Italy-based Piero Massaro Eyewear presents its new collection, Couture Visiva. Focusing on small-scale, limited-edition premium production, the independent brand reintroduces a design language that treats eyewear as a sculptural form with Couture Visiva. Since its launch in 2002, Founder and Creative Director Piero Massaro has based his design philosophy on the idea of reconnecting eyewear with the traditions of craftsmanship, tailoring and cultural expression. With Couture Visiva, he references his past in the fashion world. Massaro, who bases his new designs on proportion, colour balance, material depth and the discipline of tailoring, continues to draw inspiration from the aesthetic influence of Mediterranean light and Sicilian landscapes. Creative Director Piero Massaro conceives the frames in the new Couture Visiva collection not merely as accessories, but as portable design objects. Developed according to Massaro’s technical specifications and produced from Mazzucchelli acetate, the new collection features the PM952 model, which draws attention with its powerful and sculptural form. The model perfectly reflects the Couture Visiva collection’s couture and sculptural design approach. Each Couture Visiva model is offered in a limited edition of 100 numbered pieces.

March 2026