One of Türkiye’s leading optical distributors, Merve Optik, organized remarkable nationwide promotional events for Guess, one of the world’s most influential fashion brands. The events took place at special Guess stands set up in two different shopping malls in İzmir as well as in Konya, Kayseri, Adana, and Ankara. Visitors had the opportunity to explore Guess’s latest eyewear collection up close while also experiencing the brand’s fashion vision and bold designs in the eyewear segment. Throughout the Guess Promotion Days, there was significant interest in the stand areas. The brand not only showcased its products but also directed visitors to partnered retailers, ensuring strong engagement at the points of sale. This strategy both increased Guess’s brand awareness and contributed significantly to store traffic. Carefully organized by Merve Optik, the events captivated visitors and effectively highlighted the company’s strong vision of bringing together fashion and eyewear. During the events, Guess stands offered fashion enthusiasts not only a product experience but also the opportunity to get acquainted with the Dna and vision of the globally renowned brand. Featuring specially designed visuals, refined details that reflect Guess’s brand identity, and an eye-catching communication style, the events received top marks from visitors across all five cities. Speaking about the Guess Promotion Days, which attracted great attention throughout Türkiye, Merve Optik representatives said, “We are delighted to bring a global brand like Guess together with consumers in different cities across Türkiye. Our goal was not only to introduce products but also to convey our vision that bridges fashion and eyewear to consumers. The strong interest and positive feedback we received show that we are on the right track.” With these nationwide Guess Promotion Days, Merve Optik not only showcased the collections but also supported sales processes through close collaboration with retailers. The events successfully reflected Guess’s approach that blends style and functionality while reinforcing the brand’s powerful positioning. Merve Optik aims to consistently meet customer expectations at the highest level. To this end, Merve Optik brings internationally renowned and versatile fashion and sports brands to Turkey. Merve Optik’s brand portfolio reveals the importance of quality and innovation in the world of eyewear. Serving with a wide range of products for anyone looking for a combination of visual aesthetics and high performance, Merve Optik offers numerous options that appeal to different styles and needs.

October 2025