VOGUE EYEWEAR
CELEBRATING 50TH ANNIVERSARY
Known for redefining the perception of fashion, Vogue Eyewear celebrates fifty years of sophisticated, fun and colorful designs with an exclusive capsule collection.
Clean-cut profiles, shimmering layers and industrial chic edges are just some of the adjectives to come to mind when one gets a chance to witness the exhaustive range of Vogue eyewear. Vogue Eyewear, one of those who define fashion with its sophisticated designs, has chosen its brand name carefully and with a special purpose. After all, when you look at the dictionary definition of the word Vogue, you see that it means “the prevailing fashion statement”. Launched in 1973, Vogue Eyewear has come a really long way gradually making its way to people’s heart with its superbly stylish collection of eyewear. The eyewear brand was born in Italy. The brand is known to reflect dominant trends in eyewear fashion at a relatively affordable price. Always in line with the season’s hottest trends, Vogue Eyewear has an extensive range for women across categories. The stylish designs are guided by a simple belief – to empower the wearer through a style statement to express their vision of life with confidence. Be it the glam allure of high profile stars or the freedom of the country chic lifestyles, Vogue Eyewear has impressive eyewear designs for everyone. Over the years, the brand has rightfully earned a loyal fan following among the young and fashion savvy consumers. In 1990 Vogue became a part of the Luxottica Group and its heritage of flirty designs, innovative shapes and fun colours, grew stronger. Today, Vogue Eyewear is a popular choice for the likes of various Hollywood celebs like Kate Moss and Eva Mendes. Vogue Eyewear has enriched its legacy as a brand that embraces a playful sense of fashion in designs that are unique as well as colourful.
World-famous names in Vogue Eyewear’s advertising campaigns add more glamor to the brand’s style. New trends introduced by this leading brand create ripples under the hashtag #ShowYourVogue. In this context, it was no surprise that the collaboration collection, in which supermodel Gigi Hadid took part in the design process, made a big impact. Known for her elegant demeanor, Gigi Hadid has mastered the art of stealing hearts with her impeccable sense of style every time she appears in public, making her the ideal partner for Vogue Eyewear. For Vogue Eyewear, Gigi Hadid designed a collection of 90s-inspired cat-eye shapes with a modern twist and a high-impact character. This stunning collection has become a must-have for today’s woman who loves to make a style statement with bold designs and great colors. The retro-chic styles in the Vogue Eyewear x Gigi Hadid collection symbolized the spirit of the free-spirited woman who loves to live life on her own terms. From sunglasses to optical frames, all the variety in this collection was eye-catching. The collection also included models that added a vintage touch for those who like to sport the bogo-glam look without going overboard.
With its commitment to creating more impressive eyewear styles, Vogue Eyewear continues to climb to new heights every day. Vogue Eyewear’s two collaborative collections with another iconic name, Hailey Bieber, have earned the brand full marks from the fashion community. The first Vogue Eyewear x Hailey Bieber collection, with its sharp angles and playful cuts, was almost a festival for eyewear lovers. The acclaimed first collection was followed by a new collaborative line that was launched last year in the Fall/Winter season. Combining distinctive style with the best looks, the second Vogue Eyewear x Hailey Bieber collection was inspired by the season’s hottest trends. Featuring the shimmering hues and soft shadows of the Fall and Winter seasons, this second collection received as much attention and acclaim as the first. The shimmering opal colors and striking angles reflecting the tones of the season were an eye-catching touch to the first model in this collection. The softly angled acetate model reflected Hailey Bieber’s iconic style with a choice of frame colors to accompany the sand and green tint lenses. The second model, characterized by the metal rivets that accompany the relaxed and innovative design, was designed to give a playful twist to sun style for everything from breakfasts to cocktail events. The Havana and black lenses were perfectly matched with the trendy earth tones. The star-studded brand continues to expand its portfolio and fan base by setting new benchmarks.
Vogue Eyewear is Celebrating 50 Years
Vogue Eyewear dedicates its 50th anniversary celebrations to everyone who has shaped the way we see the world since 1973. Colorful, inclusive, and creative, the brand celebrates how real people make the trends an expression of more than just fashion: it’s about being proud of who you are and having the confidence to make it a look. Jam packed with fun, interactive expressions of what it means to be in vogue, the campaign frames the brand’s constantly evolving vision through a 50th Anniversary Capsule of best-seller Vogue Eyewear styles. And its favorite color is pink, Hot Pink. Provocative and bold, this wide-spectrum tone embraces the complementary reality of rebelliousness and inclusion, a sense of belonging and the power of identity, playing with identifying elements in unexpected ways, just as the brand plays with its own logo – creating a futuristic new 3D metallic bubble-letter logo specially for the anniversary campaign – or revamps archive stars with contemporary attitude and a hot pink makeover of their packaging. Including original 70s stars and bold profile glamor, and trendy geometries or glam-chic retro shapes of the 2000s, the 50th anniversary capsule frames each decade of Vogue Eyewear with a style, revamping each one with a liberal dash of celebratory pink.
Source: Visionplusmag
June 2023