Switzerland-based Nirvan Javan unveils its new The Eyes Must Travel campaign, showcasing the new Toronto and Tokyo collections in a stunning photo shoot in Japan. Inspired by the concept of Kodawari (the relentless pursuit of perfection), the Tokyo collection emphasizes minimalism and precision. The frames are displayed against the backdrop of Tokyo, a city where every little detail is carefully considered. On the other hand, Toronto’s cultural richness and vibrant diversity shaped the Shades of Toronto collection. The frames in the collection reflect the vibrant essence of the city with bold designs and striking colors. The campaign visuals reflect the dynamic energy, set in bustling market scenes where different cultures intertwine effortlessly. The campaign is not just a showcase of eyewear, but a narrative about how travel shapes creativity and perspective. Through these inspiring designs in The Eyes Must Travel campaign, Nirvan Javan invites you to see the world and perhaps discover our own journey through it.

October 2024