Safilo Group and Amazon.com have announced the launch of new Carrera Smart Glasses with Alexa, blending Safilo’s design with Amazon’s cloud-based voice service. This is the first collaboration between Safilo and Amazon. The launch consists of two styles: the Carrera Cruiser and the Carrera Sprinter. In addition to the two Carrera frames, Amazon is also launching five of its own new Echo frame styles: modern rectangle, rectangle, round, square and cat eye. Angelo Trocchia, Ceo of Safilo Group, said, “Safilo has always looked to the future with an innovative approach, and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera Eyewear. Furthermore, we are proud to combine our well-established traditional wholesale distribution model—which encompasses eyecare retailers, chains, department stores, specialized retailers and boutiques—with Amazon’s incredible online distribution.”

October 2023