Lacoste Introduces The New Icon
Lacoste presents New Icon, the unisex sunglasses inspired by the first fashion show organized by the brand’s Creative Director Pelagia Kolotouros on the legendary center court of Roland-Garros. Launched in the Spring/Summer 2025 advertising campaign, the model pays tribute to Lacoste’s founder and its unique heritage. The model reinterprets the brand’s signature elements and combines them with a bold and fashion-forward spirit. Crafted from premium acetate, these unisex sunglasses L6056S feature a striking, oversized modified rectangular front. Its thick, transparent temples feature two of Lacoste’s signature elements – the elongated logo and the iconic crocodile emblem – in the form of side-by-side metal pieces to emphasize the uniqueness of the frame. A special metal inner wire, decorated with a striped pattern, sits inside the temples. Presented in the Spring/Summer 2025 advertising campaign in light green and light peach, the model is also available in five transparent colorways, including light grey, light brown and light yellow.
February 2025
