Gucci has collaborated with renowned photographer Tyler Mitchell to unveil its Spring/Summer 2025 eyewear collection. Captured against sunlit and dynamic backdrops, the campaign reflects the essence of freedom, friendship, and individuality through Mitchell’s lens. At the heart of the campaign is Gucci Eyewear’s Global Brand Ambassador, Chinese actress Ni Ni, who embodies the brand’s signature elegance and sophistication while striking a perfect balance between Gucci’s rich heritage and its modern vision. The collection highlights round sunglasses and cat-eye frames adorned with the golden Double G logo, while men’s styles stand out with square acetate designs featuring a flat browline and bold temples. These models are further enhanced by a metal plaque engraved with the Web motif and the Gucci logo. The collection is shaped by wide temple details, the Interlocking G emblem, flat-top constructions, and metal accents, adding a refined touch. Additionally, almond-shaped metal frames and GG Monogram patterns elevate the collection’s aesthetic appeal. Emphasizing its commitment to sustainability, Gucci introduces oval sunglasses crafted from ReAce, a material made entirely from 100% recycled pre-consumer acetate waste, embracing an eco-conscious approach.

April 2025