Masculine Minimalism

Its approach to minimalism, its awareness of style and quality, its choice of materials and colors make Germany-based Masao, one of the new trend brands.

Germany-based independent brand Masao Eyewear stands for minimalism, craftsmanship and authenticity. The brand’s collections are deliberately kept in the background, while the focus is on quality and style. The brand’s name gives the best clue about itself. Masao, which means “The Honorable Man” in Japanese, ideally reflects the honest attitude of its founder Ralf Kmoch and the brand itself. Honesty in this case means a masculine, modern touch, free of artificial elements, which is increasingly appealing to women. Masao combines materials such as titanium, stainless steel and acetate in designs that use modern, urban and retro shapes. The materials and techniques used ensure that the eyewear is not only tasteful and stylistically diverse, but also durable and suitable for everyday use. Masao does not aim to force the wearer into fashion experiments, but to emphasize their individual character traits.

Masao’s Sense of Style

Masao Eyewear’s creative process combines aesthetics and functionality with the technical precision of Germany. The brand’s collections aim to create timeless, enduring designs that defy time, rather than an instantaneous reaction to fashion. In this context, a design language that reflects the style of the users and remains valid in every season is preferred. Masao’s materials such as titanium, stainless steel and acetate are carefully processed in accordance with the brand’s quality standards, and every detail is carefully considered to meet users’ expectations. The brand’s Creative Director Richard Rembs draws inspiration from a variety of sources including music, automotive design, architecture and photography. These influences are reflected in his designs, which are characterized by attention to detail and Bauhaus principles. With over 40 years of experience in product design, Richard Rembs develops a deep understanding of the market and style that is evident in every Masao design. Masao Eyewear offers the wearer a very special experience by balancing versatile aesthetics and practical values. This approach allows the brand to maintain a sense of style that is in tune with the spirit of the times, yet remains unique in its own way. Masao designs shapes that reinforce your individual character but are not overpowering. The brand respects the spirit of the times, while still keeping the wearer in absolute focus. Embodying true values such as fairness, cosmopolitanism and respect, Masao Eyewear respects the individual while remaining style conscious.

The New Trend: Masao Eyewear

Whether it’s the finest titanium or stainless steel, or even transparencies with a wide range of color nuances, Masao defines its products by high quality and excellent craftsmanship. In this way, Masao demonstrates the true art of making the everyday special. The materials used in Masao Eyewear not only ensure durability, but also reflect the brand’s commitment to sustainability. The color tones used in the brand’s collections are mostly calm and subtle, yet exude a sophisticated elegance. In addition to cool metal colors such as blue, black, gun metal and green, the transparencies collections also feature textured havana, classic matte or glossy black. These colors symbolize Masao’s aim to combine classic aesthetics with modern touches. Masao Eyewear’s collections are characterized by high quality materials and excellent craftsmanship. The finest titanium, stainless steel and a wide range of acetates from timeless textured Havana shades to transparent colors define the products. Each piece exemplifies the art of making the everyday special and the impossible possible. Masao’s fits are the result of numerous daily tests and valuable feedback from users.

The variety of shapes and openness to new materials are key elements that characterize the collection. Masao offers products that combine durability, character and a contemporary, wearable timelessness to create long-term value and benefit. Masao Eyewear’s collections are refreshed twice a year, with approximately 100 stock-keeping units offering new themes and fresh designs. The brand’s sustainable and innovative design approach supports the goal of creating a lasting style without being dependent on seasonal trends. Updating the collection aims to tell a new story each time and enrich the aesthetic experience of its users. This constant evolution shows that it’s all about high quality products, without agitation, without a dominant name, making Masao one of the new trend brands.

Source: Spectr

December 2024

MYKITA

Pure, Light&Chic

With its new campaign, Mykita captures the essence of lightness, modern structures, balanced silhouettes and refined color compositions that define eyewear designs.

Founded in Berlin, Germany in 2003, Mykita is known for its innovative and independent eyewear design. Mykita combines its independent spirit with its unique design language to offer eyewear collections that appeal to consumers of all ages. Behind Mykita’s success in eyewear design are production processes that combine advanced technology with handcraftsmanship. In particular, Mykita’s first collection, Mykita No1, attracted attention with its flexible and lightweight frames made of stainless steel without the need for screw connections. This collection was one of the first strong indicators of the brand’s engineering know-how and design talent. Mykita has also developed Mylon, a material known not only for its steel but also for its lightness and durability. Mylon is an extremely light, flexible and durable material produced using laser sintering technology. Thanks to this innovative material, Mykita has been able to produce a wide range of modern and functional eyewear, from sports eyewear to fashion-oriented collections.

Design and Production Approach

Mykita’s collections offer products that combine functional minimalism with the needs of the fashion world. In this context, both the brand’s optical and sunglasses collections are characterized by clean lines and lightweight construction. Mykita’s sunglasses not only offer elegance, but also take care of the wearer’s eye health with superior UV protection and high quality lenses. In particular, polarized lens technology protects against reflections and provides clear vision. In addition, Mykita occasionally collaborates with world-renowned fashion designers and brands to produce exclusive collections. The collaboration with Maison Margiela has attracted great attention in the fashion world with its unusual forms and experimental designs. Again in the Fall/Winter 2024 period, the models, which are the product of the collaboration with another Berlin-based brand 032c, have also received great acclaim. Combining technology and design, Mykita also stands out as an environmentally conscious brand. Recyclable and sustainable materials used in the production of eyewear are among the priorities of the brand. The production facilities in Berlin are equipped with modern energy-saving techniques and operate with minimal impact on the environment. Mykita crowned its commitment to sustainability and responsible production processes with the first Responsible Company award in 2023 at the Silmo d’Or, one of the most prestigious awards in the optical world.

Pure Lightness Dazzles

Mykita presents its newest campaign, Pure Lightness. In the new campaign, unusual perspectives, distinctive compositions and a defined presence of light contribute to a strong mood and a unique atmosphere that expresses the pure yet radical aesthetic of Mykita’s visual identity. In a combination of close-up and distance images, Photographer Artist Ben Beagent captures the essence of the lightness, modern structures, balanced silhouettes and refined color compositions that define the eyewear designs. The Stockholm archipelago, with its sharp, clear light and raw landscape, provides an authentic and natural setting that reinforces the preference for pure, understated elegance and minimalist aesthetics. Mykita has pioneered many patents in eyewear, always emphasizing lightness, comfort and precise fit. The Germany-based brand’s patented design solutions, such as its iconic spiral hinge, serve as styling elements that distinguish its products from the rest, signaling the pure yet radical aesthetic that defines the brand.

Pure and understated, bold and confident designs await users in the new Mykita collection. As the core aesthetic of Mykita Acetate is based on the visible interplay of high-tech functional elements and tactile acetate material, the responsibly designed new collection is made entirely from Acetate Renew and equipped with Mykita’s patented Endura hinge to preserve the exclusive fit and longevity of these reinvented classics of eyewear design. Mykita’s new collection features versatile eyewear designs that allow each individual to find their own expression and still feel unique to the brand.

November 2024

DAVIDOFF EYEWEAR

Natural Elegance

Davidoff Eyewear’s new collection is inspired by Italian craftsmanship and style, offering the perfect elegance for the modern man.

Zino Davidoff was a Swiss entrepreneur known for the luxury lifestyle products he founded in the 1980s. A native of Ukraine, Davidoff traveled the world and was inspired by different cultures and believed that luxury is not only a status symbol, but also a way to enjoy the finer things in life. The joy of life, which he calls “Zest of Life”, is at the heart of the brand’s philosophy. This philosophy distinguishes the Davidoff brand from an ordinary luxury brand, allowing its users to experience quality in every moment of life. In September 2021, a licensing agreement was signed between MPG (Michael Pachleitner Group), based in Graz, Austria, and Zino Davidoff Group, with the two companies aiming to offer sophisticated and high-quality eyewear collections designed for the “Man of the World” under the Davidoff Eyewear label. MPG’s collaboration with Davidoff Eyewear once again demonstrates the brand’s strength in the international optical industry. Signed in 2021, this license agreement is an important step in support of MPG’s vision and growth strategy in the global arena. Already working with a number of premium brands, MPG has further expanded its portfolio with Davidoff Eyewear.

The First Collection Made a Mark

As of April 2023, Davidoff Eyewear launched its first eyewear collection that combines elegance and craftsmanship. After a year and a half of design and production, this exclusive collection has created a sensation in the optical world. MPG’s innovative and customer-oriented approach played a key role in the development of the Davidoff Eyewear collection. The company brought its expertise in modern eyewear design, superior craftsmanship and quality materials to this collection. As a result, Davidoff Eyewear has become not only a fashion statement, but also a symbol of excellent craftsmanship and innovative design. Italy’s rich artisanal heritage is at the forefront of this first Davidoff Eyewear collection. The high-quality materials carefully selected for the collection guarantee not only the elegance of the eyewear, but also its durability and wearing comfort. Every detail has been meticulously designed to offer comfort and elegance for both everyday wear and special occasions.

The design philosophy of the first collection focuses on achieving a perfect harmony of functionality and aesthetics. The iconic design lines combine the brand’s deep-rooted heritage with the expectations of the modern world. Especially the sunglasses evoke the Italian lifestyle “La dolce vita”, symbolizing elegance and a life full of joy. The most striking model in Davidoff Eyewear’s first eyewear collection was “Zino”, named after the brand’s founder Zino Davidoff. This model is at the center of the collection, offering both aesthetics and functionality at the same time. Zino Davidoff’s vision was to combine aesthetics and functionality to offer its wearers not only a stylish accessory, but also an experience that would enhance their quality of life. This eyewear model embodies this philosophy in its design and comfort. The Zino model inspires the rest of the collection, reflecting the brand’s heritage and sense of luxury in all models.

Davidoff’s Newest is Out

MPG presents its new men’s eyewear collection that blends elegance and modernity with its luxury brand Davidoff Eyewear. Designed for men who appreciate the fine details of life and appreciate perfection, this collection shows a strong character with timeless models. This season’s collection pays homage to the lightness, taste and style of the Italian lifestyle. Each frame reflects the elegance of Italian craftsmanship, bringing the spirit of dolce vita to eyewear fashion. Davidoff Eyewear’s new collection takes eyewear lovers to the picturesque coastal town of Trieste, Italy. Among the majestic palaces and charming cafes of the old city full of history, these frames stand out with their natural elegance. Italy’s culture-filled lifestyle and fashion sense inspire every model of Davidoff Eyewear. The breezes of the Adriatic Sea and the warmth of sunny days further emphasize the elegance of the new collection.

Icon Concept: Special Design Clips

Davidoff Eyewear’s new collection combines classic shapes with lightweight materials and refined detailing to create a seductive take on natural elegance. Each frame is the ideal choice for the modern man, with both superior design and long-lasting quality. The brand maintains its unique style, adding a distinctive character to each model. Thanks to the specially designed clips, the optical frames can be transformed into sunglasses in the blink of an eye. For this reason, Icon Concept is one of the most striking elements in the collection.

Source: Acuite

October 2024

2025 EYEWEAR TRENDS

Renewed Options

We take a close look at the eyewear trends of 2025 for all users who focus on fashion statement designs that capture the spirit of the time in their search for eyewear.

Eyewear trends, which play an important role in changing or strengthening your style identity, are undergoing remarkable changes with the optical industry evolving and evolving more and more each year. Many brands are already making great strides in this area, using recycled materials and sustainable manufacturing processes to reduce their environmental impact. Or integrating exciting cutting-edge innovations into eyewear production. For instance, some companies are already working on glasses with built-in cameras and augmented reality technology that could revolutionize the way we see the world. While the future is difficult to predict, as fashion becomes increasingly individualized and people look for more personal ways to express themselves, eyewear trends will continue to evolve in light of all the innovations in the optical industry. For this reason, we take a look at the highlights of the 2025 eyewear trends that we anticipate to await eyewear enthusiasts in the near future.

Slim and Minimal Eyewear

With the new year, the sunglasses trends of the 90s are making a strong comeback. Worn by celebrities and fashionistas such as Lisa Bonet, Kate Moss, Selena Gomez, Brad Pitt, David Beckham and Kendall Jenner, thin and minimal eyewear styles that barely cover the eyes are back on trend. Thin and minimal eyewear will meet eyewear lovers in 2025 in neutral tones such as classic black with thick recycled materials for a timeless effect. This trend will accompany you both on special occasions and in your daily elegance with its versatility. We will also see thin and minimalist glasses with metal frames in 2025 optical models. Get ready for elegant and cool looks.

Colored Frames

Colored frames have been a popular sunglasses trend in the fashion world for the past few years, but the look is finally starting to take over prescription glasses by 2025. Thick frames or thin frames, both in bright colors, will be trending in the new year. For fashion lovers who prefer neutral colored clothes, colorful and bright frames are preparing to be an ideal alternative. You will be able to start choosing these fun frames with the 2025 Spring/Summer season to add color to your neutral look. Especially for red lovers, we can give the good news that the most popular color of 2025 colored frames is red.

Transparent Frames

We started to see the long-awaited return of transparent alternatives in 2024 and we can safely say that this trend will continue strongly with the new year. It’s important to note that transparent frames offer a clean and modern look that blends seamlessly with any outfit. Their versatile aesthetic allows you to easily transition from work to your personal life without having to change your glasses. Get ready to see transparent eyewear models that display a sophisticated yet understated elegance in the 2025 collections.

Eco-friendly Frames

As the world has become increasingly environmentally conscious, the world of luxury fashion has quickly adapted to keep pace with the demands of the discerning modern customer, and sustainable material choices have become central to design and production. That’s why in 2025 we’ll often see high-end brands moving further away from the materials of the past and creating eyewear made from recycled plastic, bamboo, wood or biodegradable acetate. Sustainable eyewear not only helps brands reduce their own environmental impact, but also reduces the environmental impact of eyewear lovers themselves. The unique textures and aesthetics of eco-friendly frames also pave the way for stylistically sophisticated designs.

Tech-integrated Eyewear

In recent years, eyewear has not only become more stylish, but also more functional, adapting to the times we live in. The integration of the latest technology innovations into eyewear design and production is on the rise. Smart glasses started making waves in 2024 and are equipped with cutting-edge features such as augmented reality, camera, fitness tracking and audio capabilities to offer a completely futuristic user experience. Optical industry professionals are confident that the growing interest in technology-integrated eyewear will become more prevalent in the coming years, including in 2025. So those who opt for smart glasses now or in 2025 can feel ahead of the game.

September 2024

J.F. REY x HIDEO KOJIMA

Eyewear and Game Universe

The J.F. Rey x Hideo Kojima collaboration collection presents Iconics, Carbon Inside and Polarized series, consisting of 7 unique models for optical glasses, sunglasses and glasses that suitable for gaming.

J.F. Rey, founded in France in the nineties by designer Jean François Rey and known for its eyewear that combines stylistic boldness and the pursuit of innovation, has collaborated again with Japanese video game creator Hideo Kojima to present their new collection, J.F. Rey x Hideo Kojima. J.F. Rey and Hideo Kojima are known in their respective fields for their independent spirit and unique creative approach, forming a long-standing creative partnership that reflects their mutual admiration and shared vision of innovation and excellence. In this new collection, they combine their talent and expertise to interpret an avant-garde aesthetic vision with neo-retro influences. With its innovative design and timeless elegance, this collection transcends the boundaries between video games and fashion. This new collection is designed and meticulously handmade by the J.F. Rey design studio under the artistic direction of Hideo Kojima.

Consists of Three Ranges

The J.F. Rey x Hideo Kojima collection includes the Iconics, Carbon Inside and Polarized ranges, consisting of 7 unique models: optical glasses, sunglasses and gaming glasses. These creations combine the futuristic and technological world of Hideo Kojima with the elegance and craftsmanship of J.F. Rey. J.F. Rey x Hideo Kojima reflects the perfectionism for which Hideo Kojima is known, his love of technology and attention to detail that is omnipresent in his work. These unique creations feature Hideo Kojima’s iconic design. They embody the distinctive style and innovation that characterizes the designer, seamlessly combining aesthetics, high-quality materials and ergonomic comfort.

Iconics Range

The Iconics range of the J.F. Rey x Hideo Kojima collection consists of three models, HKxJF04, HKxJF05 and HKxJF10. The design of the optical frames HKxJF04 and HKxJF05 combines sophisticated acetate colors with exceptional titanium and stainless steel components. Elegant and technological, Hideo Kojima’s signature combination of acetate and laser-cut metal creates subtle lighting effects on the front. Designed for fans of the Japanese creator, this special detail is complemented by a Kojima Productions-designed metal insert at the ends. Each temple comes with a quilted titanium Flex designed to naturally adapt to the wearer’s face. The style of the models is based on a simple and contemporary color palette, enhanced by matte, glossy or satin finishes that highlight their sophisticated character. All frames are equipped with 3-IN-1 protective lenses, except HKxJF04 9800 and HKxJF05 0808, which are designed with lenses suitable for gaming. The HKxJF10 stands out for its innovative construction in stainless steel and acetate enriched with the symbolic codes of Hideo Kojima’s universe. In continuation of previous collaborations, the design of the temples is inspired by the Ludens Mask, a collectible from the latest collection. The model debuts with three nylor frames adapted for optical use, sunglasses and gaming. These customized options appeal to all style, technology and video games enthusiasts.

Carbon Inside Range

The Carbon Inside range of the collaboration collection consists of two optical models, HKxJF06 and HKxJF07. These two models are characterized by their unique features. Innovative designs that combine the best aesthetics with high quality materials dazzle in J.F. Rey construction in acetate and carbon fiber. Thanks to the exclusive multi-material technology of J.F. Rey’s Carbon Core collection, the frames offer the best in style, lightness and resistance. These frames combine the elegant and sophisticated aesthetics of carbon with functional excellence. Their grips are equipped with a chromed Flex for added strength and optimal comfort. Hideo Kojima’s artistic universe enhances the design with the Kojima Productions signature on the temples and sophisticated prints such as matte black, blue/black camouflage pattern, marble or granite-effect acetate, perfectly matching the finely textured images of carbon.

Polarized Range

The Polarized line reinterprets the now iconic sun clip frames from the J.F. Rey x Hideo Kojima collections. It consists of two optical models, HKxJF08 and HKxJF09, in acetate distinguished by a Flip-Up aluminum sun clip, available in black or gray depending on the model. The clip is specially designed to fit the frames perfectly and reshape their appearance, making it an original, modern and easy-to-wear accessory. Fully removable and articulated, the clip is equipped with polarized lenses for the most intense glare conditions. The original style of the frames blends retro elements with contemporary design, using stylistic references from Hideo Kojima’s characteristic graphic universe. Hideo Kojima uses eye-catching hues such as stylized forest patterns, camouflage effect and crystal blue. The temples of the frames are signed with Kojima Productions’ unique design, giving each frame a distinctive and singular touch.

August 2024

The Art of Accessory

Swarovski presents a new eyewear collection designed by Global Creative Director Giovanna Engelbert, inspired by the brand’s legendary jewelry collections.

Constella’s Inspiration

Swarovski’s Spring/Summer 2024 eyewear collection, created in collaboration with EssilorLuxottica, features a new sunglasses model inspired by the brand’s iconic Constella jewelry. The Swarovski crystals on these gorgeous sunglasses, which wrap the face, sparkle like a distant galaxy. The specially designed oval cat-eye shape gives the piece a contemporary feel. These metal sunglasses promise to make any piece shine with a flashy and striking style that will make you shine. Revealing the allure of the galaxy, it features curved temples and a detailed design with a half-rim ring, complemented by a total of 22 sparkling Swarovski crystals along the frame and temples. Inspired by Swarovski’s Constella jewelry, the temples are curved and connected to the frame from above, creating a perfect harmony. It reveals a constellation of Swarovski crystals in clear or golden shadow.

Lucent’s Sparkle

Inspired by the glamorous Lucent jewelry collection, Swarovski’s innovative joining in the new designs is reminiscent of the legendary Lucent crystal jewelry finishes. New transparent acetate frames and clear Lucent crystals are presented for the first time in these designs. The bright and cheerful styles in this family come in a choice of colors designed for those with a bold and playful spirit. Swarovski turns heads with modern square acetate framed sunglasses whose temples are complemented by striking crystals in vibrant colors. Swarovski effortlessly enhances all styles and brings them together flawlessly.

Imber’s Art

Never one to skimp on the glamor, Swarovski, in its new designs inspired by the Imber collection, arranges dazzling round crystals with detailed and artistic craftsmanship within bulging metal bezel inserts, just like the Imber accessories. The powerful acetate-framed sunglasses in this family are embellished with bold round crystals. A center of attention, these acetate sunglasses instantly captivate everyone with their sparkle. These cushion-shaped designs are both boldly chic and striking, thanks to the large crystals complemented by metal on the temples. The round acetate optical model is adorned with four crystals adorning each temple, radiating a unique Swarovski sparkle. Swarovski presents another unique eyewear design inspired by the Imber family and the sea. With the vibrant blue-green hues of an ocean sparkling under the sun and a structure reminiscent of sea goggles, this modern and natural eyewear features a total of 130 crystals that intensify the amount of light falling on the lenses, frame and temples. Finished with a removable strap, the black colorway offers an ocean-inspired look that is as stylish as it is sporty. These playful sunglasses offer a sporty fusion of function and fashion with a vibrant, sea-inspired design that reflects light. The design’s organic shape, reminiscent of sea goggles, offers unparalleled eye protection and a stylish interpretation, while shimmering crystals evoke the dizzying sparkle of the ocean.

Matrix’s Look

Inspired by the light-reflecting properties of pavé crystal installations, the new eyewear from the Matrix collection seamlessly combines legendary jewelry designs with contemporary designs, complemented by both intricate and simpler details. The innovative designs are presented in a bold, modern style with a semi-curved shape that seems to float in mid-air, framed by a metal bar embellished with continuous micro pavé crystals and extending downward from the temple ends. In the shape of a cat’s eye, the new sleek metal sunglasses offer an accessory that can be worn with any outfit. Finished with an array of Swarovski crystals running seamlessly along the temples and bridge, they effortlessly command attention and create a unique sparkle. Blending exceptional fashion and crystal craftsmanship, Swarovski adds sparkle to any look with this design. The modern sunglasses have a minimalist aesthetic with half-rim ring lenses. The embellished top bar and Swarovski crystal-encrusted temples that connect to the frame from above keep this modern half-rimmed design in place. Designed with meticulous attention to detail and featuring large oval lenses that are seamlessly joined by a metal bridge, the sunglasses offer a modern and stylish look. The metal temples are connected to the frame from above with crystallized pavé inserts, offering that flawless sparkle we know from Swarovski jewellery.

Swan Touch

Shimmering beyond traditional boundaries and embracing the extraordinary, the new eyewear, inspired by Swarovski’s iconic Swan, not only offers the wearer style with its striking structures, but also proudly represents the brand’s timeless heritage. The designs are complemented by a dazzling pavé crystal setting that adorns the two sides of the unique mask-shaped lenses and elegantly extends along the temples, reaching all the way to the tips. The legendary Swarovski swan, the emblem of crystal love that embodies joyful splendor and perpetual motion, adds exclusivity to this contemporary mask-shaped sunglass design. Beautifully embellished with more than three hundred crystals, these sunglasses will undoubtedly turn heads.

July 2024

Eyewear as Jewellery

Larma Eyewear, a fashion eyewear brand dedicated to creating sunglasses with an avant-garde look using recycled materials, is only three years old!

Larma is a fashion eyewear brand committed to creating sunglasses with an edgy look using second choice materials. The frames are carefully handmade in France and Italy, combining cutting-edge craftsmanship with avant-garde design. Guided by their desire to blend design, craftsmanship, and eco-responsibility, Swiss creative duo Ania Marincek and Julia La Mendola founded Larma in 2021. The designers are based between Paris and Geneva. Their journey spans various fields such as fashion design, jewelry, product and accessories design, as well as fashion and luxury management. For their first commercial collection, the studio created five eyewear models with bold, colourful designs, each available in three colours. Imagining their eyewear as jewellery, the designers created this collection with colourful, beaded acetates made from industrial waste. Combining texture, bright colours and expressive designs, every step of the design process is thought through with the aim of offering responsibly made unisex frames.

Larma is the result of research and dialogue around fashion, responsible design and regenerative production. The brand’s objective is to be part of a fashion that distances itself from the established codes of fast fashion and mass production cycles by offering a high-end accessories and eyewear brand with a responsible approach. Their design team is committed to produce the most ethically possible while ensuring high quality products at fair prices. Being at an early stage of their journey, making fully sustainable products constitutes a real challenge. However, in order to reduce waste and carbon footprint, they are committed to continuously look for innovative solutions to improve their impact and their eco-responsibility guidelines are circularity, exclusivitiy, proximity, quality and transparency.

When it comes to circularity, Larma frames are exclusively made of deadstock or recycled acetates from the eyewear industry. This process allows to reduce waste and re-purpose it into new products. The long-term objective is to produce exclusively with recycled materials. Exclusivity is also guideline for Larma. The amount of same-colour acetate is variable with deadstocks and offcuts. Therefore the brand can only produce a limited amount of each, which is why they offer exclusive models and limited series. Another way to avoid overproduction. The other guideline is proximity. Larma Studio makes it a point of honour to remain the most local possible in their supply and production chain. Working with companies within a small radius allows them to collaborate with the local traditional craftsmanship and generate low carbon dioxide emissions. All their suppliers and manufacturers are based in Europe; Their packaging and sunglasses are made in Northern Italy while their acetate supplier is based in France.

It is essential for Larma to work with high-quality materials and craftsmanship in order to offer long-lasting products. Accordingly, they exclusively work with the best quality materials as well as suppliers and manufacturers known for their expertise. Latest guideline is transparency and Larma are convinced it is possible to be part of the fashion industry while contributing to building an eco-positive approach to production and consumption.

They don’t claim to be fully sustainable yet but believe honesty and communication with their customers about their journey is key. The brand hopes it can encourage people to seek ethical choices when they consume.

The First Series of Larma / Genesis

For Larma’s first collection Genesis, the Geneva-based studio created five models of bold and colorful sunglasses, available in three colors each. Imagining eyewear as jewellery, the designers created this collection with pearled and colorful acetates made out of the eyewear industry waste. Combining texture, bright colors, and bold designs, every detail is thought to offer high-end genderless shades manufactured responsibly.

Design, Eco-responsibility, Craftmanship / Bloom

Guided by their desire to fuse design, craftsmanship and eco-responsibility, Swiss creative duo Ania Marincek and Julia La Mendola presents their brand new new eyewear collection Bloom by Larma Eyewear. This series of four shape variations maintains the elegant spirit of their first collection Genesis while adding a sporty touch and assertive volumes with elegance. The designers have taken on the challenge of creating sunglasses with a focus on three core values. First value is design. They prioritize bold, colorful, and sophisticated designs for their eyewear, allowing customers to express their individuality through unique styles. On the other hand Larma gives importance to eco- responsibility. Larma is committed to environmental respect by actively recycling acetate waste and materials from dormant stocks. By doing so, they avoid the consumption of first-choice materials, reducing their impact. Finally, Larma designs exclusive collections produced in limited series. This approach creates a sense of rarity and uniqueness, appealing to consumers looking for one-of-a-kind eyewear. By manufacturing their eyewear in France and Italy, Larma not only ensures top-of-the-range quality but also honors and supports local craftsmanship.

Source: The Eyewear Forum

June 2024

The Visionary Designs

While the independent Spanish brand expands its XS collection with new models for spring 2024, it welcomes the summer season with its brand new series, Odd Fruits.

Gigi Studios is a global independent brand that designs and produces unique, handmade eyewear. Hailing from Barcelona, the lifestyle capital of Spain, the brand is constantly inspired by art and new trends. The constant search for innovation, the visionary use of materials and years of experience in eyewear design are the defining elements of Gigi Studios’ collections. Over the years, with its original and consistent image, Gigi Studios has consolidated its place in the eyewear universe. Gigi Studios’ eyewear frames are made of noble materials such as natural acetate, made in Italy and Japan. The cotton content in the materials ensures comfort, flexibility and durability. In addition, acetate offers countless possibilities for colors, structures and shapes. These characteristics of the Spanish brand make its Dna completely unique. Gigi Studios, which proves its talent to the eyewear world with its vibrant, young and fashionable designs, attracts attention with its new products and collection in the Spring/Summer 2024 season.

XS Collection for Small Faces
Gigi Studios presents the new designs for prescription frames and sunglasses in the XS collection, which summarizes the essence of the brand in small models. The XS collection comprises elegant silhouettes in compact, bold designs that encapsulate a powerful spirit in a small size. Handcrafted with great attention to detail, the new models are perfectly suited to smaller faces, enhancing their individuality and style. Made from the best noble materials, such as natural acetates from Italy and German stainless steel, the XS collection will be expanded in March 2024 with eleven new models: seven optical glasses and four sunglasses. Each design decision has considered the individual character of each model and the necessary technical adaptations to achieve a harmonious and perfectly integrated result. Among the new optical proposals, the four new Italian acetate models stand out. XS’ designs have distinctive shapes that offer maximum lightness and sophisticated bevels and angles that help reduce their weight.

The new acetate optical designs are available in a palette of innovative colours, including sophisticated translucents and warm havanas. There are also three new stainless steel frames with acetate Windsor rings, which, in addition to new shapes, are also available in surprising shades of steel, such as red or blue. The new sunglasses in the XS collection are Larisa, Zenaida, Catalina and Genesis, whose reduced weight is achieved thanks to thinner acetates, new bevels and rounded contours.

Odd Fruits Embrace Summer
Hot on the heels of the new additions to the XS collection, Gigi Studios presents the Odd Fruits collection, with six models that capture the eccentricity and uniqueness of fruit. The Odd Fruits collection is inspired by the expressive power of fruit and its infinite wealth of colours and textures. It comprises six acetate models: three optical designs and three sunglasses. With their intense tones, unexpected colour combinations, strange shapes and diverse textures, fruits are a constant source of inspiration for their expressive and evocative power. All their details and nuances are the epitome of beauty, and that natural richness has become the essence of the Odd Fruits Collection. The Odd Fruits Collection by Gigi Studios comprises six Italian acetate models, each inspired by the various shades and tones of different fruits. 

Meticulously created by the Gigi Studios team in Barcelona, the six new designs incorporate bold colours and delicate sculptural shapes with soft bevels and geometric silhouettes, a statement of style and personality. The three Odd Fruits optical designs – Fresh, Acid and Tender – are available in an innovative colour palette. Acidic and luminous colours are combined with translucent acetates and subtle laminations on the inside. Fresh stands out for its oversized and slightly geometric shape; Acid is an oversized design with laminations on the sides that give it a unique character; finally, Tender is a square model with thin ridges. The chromatic and formal richness of fruits is emphasised in the three sunglasses, which present inspiring silhouettes and colours. The oval-shaped Bitter stands out for the variety of thicknesses and laminations that add depth and new nuances to this design. Lush is a more rectangular model with the same side and top laminations. Finally, Citrus is a hexagonal design. The collection has been intensively worked on with bezels that add lightness to the new designs. Their CR39 lenses have been developed in new tones to match the acetates. The Odd Fruits campaign celebrates the eccentricity of fruits and their unique characteristics which are, without a doubt, the creative force that inspires this collection and a tribute to the infinite richness of Nature’s forms.

Kaynak: Spectr

May 2024

The Sky is not the Limit

Silhouette celebrates the 25th anniversary of the iconic Titan Minimal Art series with new models. Silhouette says “Many look to the stars, only visionaries reach them” with this exclusive series.

One of the most important stops on Silhouette’s journey to success is the iconic Titan Minimal Art collection. First launched in 1999, this exclusive collection revolutionised the global optical market. Silhouette is now celebrating the twenty-fifth anniversary of the revolutionary and iconic collection by adding new models. Titan Minimal Art frames are feather-light designs weighing just 1.8 grams with no screws or hinges. The frames in the Titan Minimal Art collection offer a level of comfort unmatched by any other eyewear to date. The Austrian brand’s approach “Eliminating all that is unnecessary makes what is necessary unique” is the basic design concept of the Titan Minimal Art collection.

Born on earth, worn in space

Silhouette’s Titan Minimal Art collection attracted the attention of the American National Aeronautics and Space Administration (Nasa) with its lightness, advanced technology, material quality, screwless design and suitability for use in space. As a result of the cooperation with Nasa, the brand left the earth’s atmosphere with the space shuttle Endeavour on 11 February 2000. This collaboration was a milestone in the history of the brand. Astronauts carry at least 5 optical glasses and 5 sunglasses on their space journeys. A space shuttle accelerates up to 4 times the speed of sound during its flight to orbit. Therefore, the weight of people and equipment increases eightfold. Silhouette’s Titan Minimal Art series models weigh only 1.8 grams and are ideal for astronauts thanks to the comfort provided by high quality titanium. A year later, Titan Minimal Art appeared on international catwalks. It became a worldwide hit as sunglasses and was favoured by many celebrities. In the 2010s, Silhouette took this success to a higher level and presented Titan Minimal Art Special Editions. The Austrian brand was not surprised by the interest of famous stars as well as eyewear wearers worldwide in these premium eyewear. Titan Minimal Art’s iconic, timeless design has been honoured with 18 prestigious international awards since its launch. Over the years, the basic concept of the Titan Minimal Art collection has remained unchanged, but Silhouette continues to work on the details with passion and dedication.

Celebrating its silver year…

To celebrate the 25th anniversary of this iconic line, Silhouette takes Titan Minimal Art to the next level, introducing a dynamic, rimless aesthetic designed specifically for visionaries seeking unparalleled precision in premium eyewear. The Titan Minimal Art collection is adorned with a new creative lens coating technique, a more precise nose bridge, effortlessly adjustable titanium temples and other cosmically exciting features. These developments create a rejuvenated, exciting look that can be customised with contemporary accent shapes to exude a youthful, trend-setting vibe.

The four trendy shapes can be infused with an especially distinctive flair through tinting and the inventive Partial Color Groove. Every shape is associated with a specific constellation. Rose Andromeda embodies a futuristic butterfly design, radiating feminine elegance and confidence. Mint Pheonix draws inspiration from the oversized glamour of the 70s, presenting a feminine silhouette with low lens glazing. Blue Pegasus stands as the quintessential shape in the collection, featuring a rectangular and masculine geometry. Embracing both genders, Grey Taurus boasts a double-bar glazing that injects an extra dose of coolness into the new aviator style.

In the 25th anniversary year of the Titan Minimal Art series, Silhouette has also made significant progress in technical developments. The temple trim zone now boasts improved adjustability. The nose bridge has undergone refinement for a more delicate and aesthetically pleasing appearance – 20% thinner and flawlessly aligned from bridge to trim. This titanium eyewear, hailed as the world’s most adaptable and flexible, snugly fits into a premium case that envelops it like a protective energy shield on a spaceship. At Silhouette, this is science without fiction.

For the 25th anniversary of the Titan Minimal Art collection, in addition to the new models in the optical range, Silhouette 2024 Titan Sun introduces five new members to the sun range. Nash is a sporty aviator with a double bar and athletic lines; Avior is a classic masculine shape for stylish and elegant business people; Adara is a chic and feminine model with a wide, timeless look; the unisex Caleum is a modernist arrangement, sleek and slightly oversized, while the professional unisex Felis takes its place in the Titan Sun range as an aviator-shaped model reflecting the signature Silhouette style.

Source: Favrspecs

April 2024