NIRVAN JAVAN
Intersection of Cultures
Nirvan Javan’s brand Dna is based on maximizing the language of form and placing the natural beauty of the user at the center. This focus on the essentials is not limiting for the designer, but rather liberating.
Intersection of Cultures
The Nirvan Javan brand was launched in 2015 by the Iranian-born Swiss designer of the same name, based in Switzerland. While earning his master’s degree as an optician, Nirvan Javan discovered his talent for design sketches and product development and focused on developing his skills in this field. His eponymous brand quickly made an impact in the eyewear industry with its minimalist and simple designs. Nirvan Javan has become a global success story with a brand Dna inspired by cosmopolitan influences that resonates in German-speaking countries.
Purist Designs
Nirvan Javan is inspired by cities, artists, cinema, different cultures and people in general. The designer also closely follows the biggest hits of eyewear design and reinterprets them in a contemporary form language. Nirvan Javan defines the ideal user for his eyewear as an elegant, cosmopolitan individual who wants to experience the world in all its facets.
So far, many cosmopolitan cities such as Tokyo and London have inspired Nirvan Javan’s highly acclaimed collections. As an optician and eyewear designer, Nirvan Javan has carved a niche for himself in the world of optics, but as a modern-day traveler, he travels to countless destinations around the world to explore cultures and cities. Through these travels, the designer learns to look at the world, cultures, art and artists from different perspectives, feeding his collections with all his experiences. Nirvan Javan’s design language is all about luxury materials. For instance, for many years the brand used only the highest quality acetate, which is hand-processed in Japan. Finding the quality level of the material exceptional, Nirvan Javan did not consider switching to different materials for a long time. However, in 2020, Nirvan Javan presented his Tokyo collection of frames using high quality titanium for the first time. Although the choice of titanium was a technological innovation, Nirvan Javan’s designs were as pure and classically inspired as ever, with new interpretations of double bridge structures and classic aviator forms. With the Tokyo collection, Nirvan Javan rapidly increased his brand recognition in the optical world and became known as a passionate designer who could envision the future of eyewear.
Started 2023 with a New Monogram
In the first months of 2023, Nirvan Javan created a brand new monogram for his brand, meaning a motif that blends fonts and patterns. The Iranian-born Swiss designer first used his new monogram in the Marrakech collection, which he presented in the winter season. The new monogram, which he placed as a pattern on the temples of the frames in the Marrakech collection, was highly appreciated in the optical design world. This new monogram, which is one of the products of Nirvan Javan’s endless design journey, inspired by the great metropolises of the world and presenting eyewear collections with a relentless evolution and passionate creativity, also includes N.J., the initials of the brand. These two letters, which melt into each other and become a single whole in the monogram, ideally represent the brand’s pure design philosophy. The new pattern with classic elements sums up the embodiment of the modern world. The monogram symbolizing Nirvan Javan’s new brand identity adds new details and historical texture to the frames in the Marrakech collection. Inspired by the colorful bazaars and oriental architecture of Marrakech, one of the most culturally vibrant metropolises of the North African, Nirvan Javan only included optical frames in the Marrakech collection.
The frames in the collection, which are also made of high quality Japanese acetate, are equipped with a magnificent color palette based on the special geometry of Arab architecture. The details of the frames in the Marrakech collection, the new monogram engraved on the temples, uniquely symbolize the modern world that is intertwined, open and in constant change.
Javan’s Newest: The Stockholm
Nirvan Javan’s new Stockholm collection is inspired by the purity and simplicity of Sweden and captures the functional spirit of the North. The journey of experiencing the elegance of the modern world, a cosmopolitan belief to which the designer is dedicated, guides the designs in the brand’s new collection. After touching metropolises such as Toronto, Marrakech and Tokyo, Nirvan Javan finds himself in Northern Europe this time. In the designer’s hands, the North transforms into Stockholm, his new collection. Inspired by the purity and simplicity of Sweden, the designer transforms the Scandinavian metropolis into another universe in his new collection with the brand’s purist design approach and lines. In everyday frames completely stripped of excess, Swedish design philosophy comes to life and shapes full of simplicity and clarity with universal appeal. Thus, matte frames made of acetate kept in earthy colors capture the functional spirit of the North. Sweden, thanks to Nirvan Javan, is almost fit into an eyeglass frame.
Source: Favrspecs
Auqust 2023