So far, many cosmopolitan cities such as Tokyo and London have inspired Nirvan Javan’s highly acclaimed collections. As an optician and eyewear designer, Nirvan Javan has carved a niche for himself in the world of optics, but as a modern-day traveler, he travels to countless destinations around the world to explore cultures and cities. Through these travels, the designer learns to look at the world, cultures, art and artists from different perspectives, feeding his collections with all his experiences. Nirvan Javan’s design language is all about luxury materials. For instance, for many years the brand used only the highest quality acetate, which is hand-processed in Japan. Finding the quality level of the material exceptional, Nirvan Javan did not consider switching to different materials for a long time. However, in 2020, Nirvan Javan presented his Tokyo collection of frames using high quality titanium for the first time. Although the choice of titanium was a technological innovation, Nirvan Javan’s designs were as pure and classically inspired as ever, with new interpretations of double bridge structures and classic aviator forms. With the Tokyo collection, Nirvan Javan rapidly increased his brand recognition in the optical world and became known as a passionate designer who could envision the future of eyewear.

Started 2023 with a New Monogram
In the first months of 2023, Nirvan Javan created a brand new monogram for his brand, meaning a motif that blends fonts and patterns. The Iranian-born Swiss designer first used his new monogram in the Marrakech collection, which he presented in the winter season. The new monogram, which he placed as a pattern on the temples of the frames in the Marrakech collection, was highly appreciated in the optical design world. This new monogram, which is one of the products of Nirvan Javan’s endless design journey, inspired by the great metropolises of the world and presenting eyewear collections with a relentless evolution and passionate creativity, also includes N.J., the initials of the brand. These two letters, which melt into each other and become a single whole in the monogram, ideally represent the brand’s pure design philosophy. The new pattern with classic elements sums up the embodiment of the modern world. The monogram symbolizing Nirvan Javan’s new brand identity adds new details and historical texture to the frames in the Marrakech collection. Inspired by the colorful bazaars and oriental architecture of Marrakech, one of the most culturally vibrant metropolises of the North African, Nirvan Javan only included optical frames in the Marrakech collection.

Bold and Unique
Focusing on women, Caroline Abram eyewear collections stand out for their creativity and unique color combinations that provide boldness and freshness. Caroline’s collections offer women the opportunity to express their personality. Her frames are meticulously designed for all women who want to feel beautiful, attractive or just being themselves. The iconic and indispensable fashion of the sixties inspires Caroline Abram’s creations; bold frames such as butterfly curves, panthos, oversized or cat-eyes do not escape the attention of eyewear lovers and optical fashion circles. Reflecting the beauty of a deep and cat-like mesmerizing gaze and expressing a sublime femininity, retro-glamorous optical glasses and sunglasses embody the spirit of the brand’s collections. Caroline Abram, which reintroduced the folding glasses to fashion and utilizes numerous elements such as chains and ribbons in its collections, never compromises on high quality, optimum comfort and functionality. The brand, which prefers an almost infinite palette of ultra-trendy colors to accompany all looks of fashionistas and stylish women in its collections, proves that optics and sunglasses become dazzling not only thanks to their structure, curved details or forms, but also thanks to the richness of color.

World-famous names in Vogue Eyewear’s advertising campaigns add more glamor to the brand’s style. New trends introduced by this leading brand create ripples under the hashtag #ShowYourVogue. In this context, it was no surprise that the collaboration collection, in which supermodel Gigi Hadid took part in the design process, made a big impact. Known for her elegant demeanor, Gigi Hadid has mastered the art of stealing hearts with her impeccable sense of style every time she appears in public, making her the ideal partner for Vogue Eyewear. For Vogue Eyewear, Gigi Hadid designed a collection of 90s-inspired cat-eye shapes with a modern twist and a high-impact character. This stunning collection has become a must-have for today’s woman who loves to make a style statement with bold designs and great colors. The retro-chic styles in the Vogue Eyewear x Gigi Hadid collection symbolized the spirit of the free-spirited woman who loves to live life on her own terms. From sunglasses to optical frames, all the variety in this collection was eye-catching. The collection also included models that added a vintage touch for those who like to sport the bogo-glam look without going overboard.

Block-busting Collaboration: Miga Studio x Hoet
Miga Studio and Hoet Design Studio, based in Treviso, Italy, presented their collaborative capsule collection at Silmo Paris, one of the world’s largest optical fairs, held in France from September 23 to 26, 2022. With this collaborative capsule collection, Hoet once again proved its technical mastery as a studio that designs for companies looking to create a custom eyewear line to enhance their brand or identity. With similar tastes, including modern architecture, the two brands have created a dazzling collection of bold, playful and particularly versatile frames. The designs in the collection combine elegant Mazzucchelli HD acetate materials and 3D printed titanium with balance and absolute technical precision. This avant-garde combination creates a new aesthetic effect that intensifies the architectural spirit that is in the DNA of both brands. Each frame in the Miga Studio x Hoet collection is characterized by a dramatic titanium brow line design with diagonal cutouts. The same sense of power and drama is traced in the details, from the end pieces to the choice of core wire. This collaborative project was born at the 2019 Silmo Paris, when Alessandro Fedalto, Co-Founder of Miga Studio, and the Hoet design team met for the first time. Miga Studio had caught Hoet’s attention with its use of titanium and manipulation techniques advocated for glasses with innovative details. The Miga Studio x Hoet capsule launched with three optical frames and three sunglasses equipped with polarized Zeiss lenses, ranging from round or square to bold and angular silhouettes.

BOLD DESIGNS WITH ROBERT LA ROCHE

Austrian Robert La Roche was founded in 1973 in an era of bright colors and bold designs and the brand continues to dazzle. The Vienna-based brand’s eyewear has been worn on red carpets by world-renowned names such as Yoko Ono, Meryl Streep and Arnold Schwarzenegger. Robert La Roche, one of the international trendsetting brands, was relaunched after a break between 1999 and 2014 to bring its bold designs into the 21st century. With this return, the Austrian brand started to present its eye-catching collections one after another, much to the delight of its fans.

All Robert La Roche frames are handcrafted by artisans in Italy and Japan using the finest materials on the market, promising a lifetime of quality. However, what makes Robert La Roche truly special is the stunning choice of shapes and styles. From bold designs to unusual shapes, many of its frames are collections in their own right. Robert La Roche is a well-established brand, founded in the early 70s, so its unique eyewear collections are an ideal alternative to a market flooded with simple vintage reproduction frames, combining its unique historical design values with art and modern technology.

UNBREAKABLE EYEWEAR WITH GLORYFY

Christoph Egger, Founder of Gloryfy, launched the brand to create indestructible and unbreakable eyewear after a colleague injured his eyes during a sports accident. Since its inception, Gloryfy’s first indestructible design, performance eyewear, has evolved and expanded to a wider market with a wide variety of aesthetically diverse concepts. Today, Austrian Gloryfy is a globally recognized brand when it comes to unbreakable eyewear. Collaborations with artists and athletes, whom the brand’s founder calls “Gloryfy Heroes”, have also contributed greatly to the brand’s rapid rise to a successful position in the industry. The brand’s first sunglass models were developed with artists such as Rich:Art, Dust and Lilo Krebernik, while the ski goggle designs were developed with snowboarding legend Michi Albin in 2010. Manufactured locally in Austria, Gloryfy’s indestructible and unbreakable goggles are characterized by ultra-flexible frames and lenses, as well as being ultra-strong and lightweight thanks to the materials and craftsmanship used. Bendable, Gloryfy designs will not break even if you sit on them. Thanks to the patented proprietary material NBFX, they return to their original shape even in the most destructive conditions. As part of its sustainability initiative, the Austrian brand offers a lifetime guarantee on its products and uses eighty-three percent recyclable materials in the manufacturing process.

SILHOUETTE IS ALWAYS LIGHT AND ELEGANT

With more than fifty years in the business, Silhouette deserves its first place among the country’s top brands, as it has placed Austria at the forefront of the world of eyewear design, where quality, functionality, lightness, durability and elegance are essentials. Since its foundation in 1964, the brand’s forward-thinking approaches have consistently pushed the eyewear industry forward. Silhouette has raised the bar with technical innovation, unique materials and bold new designs. Their unrivaled mastery of titanium, proprietary frame material SPX, and consistent creation of robust, ultra-lightweight frames, including the world’s lightest eyewear, are a gift to the optical world. Despite being a well-established and globally recognized brand whose products are sold in over a hundred countries, Silhouette has not lost its humble identity, in some ways still being a local Austrian business. Founded by Anneliese and Arnold Schmied, the brand is now a family business with the third generation at the helm. True to its roots and innovative vision, all of the brand’s frames are sustainably produced in Austria and the Czech Republic, with a focus on carbon-neutral production and environmental responsibility. While the brand has offices around the world, production is locally based and the vast majority of employees work directly at the brand’s headquarters in Linz.

ANDY WOLF IS BOLD AND UNCOMPROMISING

Andy Wolf was founded in 2006 by Andreas Pirkheim and Wolfgang Scheucher to blend innovative, contemporary designs with traditional, local craftsmanship. Calling its designs as jewelry, Andy Wolf earns a prominent place in the list of the best Austrian eyewear brands with its bold, uncompromising and meticulously crafted models. The entire Andy Wolf creative team passionately designs and builds a model until it is perfect in fit, material and style. All Andy Wolf frames are handcrafted locally in Austria and the French Jura region, using natural and recycled materials wherever possible.

NEUBAU IS PURELY ORGANIC

Neubau Eyewear is a brand that embraces innovation and technology alongside traditional craftsmanship, sustainability and social responsibility. Their designs are unique but still classic and timeless while employing cutting-edge technologies and materials. Despite only being in business since 2016, a company with a sensitive approach to design has already collected a number of major awards, including the German Design Award, Red Dot Award, Green Good Design Award, and the IF Award for Product Design, Sustainability, and Brand Philosophy. Neubau is at the forefront of the best Austrian brands, constantly pushing the boundaries with new, innovative technologies, sustainable materials and unique frame designs.

COMFORT, STYLE, AND FUNCTION
COME TOGETHER IN TOM DAVIES

Focusing on personalization, customer service and bespoke designs, Tom Davies offers discerning clients the perfect fit, style, and technical excellence they crave. Davies founded his brand in 2002 with the principle that our faces are not standard, and therefore our glasses should not be. This attitude has shaped the evolution of the eyewear brand and has made it the UK’s go-to brand for top quality bespoke eyewear. Tom Davies collections consist of frames and glass custom-made in their factory in London to provide an ideal experience for every customer. When it comes to eyewear, Tom Davies is driven by the notion that good design can make a big difference in comfort, style, and function, which is why every frame is made individually to fit the wearer’s nose, head shape and ears. This dedication to excellence is crafted with love for timeless yet striking designs that include the highest quality titanium, acetate, silver, gold, and natural horn, as well as several custom-made materials. These designs have captured the attention of celebrities, fashionistas and film directors, and Tom Davies has appeared in blockbusters such as Matrix Resurrections and Cruella, as well as gaining a loyal international following.

WILLIAM MORRIS
IS COMMITTED AND BRAVE

When it comes to British eyewear brands, William Morris London is one of the brands that cannot be ignored. Founded by Robert Morris in 1996 as an essentially British brand, William Morris London develops striking eyewear collections with a creative, colorful and essentially British feel inspired by the streets of London. In addition, William Morris not only manufactures its frames from the highest quality materials, but also uses new generation bio acetates and German-engineered spring hinges in its new collections. As might be expected, William Morris’ bold style, philosophy, and dedication to quality soon won the favor of fashionistas globally. As the brand has grown, so has its selection and range of bold and modern styles. Today, William Morris London expands its collections as a brand that operates and distributes in more than fifty countries and promotes British design and fashion internationally.

Origins of the brand name…
Looking for the inspiration behind the Metropolitan name, prepare to go all the way back to the year 1927. That’s when German director Fritz Lang premiered the cinematic masterpiece ‘Metropolitan’ as a groundbreaking and visionary masterpiece. Set in the futuristic city called Metropolis, with obvious overtones of New York City, the movie has become a timeless classic as one of the first milestones of science-fiction storytelling. And timeless style and storytelling perfectly fit with Metropolitan Eyewear’s fundamental vision and Dna.

Sources of inspiration
Metropolitan Eyewear is marked by vibrant designs that underline the wearer’s individuality and natural charms. The secret to making each design unique and fresh lies in taking its inspirations beyond the world of eyewear. In 2019, the brand presented a collection dedicated to the 100th anniversary of the Bauhaus art movement. The collection offered a powerful mix of materials and eyewear shapes. Highlights included a frame modeled after one of the most iconic furniture designs of all time; the Wassily Chair by Marcel Breuer. As a result, the retro-futuristic and streamlined models in the Special Edition Inspired by Bauhaus became instant classics in their own right.

Choises of advanced materials
From its very first years, Metropolitan managed to dazzle consumers by skillfully using metal as the main material for its frames. Especially thin and lightweight stainless steel that emphasized classic, but on-trend frame designs with an oversized look. Over the years, Metropolitan expanded into acetate frames and other material compounds. Regardless of the material, the finish is always premium and unique. As in the case of applying special coloring methods, taking advantage of the brand’s unique manufacturing expertise.  Standouts include 1950s-inspired colorways like pure ice blue, understated rose to classic black. In terms of shapes, Metropolitan favors a wide range, including classic round, square, oversized cat’s eye and aviator forms.