The Liu Jo vision of femininity, passion, and self-confidence comes to life in the Spring/Summer 2025 eyewear collection, including new sunglasses and optical styles whose statement shapes, unexpected design elements, and intricate detailing draw inspiration from the brand’s latest accessories. Showcasing impeccable craftsmanship on highly qualitative materials, such as acetate and sleek, lightweight metals, once again the new Liu Jo eyewear proves to be the perfect accessory to elevate any look with effortless glamour. This geometric sunglass style LJ160S, crafted from sleek, lightweight metal, exudes modern refinement with a feminine silhouette paired with gradient lenses in elegant shades. A captivating new acetate cube detail, adorned with the Liu Jo logo, adds a playful touch of sophistication and draws attention to the temples. Available in four lustrous metal finishes and equipped with adjustable nose pads for a comfortable, custom fit, these sunglasses are featured in rose gold in the Spring/Summer 2025 advertising, but also come in silver, light gold, and yellow gold. The new sunglass and optical styles of the Spring/Summer 2025 advertising campaign are available in all Liu Jo boutiques and through selected retailers as well as brand’s website.

May 2025