Optomod Optik
Experience in Eyewear
Silmo Istanbul has a structure that develops, grows and renews itself every year. I believe that the fair will be very fruitful for our business this year as in the past years.
Hello Mr. Eli. Could you briefly introduce yourself to our readers and tell us about how your journey in the optical industry started?
Hello, Mr. Eli. First of all, thank you for doing this interview with me. I have been in the optical sector since about 2012. We have been in the sector for more than ten years. However, I got all my experience from my father Hayim Yanarocak, the founder of our company. Even as a child, I always came to our company, so we can say that I grew up in the business. Even when I was studying at university in Italy, my only dream was to come back here and help my father. I would like to thank everyone who contributed to my success and for making it possible for me to achieve this success.
As Optomod Optik, you are marketing and distributing many brands. Could you tell us about your brands and their characteristics?
As everyone knows, if Optomod Optik exists, it is thanks to the Exess brand. Exess equals Optomod for me. However, unfortunately, due to today’s conditions, we cannot launch the Exess brand on the market. Of course, this does not mean that we will not. We continue to work on it. Another brand is Dutz, which is our most popular brand at the moment and we receive a lot of demand. It has only optical frames and has three series: acetate/metal/titanium. The acetates are made from Mazzuchelli acetate, the best acetate in Italy. In metals, laki material is used, which ensures that the steel part of i-phone phones is not scratched. Titanium is beta titanium. However, the most important feature is the originality of the colors of the raw material in the body. Therefore, there is no discoloration. Since these products are given these guarantees, the product changes 100% under all conditions. Another Group we work with is Oxibis. This company is French-based. Its products are produced in France. We have two brands from this company. Dilem and Exalto. Exalto is a more classic brand for men. Dilem is completely technological. It is colored. Each pair of glasses comes with 1 pair of extra temples. The temples of the glasses can change. The purpose here is the ability to buy 2 glasses for the price of 1 glasses. If desired, the variety can be increased by buying extra temples of other types.
You are also collaborating with Charmant Group. What would you like to say about Charmant Group brands?
Yes, we also work with the world-famous Japanese company Charmant Group. There are 4 brands in this group, Charmant, Minamoto, Esprit and Elle. Charmant brand is divided into 4 main groups. The Ad-Lib group is an optical frame consisting of colored titanium only, which is more mobile and appeals to a relatively young generation. Charmant TP group are optical frames consisting only of titanium, consisting of more classic glasses and appealing to the middle group in terms of price. Charmant XL, known in the market as Line Art, is a work of art as the name suggests. Its titanium feature is ‘Excellence Titanium’ which is patented only by Charmant Group. Charmant ZT, on the other hand, appeals to the upper group and men. It is a special titanium material consisting of a mixture of titanium and zircon. It stands out with its durability and robustness. Likewise, plaques and terminals have the feature used in Line Art models. Minamoto brand is the newest brand of Charmant Group. Its feature is that it is among the lightest glasses in the world. The material of the glasses is the same material used in Samurai swords. Titanium is added inside. Esprit and Elle are license brands of Charmant Group. They both appeal to the middle group. There are products suitable for all age groups. Esprit is a brand that can be worn more active and comfortable. The biggest feature of the Esprit brand is that it is the first brand in the world to produce Ultem material. Lightness and comfort are at the forefront. Elle is more elegant and appeals to women. It consists of acetate and metal frames. The 2025 sun collection of both brands will be brought.
With more than 35 years of experience, does Optomod Optik plan to add new portfolio to its brands or create its own brands?
J.F. Rey brand is our newest brand transfer. J.F. Rey, a French brand, is produced in France and Italy. It appeals to all kinds of segments. There is a very wide range of products from the most eccentric model to the most classic model. However, we will soon incorporate two new brands. We are looking forward to the first presentation of our new brands at Silmo Istanbul. But for now, we want their names to be a surprise. When it comes to creating our own brand, it really requires a separate organization and time. At the moment, these opportunities do not appear in the near future. But nothing is certain. Why not in the future?
Which promotion and marketing methods do you use to increase brand awareness?
We are a company that believes that our customers make the best advertisement. But of course, we have our activities. Our popular brand Dutz is currently beautifying the faces of many celebrities. The first names that come to my mind are Selçuk Yöntem, Armağan Çağlayan, Fatih Portakal. Apart from this, we aim to announce our brands to the wider society through your magazine 4 your eyes.
In the light of your experience in the sector, how would you evaluate the current state, development and near future of the Turkish optical sector?
Our sector continues to develop day by day. The only problem, in our opinion, is that people update themselves very slowly against innovation. However, we have started to accelerate in this regard. I hope that the development will be much faster with the new young generations joining our sector.
Do you follow international fairs and what are your thoughts on this subject?
There are 2 main international fairs for us. One is Mido and the other is Silmo Paris. Both are very important for the sector. We understand the new trends and what awaits us next year thanks to these fairs. It is a great pleasure for me to go to these fairs and learn something new every year.
As an exhibitor, how would you evaluate Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area?
Silmo Istanbul Optical Fair has a structure that develops, grows and renews itself every year. I think it has a tremendous importance in terms of bringing together the dynamics of the sector. The fact that the fair has already taken the name Silmo is an indication that the organizers have set out with solid and big goals. We appreciate the seriousness and intensive labor in every sense. I believe that Silmo Istanbul will be very fruitful for our business this year as in the past years.
Thank you very much for this valuable interview. Finally, could we learn your views on the evolution of our magazine 4 your eyes into digital publishing?
I personally find it very important that your magazine 4 your eyes adapts to the times, because the internet has become an indispensable part of our business. In this way, accessing every issue online offers us great comfort. We wish success to your entire team and thank them for their efforts.
September 2024