EssilorLuxottica is launching not one, but two extensive online campaigns this spring to draw as much attention as possible to its two lens brands Varilux and Transitions. The first campaign will take place on the portals of well-known news magazines and the second on social media. EssilorLuxottica’s creative digital media campaign will feature the Varilux brand on high-traffic websites in Germany throughout March. The short videos aim to raise awareness of Varilux progressive glazing and convey the brand promise of the “9 out of 10” slogan. The campaign has already been successfully implemented in Italy, France and Spain. For the Transitions brand, a comprehensive online campaign will run until the end of March, focusing on the social media channels Facebook and Instagram. The campaign focuses on the advantages of self-tinting lenses and the variety of colors. The campaign targets those interested in fashion, health and eyewear. In total, around 15 million people will be reached online and asked to test their light sensitivity with a new interactive online quiz. Interested people will then be able to use the online opticians search to select specialists in their area and book an appointment.

March 2023