Osse, one of Turkey’s leading eyewear brands, carried out the shoots for its new season campaign in Joshua Tree. The magical atmosphere of the desert serves as a source of inspiration for artists, musicians and fashion brands alike. For the shoot, Osse selected the striking red Ufo House, noted for its architecture shaped like a flying saucer. The campaign creates a contrast between the desert’s natural, untouched simplicity and the retro-futuristic architecture of the Ufo House. This contrast powerfully highlights the balance between accessible style and modern innovation at the heart of Osse’s design approach.

Ocak 2026