The Italy Pavilion, showcasing Italy’s eyewear manufacturing excellence in partnership with Anfao and the Italian Trade Agency, attracted great attention at the Vision Expo East, the optical fair held in Orlando, USA, at the end of last month. Bringing together 16 Italian companies from seven regions, the Italy Pavilion displayed the finest products that flawlessly carry the Made in Italy label. To support the Italy Pavilion at Vision Expo East, the desk for Mido Milano, one of the most important global eyewear trade shows, was also present. Mido attracted over 42,000 visitors this year, with a 9% increase in attendance and 1,200 exhibitors. Italy’s participation in Vision Expo East 2025 is part of Anfao and the Italian Trade Agency’s promotional strategy to strengthen the export of Italian SMEs to the U.S. market. Over the past three years, this strategy has been carried out through eyewear promotions in New York, Boston, Chicago, and Seattle, as well as group presence at Vision Expo East. According to Anfao’s preliminary data for 2024, the U.S. accounts for 22.2% of Italy’s eyewear sector exports.

March 2025