Minamoto, firmly rooted in Japan’s traditional eyewear craftsmanship, continues to launch its collections with modern touches to Western audiences.

The Japanese brand Minamoto was founded three years ago with the aim of bringing the highest quality Japanese craftsmanship and craft traditions to Western customers. Minamoto eyewear not only follows the traditions of Japanese craftsmanship, but the passion for precision and quality of the Japanese eyewear industry is evident throughout its collections. Minamoto continues its journey with a unique dedication to craftsmanship in Sabae, the eyewear center in Japan’s Fukui Prefecture. Minamoto, who is a firm believer in the traditions of its country, has entrusted even its logo, which is prepared using traditional methods, to a master calligrapher. The brand, which does not neglect to add modern touches to traditional methods in the production process, aims to bring its unique eyewear collections to a wider audience.

Minamoto’s commitment to authenticity is not limited to eyewear designs. The brand also carefully handcrafts its eyeglass cases from a decorative paper called washi, which is unique to Japan. Thus, when Minamoto’s original eyewear come together with the original eyeglass cases, the authenticity that defines the brand’s Dna is ideally revealed. Another value element that defines Minamoto’s Dna is its inspiration from Zen philosophy. In its eyewear collections, the Japanese brand liberates itself from unnecessary details in order to focus on the essence of the product. Comfort, high quality, refinement, unparalleled attention to special details and meticulousness become Minamoto’s true values. Capturing the spirit of Zen, Minamoto designs follow the path of simplicity and minimalism and promise comfort and convenience to their wearers as they are made of titanium. Here is an interview with Product Manager Hajime Hori about Minamoto and its philosophy.