Silhouette
The Sky is not the Limit
Silhouette celebrates the 25th anniversary of the iconic Titan Minimal Art series with new models. Silhouette says “Many look to the stars, only visionaries reach them” with this exclusive series.
One of the most important stops on Silhouette’s journey to success is the iconic Titan Minimal Art collection. First launched in 1999, this exclusive collection revolutionised the global optical market. Silhouette is now celebrating the twenty-fifth anniversary of the revolutionary and iconic collection by adding new models. Titan Minimal Art frames are feather-light designs weighing just 1.8 grams with no screws or hinges. The frames in the Titan Minimal Art collection offer a level of comfort unmatched by any other eyewear to date. The Austrian brand’s approach “Eliminating all that is unnecessary makes what is necessary unique” is the basic design concept of the Titan Minimal Art collection.
Born on earth, worn in space
Silhouette’s Titan Minimal Art collection attracted the attention of the American National Aeronautics and Space Administration (Nasa) with its lightness, advanced technology, material quality, screwless design and suitability for use in space. As a result of the cooperation with Nasa, the brand left the earth’s atmosphere with the space shuttle Endeavour on 11 February 2000. This collaboration was a milestone in the history of the brand. Astronauts carry at least 5 optical glasses and 5 sunglasses on their space journeys. A space shuttle accelerates up to 4 times the speed of sound during its flight to orbit. Therefore, the weight of people and equipment increases eightfold. Silhouette’s Titan Minimal Art series models weigh only 1.8 grams and are ideal for astronauts thanks to the comfort provided by high quality titanium. A year later, Titan Minimal Art appeared on international catwalks. It became a worldwide hit as sunglasses and was favoured by many celebrities. In the 2010s, Silhouette took this success to a higher level and presented Titan Minimal Art Special Editions. The Austrian brand was not surprised by the interest of famous stars as well as eyewear wearers worldwide in these premium eyewear. Titan Minimal Art’s iconic, timeless design has been honoured with 18 prestigious international awards since its launch. Over the years, the basic concept of the Titan Minimal Art collection has remained unchanged, but Silhouette continues to work on the details with passion and dedication.
Celebrating its silver year…
To celebrate the 25th anniversary of this iconic line, Silhouette takes Titan Minimal Art to the next level, introducing a dynamic, rimless aesthetic designed specifically for visionaries seeking unparalleled precision in premium eyewear. The Titan Minimal Art collection is adorned with a new creative lens coating technique, a more precise nose bridge, effortlessly adjustable titanium temples and other cosmically exciting features. These developments create a rejuvenated, exciting look that can be customised with contemporary accent shapes to exude a youthful, trend-setting vibe.
The four trendy shapes can be infused with an especially distinctive flair through tinting and the inventive Partial Color Groove. Every shape is associated with a specific constellation. Rose Andromeda embodies a futuristic butterfly design, radiating feminine elegance and confidence. Mint Pheonix draws inspiration from the oversized glamour of the 70s, presenting a feminine silhouette with low lens glazing. Blue Pegasus stands as the quintessential shape in the collection, featuring a rectangular and masculine geometry. Embracing both genders, Grey Taurus boasts a double-bar glazing that injects an extra dose of coolness into the new aviator style.
In the 25th anniversary year of the Titan Minimal Art series, Silhouette has also made significant progress in technical developments. The temple trim zone now boasts improved adjustability. The nose bridge has undergone refinement for a more delicate and aesthetically pleasing appearance – 20% thinner and flawlessly aligned from bridge to trim. This titanium eyewear, hailed as the world’s most adaptable and flexible, snugly fits into a premium case that envelops it like a protective energy shield on a spaceship. At Silhouette, this is science without fiction.
For the 25th anniversary of the Titan Minimal Art collection, in addition to the new models in the optical range, Silhouette 2024 Titan Sun introduces five new members to the sun range. Nash is a sporty aviator with a double bar and athletic lines; Avior is a classic masculine shape for stylish and elegant business people; Adara is a chic and feminine model with a wide, timeless look; the unisex Caleum is a modernist arrangement, sleek and slightly oversized, while the professional unisex Felis takes its place in the Titan Sun range as an aviator-shaped model reflecting the signature Silhouette style.
Source: Favrspecs
April 2024