
THREE LONDON BRANDS
BRITISH ELEGANCE
We take a closer look at the London-based eyewear brands that have gained global fame for their understated and timeless luxury designs, as well as their dedication to excellence.
The history of British opticians goes back centuries, but glasses as a fashion in England started to take by storm in the second half of the 20th century. British brands emerge as global brands with multiple aspects. Sold all over the world, these brands not only export British fashion internationally but also offer a uniquely British flair to fashion-conscious customers from the United States to Japan. But to put it more directly, British eyeglasses are the product of technology and techniques sourced far beyond their shores. Top brands proudly combine local knowledge and craftsmanship of Italian, French, German and Japanese optical traditions with their own local English expertise and unique designs.
Moreover, world-famous names do not only use British eyewear brands, but also build their images on these brands. For example, it is impossible to imagine Elton John without one of the more than three hundred Cutler & Gross frames in his collection. Similarly, British brands feature heavily on the red carpet, movie sets and music videos. You ask why? Because British eyewear and British eyewear brands represent a privileged stance and style. Whether it’s Ted Baker’s unique bespoke frames, Kirk & Kirk’s bold and colorful designs, or Hackett London’s classic British style, the best British eyewear brands not only help us see better, but they are also the way their wearers express themselves. they become. Now let’s take a closer look at three of the British eyewear brands based in London.


COMFORT, STYLE, AND FUNCTION
COME TOGETHER IN TOM DAVIES
Focusing on personalization, customer service and bespoke designs, Tom Davies offers discerning clients the perfect fit, style, and technical excellence they crave. Davies founded his brand in 2002 with the principle that our faces are not standard, and therefore our glasses should not be. This attitude has shaped the evolution of the eyewear brand and has made it the UK’s go-to brand for top quality bespoke eyewear. Tom Davies collections consist of frames and glass custom-made in their factory in London to provide an ideal experience for every customer. When it comes to eyewear, Tom Davies is driven by the notion that good design can make a big difference in comfort, style, and function, which is why every frame is made individually to fit the wearer’s nose, head shape and ears. This dedication to excellence is crafted with love for timeless yet striking designs that include the highest quality titanium, acetate, silver, gold, and natural horn, as well as several custom-made materials. These designs have captured the attention of celebrities, fashionistas and film directors, and Tom Davies has appeared in blockbusters such as Matrix Resurrections and Cruella, as well as gaining a loyal international following.
WILLIAM MORRIS
IS COMMITTED AND BRAVE
When it comes to British eyewear brands, William Morris London is one of the brands that cannot be ignored. Founded by Robert Morris in 1996 as an essentially British brand, William Morris London develops striking eyewear collections with a creative, colorful and essentially British feel inspired by the streets of London. In addition, William Morris not only manufactures its frames from the highest quality materials, but also uses new generation bio acetates and German-engineered spring hinges in its new collections. As might be expected, William Morris’ bold style, philosophy, and dedication to quality soon won the favor of fashionistas globally. As the brand has grown, so has its selection and range of bold and modern styles. Today, William Morris London expands its collections as a brand that operates and distributes in more than fifty countries and promotes British design and fashion internationally.

UNDERSTATED LUXURY WITH HACKETT LONDON
Although its focus is much broader than creating eyeglasses collections, Hackett London is making a name for itself as a high-end bespoke eyewear brand. The world-renowned lifestyle brand focuses on classic high-end British style in its eyeglasses, as in its other products. This means a wide range of retro-inspired yet timeless designs that can be used comfortably in board meetings as well as on the golf course. While many British eyewear brands have turned to the value of artistic self-expression, Hackett London offers its wearers a different kind of expression and stance. Their understated, luxury-focused designs aim to evoke a sense of exclusivity that is completely independent of today’s fashion trends. This approach of the British brand and the uncompromising quality of its products make them the eyewear brand of choice for high-end customers both in the UK and around the world. As one of the brands that best reflects the British design line and elegance, it continues to win the admiration of fashion lovers.
Source: Favrspecs
January 2023