Porsche Design marks a significant milestone in automotive and design culture. The brand’s new limited-edition model, the Iconic Targa P’8954, is a sculptural pair of sunglasses created to celebrate the 60th anniversary of the Porsche 911 Targa. This special design pays homage to Porsche’s legacy by reinterpreting the iconic roll-bar aesthetic with modern craftsmanship. When it was introduced in 1965, the 911 Targa stood out not only for its smart roll-bar construction—addressing the safety concerns of the time—but also for ushering in a new era of open-top sports cars. Today, that spirit of innovation is reborn in every detail of the Iconic Targa P’8954. Crafted entirely from Japanese titanium, the frame combines durability, lightness, and elegance. The visor-style lens is mounted with hexagonal screws, a nod to the removable rear window system of the original Targa. Every line of the design reflects Porsche Design’s core philosophy: form follows function. The cut-outs on the titanium body reduce weight while paying tribute to the aerodynamic purity of the Targa. Limited to just 911 units, each pair is individually numbered and presented with exclusive details.

August 2025