The Italian eyewear producer Marcolin has presented a new editorial project with the launch of its own online brand magazine, Marcolin Stories. With the magazine, available on the Company’s website, readers can step into the Marcolin universe through news, insights and curiosities related to the fashion and luxury industry, as well as ESG issues (Environment, Social, Governance), stories of people, interviews and travel notes, all seen from a lifestyle standpoint, they explain. The content has been arranged in four categories. The aim is for the company to develop its own language, aesthetic codes, storytelling, and high-quality expressive contents to further engage the brand’s community of enthusiasts, customers and stakeholders. Visibility, awareness of its heritage and international reputation are the key focus of the new project, which aims to create a distinctive narrative voice within the eyewear industry. Clara Magnanini, Marcolin Group Communication Director, comments: “Marcolin is a company with a huge narrative potential, as it feeds on an ecosystem of worlds. In this corporate multidimensionality, we have implemented a brand journalism approach that aims to open the doors of our company, show ourselves and build a new relationship with stakeholders based on trust and loyalty.”

July 2023