Etnia Barcelona once again demonstrates its clear ties with the art world. The Alter Ego campaign for the brand’s Spring/Summer 2023 sunglasses collection immerses wearers in the world of classical sculpture. The Alter Ego campaign references the duality or multiplicity of our identities, a theme that has been explored by numerous artists over the centuries. Placed in a mystical setting, the images of the campaign portray people admiring and appearing to converse with well-known statues which depict mythological scenes.  Alter Ego calls on us to freely vent our desires and, through art, find the very best version of ourselves. Etnia Barcelona sees the collection as a way to allow each and every one of us to freely express ourselves and display our own alter ego. Each item in the collection is a work of art, sculpted and crafted down to the very last detail, in finishes that reflect the quality and passion for design that characterises the brand. From geometrical forms to warm soft hues, every single pair of sunglasses uniquely expresses its personality. The designs in the collection are crafted in natural acetate, as is the case with all the brand’s collections, and boast HD mineral lenses which enhance outdoor colours and offer greater clarity – in all a unique visual experience.

August 2023