OTTAŞ OPTİK
Driven by Trust and Satisfaction
I believe that the Silmo Istanbul Optical Fair raises industry awareness and strengthens collaborations.
Hello Mr. Hakan. You have been in the sector from an early age. Could you share with our readers how your career was shaped?
My involvement in the optical industry dates back to my middle school years. During this period, I stepped into the sector by working in an optical store and started to gain experience in the sector from a very young age. Throughout my career, I focused on learning innovations in the optical world, understanding customer needs and adopting the best practices in the sector. This early start gave me both professional knowledge and an advantage in providing better service to my customers. Today, I clearly feel the impact of these experiences and my passion for the industry. I aim to offer my customers not only products, but also trust and satisfaction.
We would like to learn about your establishment story? What were your main goals and motivation when opening your store?
Ottaş Optik was founded based on quality, trust and customer satisfaction. My biggest motivation while establishing my store was to sign an initiative that could make a difference in the sector. I aimed to create a unique brand by combining the knowledge and experience I have gained over many years in the optical sector with my vision. Responding to both the health and aesthetic needs of people has been the main purpose of our organization. I believed that it was possible to differentiate in the sector by acting with an innovative and customer-oriented approach. Today, Ottaş Optik continues to be not only a store but also a living space that offers a warm and reliable experience to its customers in line with these goals.
Which optical and sunglasses brands do you sell the most in your store? What are the aspects of these brands that impress your customers?
Among the most preferred high-end brands in our store are global brands such as Burberry, Prada, Versace, Guess and Miu Miu. These luxury brands impress our customers because of their popularity, quality materials, stylish designs and user-friendliness. In addition, their combination of fashionability and durability is also a major factor in their preference. In the more affordable product category, we offer brands such as Osse, Mustang and Zen Milano. These brands appeal to a wide customer base by combining quality designs with affordable prices.
What are the contributions of offering products in various segments and at different price scales to your sales and customer satisfaction?
Yes, we offer a wide range of products for every budget and need in our store. This diversity enables our customers to find the most suitable product for them and increases customer satisfaction. We also appeal to a wider customer base by offering products in different segments. This approach not only increases sales, but also strengthens our customers’ loyalty to our store.
In recent years, interest in designer brands has increased considerably. Do you also feature these brands in your store?
Considering the increasing popularity of designer brands, we offer special collections of such brands in our store. We communicate with our customers one-to-one and try to understand their needs and expectations. We also organize special campaigns for designer brands and offer more attractive options to our customers. Thus, we meet the demands of our customers who seek both quality and aesthetics in the best way possible.
How would you evaluate the advantages and disadvantages when you compare street and shopping mall retailing? What was your choice for Ottaş Optik?
Street stores have the advantage of providing a customer relationship based on intimate and one-to-one communication, while shopping mall stores attract attention with their heavy visitor traffic and modern infrastructure facilities. As Ottaş Optik, we prefer to be located in a street store. Because this location allows us to establish a more personal communication with our customers. At the same time, we can offer a warm atmosphere to our customers by adapting to the neighborhood texture.
Could you tell us about the after-sales services you provide at Ottaş Optik?
Our unwavering sensitivity towards after-sales services ideally reflects the value we give to our customers. From product maintenance to repair services and warranty support, we stand by our customers after sales. In addition, our loyalty programs and regular information campaigns strengthen our customers’ loyalty to us, and we are constantly connecting with them. I would like to emphasize that making them feel that each of them is special is the source of our loyalty-based relationships.
Do you find in-sector training and company briefings sufficient? What do you think needs to be improved in this area?
Although the existing sales and training programs contribute to the sector, I think there is a need for more comprehensive content, especially on digitalization and customer experience management. In this period of rapid technological development, it would be of great benefit if the trainings are presented in a more interactive and innovative way. I also think that practical trainings that will increase the knowledge of those working in the optical sector are also very important and necessary.
Competition among optical stores is increasing day by day. Could you tell us about your approach to this issue?
We adopt a quality and service-oriented approach against price competition. We make a difference with the durability, design and after-sales services we offer to our customers. We also aim to create a sustainable competitive environment in the sector by acting in cooperation and respect with our colleagues.
Do you follow international optical fairs and could you evaluate their contribution to the global optical industry?
Yes, I follow international optical fairs in order to closely observe the sectoral developments taking place around the world. Such events enable us to learn about new technologies and observe global design trends. With the information we gain from such fairs, we are able to offer more innovative and quality products to our customers.
What are your thoughts on the development of Silmo Istanbul Optical Fair, which took place for the 11th time last November, and the values it adds to the sector?
Silmo Istanbul Optical Fair is an organization of great importance for our industry. Silmo Istanbul offers the opportunity to share information and experience with participants from every regions of Turkey and abroad. In addition to offering the opportunity to examine the latest collections of a wide range of brands, Silmo Istanbul enables us to closely follow the innovations and technological developments in the sector. I believe that Silmo Istanbul increases sectoral awareness and strengthens collaborations.
Thank you for this valuable interview. Finally, we would like to learn your views on our magazine, 4 your eyes?
4 your eyes magazine stands out as a medium that keeps the pulse of our industry and offers important content. I think you add value to both professionals and consumers in the sector with the quality content you provide. I would like to thank you for this interview opportunity and wish you continued success.
February 2025