Tag Heuer has unveiled its new collection built on a holistic approach to visual, technical and aesthetic excellence. At the heart of the collection lies the brand’s signature blend of precision engineering and forward-thinking design. A standout within the lineup, the Jack Heuer series draws inspiration from the brand’s golden era in the 1970s and serves as a modern tribute to the founder’s grandson. This period also coincides with Jack Heuer’s signing of one of Formula 1’s most significant sponsorship agreements with Ferrari. The models in the series feature ultra-light titanium aviator shapes, Chromafade gradient lenses and refined contours reminiscent of classic cockpit instruments. Bio-based temple tips and subtly engraved logo details complete the design with a contemporary touch. Another key pillar of the collection is Shield Pro, which emerges as the performance-driven series. Inspired by the dynamics of high-intensity sports, its mask-style silhouette merges aerodynamics with ergonomic precision. Crafted from sustainable materials, the models offer maximum stability and comfort while delivering a bold and instantly recognizable look. This performance-centric design language merges the brand’s sporting spirit with modern luxury from every angle.

December 2025