As Opti show organizers gear up for the 2024 edition of the trade show, scheduled for January 12 through 14 in Munich, Germany, they have announced the launch of Opti Connect, a digital networking platform that will allow year-round interaction between visitors and exhibitors. The platform also offers targeted trade show planning, as well as personalized and interactive functions to bolster the exchange between exhibitors and visitors, extending it beyond the show itself, according to an announcement. With Opti Connect, exhibitors can draw attention to their company, attract the right visitors, generate new business contacts and accurately measure the effectiveness of their marketing objectives. On the platform, their products and brands are presented with images, videos and texts and provide an insight into what they will show on site even before the trade fair begins. For visitors, opti Connect allows them to filter categories and topics according to their interests and find relevant exhibitor content more quickly. In addition, they can follow focus topics and companies and plan their trade show participation in advance in a more targeted manner.

December 2023