brands together and examine products firsthand helps us make more informed decisions for our stores. It is also highly valuable for us to meet with industry professionals, exchange ideas, and learn from different experiences. We believe Silmo Istanbul plays an important role not only in the development of the optical sector but also in helping optical retailers like us keep our professional knowledge up to date.
Thank you for your valuable time. Finally, would you share your thoughts on 4 your eyes.
We would like to thank the 4 your eyes team as the Aydın Optik family. We consider 4 your eyes to be a valuable publication that presents the latest developments and innovations in the optical industry through a professional perspective. With its content bringing together trends, brands, and diverse viewpoints, we believe it serves as an important platform for industry knowledge sharing. We appreciate the contribution you make to professional communication within the sector and wish you continued success.
Temmuz 2026