2025 Eyewear Trends

2025 EYEWEAR TRENDS

Renewed Options

We take a close look at the eyewear trends of 2025 for all users who focus on fashion statement designs that capture the spirit of the time in their search for eyewear.

Eyewear trends, which play an important role in changing or strengthening your style identity, are undergoing remarkable changes with the optical industry evolving and evolving more and more each year. Many brands are already making great strides in this area, using recycled materials and sustainable manufacturing processes to reduce their environmental impact. Or integrating exciting cutting-edge innovations into eyewear production. For instance, some companies are already working on glasses with built-in cameras and augmented reality technology that could revolutionize the way we see the world. While the future is difficult to predict, as fashion becomes increasingly individualized and people look for more personal ways to express themselves, eyewear trends will continue to evolve in light of all the innovations in the optical industry. For this reason, we take a look at the highlights of the 2025 eyewear trends that we anticipate to await eyewear enthusiasts in the near future.

Slim and Minimal Eyewear

With the new year, the sunglasses trends of the 90s are making a strong comeback. Worn by celebrities and fashionistas such as Lisa Bonet, Kate Moss, Selena Gomez, Brad Pitt, David Beckham and Kendall Jenner, thin and minimal eyewear styles that barely cover the eyes are back on trend. Thin and minimal eyewear will meet eyewear lovers in 2025 in neutral tones such as classic black with thick recycled materials for a timeless effect. This trend will accompany you both on special occasions and in your daily elegance with its versatility. We will also see thin and minimalist glasses with metal frames in 2025 optical models. Get ready for elegant and cool looks.

Colored Frames

Colored frames have been a popular sunglasses trend in the fashion world for the past few years, but the look is finally starting to take over prescription glasses by 2025. Thick frames or thin frames, both in bright colors, will be trending in the new year. For fashion lovers who prefer neutral colored clothes, colorful and bright frames are preparing to be an ideal alternative. You will be able to start choosing these fun frames with the 2025 Spring/Summer season to add color to your neutral look. Especially for red lovers, we can give the good news that the most popular color of 2025 colored frames is red.

Transparent Frames

We started to see the long-awaited return of transparent alternatives in 2024 and we can safely say that this trend will continue strongly with the new year. It’s important to note that transparent frames offer a clean and modern look that blends seamlessly with any outfit. Their versatile aesthetic allows you to easily transition from work to your personal life without having to change your glasses. Get ready to see transparent eyewear models that display a sophisticated yet understated elegance in the 2025 collections.

Eco-friendly Frames

As the world has become increasingly environmentally conscious, the world of luxury fashion has quickly adapted to keep pace with the demands of the discerning modern customer, and sustainable material choices have become central to design and production. That’s why in 2025 we’ll often see high-end brands moving further away from the materials of the past and creating eyewear made from recycled plastic, bamboo, wood or biodegradable acetate. Sustainable eyewear not only helps brands reduce their own environmental impact, but also reduces the environmental impact of eyewear lovers themselves. The unique textures and aesthetics of eco-friendly frames also pave the way for stylistically sophisticated designs.

Tech-integrated Eyewear

In recent years, eyewear has not only become more stylish, but also more functional, adapting to the times we live in. The integration of the latest technology innovations into eyewear design and production is on the rise. Smart glasses started making waves in 2024 and are equipped with cutting-edge features such as augmented reality, camera, fitness tracking and audio capabilities to offer a completely futuristic user experience. Optical industry professionals are confident that the growing interest in technology-integrated eyewear will become more prevalent in the coming years, including in 2025. So those who opt for smart glasses now or in 2025 can feel ahead of the game.

September 2024

J.F. Rey x Hideo Kojima

J.F. REY x HIDEO KOJIMA

Eyewear and Game Universe

The J.F. Rey x Hideo Kojima collaboration collection presents Iconics, Carbon Inside and Polarized series, consisting of 7 unique models for optical glasses, sunglasses and glasses that suitable for gaming.

J.F. Rey, founded in France in the nineties by designer Jean François Rey and known for its eyewear that combines stylistic boldness and the pursuit of innovation, has collaborated again with Japanese video game creator Hideo Kojima to present their new collection, J.F. Rey x Hideo Kojima. J.F. Rey and Hideo Kojima are known in their respective fields for their independent spirit and unique creative approach, forming a long-standing creative partnership that reflects their mutual admiration and shared vision of innovation and excellence. In this new collection, they combine their talent and expertise to interpret an avant-garde aesthetic vision with neo-retro influences. With its innovative design and timeless elegance, this collection transcends the boundaries between video games and fashion. This new collection is designed and meticulously handmade by the J.F. Rey design studio under the artistic direction of Hideo Kojima.

Consists of Three Ranges

The J.F. Rey x Hideo Kojima collection includes the Iconics, Carbon Inside and Polarized ranges, consisting of 7 unique models: optical glasses, sunglasses and gaming glasses. These creations combine the futuristic and technological world of Hideo Kojima with the elegance and craftsmanship of J.F. Rey. J.F. Rey x Hideo Kojima reflects the perfectionism for which Hideo Kojima is known, his love of technology and attention to detail that is omnipresent in his work. These unique creations feature Hideo Kojima’s iconic design. They embody the distinctive style and innovation that characterizes the designer, seamlessly combining aesthetics, high-quality materials and ergonomic comfort.

Iconics Range

The Iconics range of the J.F. Rey x Hideo Kojima collection consists of three models, HKxJF04, HKxJF05 and HKxJF10. The design of the optical frames HKxJF04 and HKxJF05 combines sophisticated acetate colors with exceptional titanium and stainless steel components. Elegant and technological, Hideo Kojima’s signature combination of acetate and laser-cut metal creates subtle lighting effects on the front. Designed for fans of the Japanese creator, this special detail is complemented by a Kojima Productions-designed metal insert at the ends. Each temple comes with a quilted titanium Flex designed to naturally adapt to the wearer’s face. The style of the models is based on a simple and contemporary color palette, enhanced by matte, glossy or satin finishes that highlight their sophisticated character. All frames are equipped with 3-IN-1 protective lenses, except HKxJF04 9800 and HKxJF05 0808, which are designed with lenses suitable for gaming. The HKxJF10 stands out for its innovative construction in stainless steel and acetate enriched with the symbolic codes of Hideo Kojima’s universe. In continuation of previous collaborations, the design of the temples is inspired by the Ludens Mask, a collectible from the latest collection. The model debuts with three nylor frames adapted for optical use, sunglasses and gaming. These customized options appeal to all style, technology and video games enthusiasts.

Carbon Inside Range

The Carbon Inside range of the collaboration collection consists of two optical models, HKxJF06 and HKxJF07. These two models are characterized by their unique features. Innovative designs that combine the best aesthetics with high quality materials dazzle in J.F. Rey construction in acetate and carbon fiber. Thanks to the exclusive multi-material technology of J.F. Rey’s Carbon Core collection, the frames offer the best in style, lightness and resistance. These frames combine the elegant and sophisticated aesthetics of carbon with functional excellence. Their grips are equipped with a chromed Flex for added strength and optimal comfort. Hideo Kojima’s artistic universe enhances the design with the Kojima Productions signature on the temples and sophisticated prints such as matte black, blue/black camouflage pattern, marble or granite-effect acetate, perfectly matching the finely textured images of carbon.

Polarized Range

The Polarized line reinterprets the now iconic sun clip frames from the J.F. Rey x Hideo Kojima collections. It consists of two optical models, HKxJF08 and HKxJF09, in acetate distinguished by a Flip-Up aluminum sun clip, available in black or gray depending on the model. The clip is specially designed to fit the frames perfectly and reshape their appearance, making it an original, modern and easy-to-wear accessory. Fully removable and articulated, the clip is equipped with polarized lenses for the most intense glare conditions. The original style of the frames blends retro elements with contemporary design, using stylistic references from Hideo Kojima’s characteristic graphic universe. Hideo Kojima uses eye-catching hues such as stylized forest patterns, camouflage effect and crystal blue. The temples of the frames are signed with Kojima Productions’ unique design, giving each frame a distinctive and singular touch.

August 2024

Swarovski

The Art of Accessory

Swarovski presents a new eyewear collection designed by Global Creative Director Giovanna Engelbert, inspired by the brand’s legendary jewelry collections.

Constella’s Inspiration

Swarovski’s Spring/Summer 2024 eyewear collection, created in collaboration with EssilorLuxottica, features a new sunglasses model inspired by the brand’s iconic Constella jewelry. The Swarovski crystals on these gorgeous sunglasses, which wrap the face, sparkle like a distant galaxy. The specially designed oval cat-eye shape gives the piece a contemporary feel. These metal sunglasses promise to make any piece shine with a flashy and striking style that will make you shine. Revealing the allure of the galaxy, it features curved temples and a detailed design with a half-rim ring, complemented by a total of 22 sparkling Swarovski crystals along the frame and temples. Inspired by Swarovski’s Constella jewelry, the temples are curved and connected to the frame from above, creating a perfect harmony. It reveals a constellation of Swarovski crystals in clear or golden shadow.

Lucent’s Sparkle

Inspired by the glamorous Lucent jewelry collection, Swarovski’s innovative joining in the new designs is reminiscent of the legendary Lucent crystal jewelry finishes. New transparent acetate frames and clear Lucent crystals are presented for the first time in these designs. The bright and cheerful styles in this family come in a choice of colors designed for those with a bold and playful spirit. Swarovski turns heads with modern square acetate framed sunglasses whose temples are complemented by striking crystals in vibrant colors. Swarovski effortlessly enhances all styles and brings them together flawlessly.

Imber’s Art

Never one to skimp on the glamor, Swarovski, in its new designs inspired by the Imber collection, arranges dazzling round crystals with detailed and artistic craftsmanship within bulging metal bezel inserts, just like the Imber accessories. The powerful acetate-framed sunglasses in this family are embellished with bold round crystals. A center of attention, these acetate sunglasses instantly captivate everyone with their sparkle. These cushion-shaped designs are both boldly chic and striking, thanks to the large crystals complemented by metal on the temples. The round acetate optical model is adorned with four crystals adorning each temple, radiating a unique Swarovski sparkle. Swarovski presents another unique eyewear design inspired by the Imber family and the sea. With the vibrant blue-green hues of an ocean sparkling under the sun and a structure reminiscent of sea goggles, this modern and natural eyewear features a total of 130 crystals that intensify the amount of light falling on the lenses, frame and temples. Finished with a removable strap, the black colorway offers an ocean-inspired look that is as stylish as it is sporty. These playful sunglasses offer a sporty fusion of function and fashion with a vibrant, sea-inspired design that reflects light. The design’s organic shape, reminiscent of sea goggles, offers unparalleled eye protection and a stylish interpretation, while shimmering crystals evoke the dizzying sparkle of the ocean.

Matrix’s Look

Inspired by the light-reflecting properties of pavé crystal installations, the new eyewear from the Matrix collection seamlessly combines legendary jewelry designs with contemporary designs, complemented by both intricate and simpler details. The innovative designs are presented in a bold, modern style with a semi-curved shape that seems to float in mid-air, framed by a metal bar embellished with continuous micro pavé crystals and extending downward from the temple ends. In the shape of a cat’s eye, the new sleek metal sunglasses offer an accessory that can be worn with any outfit. Finished with an array of Swarovski crystals running seamlessly along the temples and bridge, they effortlessly command attention and create a unique sparkle. Blending exceptional fashion and crystal craftsmanship, Swarovski adds sparkle to any look with this design. The modern sunglasses have a minimalist aesthetic with half-rim ring lenses. The embellished top bar and Swarovski crystal-encrusted temples that connect to the frame from above keep this modern half-rimmed design in place. Designed with meticulous attention to detail and featuring large oval lenses that are seamlessly joined by a metal bridge, the sunglasses offer a modern and stylish look. The metal temples are connected to the frame from above with crystallized pavé inserts, offering that flawless sparkle we know from Swarovski jewellery.

Swan Touch

Shimmering beyond traditional boundaries and embracing the extraordinary, the new eyewear, inspired by Swarovski’s iconic Swan, not only offers the wearer style with its striking structures, but also proudly represents the brand’s timeless heritage. The designs are complemented by a dazzling pavé crystal setting that adorns the two sides of the unique mask-shaped lenses and elegantly extends along the temples, reaching all the way to the tips. The legendary Swarovski swan, the emblem of crystal love that embodies joyful splendor and perpetual motion, adds exclusivity to this contemporary mask-shaped sunglass design. Beautifully embellished with more than three hundred crystals, these sunglasses will undoubtedly turn heads.

July 2024

Larma

Eyewear as Jewellery

Larma Eyewear, a fashion eyewear brand dedicated to creating sunglasses with an avant-garde look using recycled materials, is only three years old!

Larma is a fashion eyewear brand committed to creating sunglasses with an edgy look using second choice materials. The frames are carefully handmade in France and Italy, combining cutting-edge craftsmanship with avant-garde design. Guided by their desire to blend design, craftsmanship, and eco-responsibility, Swiss creative duo Ania Marincek and Julia La Mendola founded Larma in 2021. The designers are based between Paris and Geneva. Their journey spans various fields such as fashion design, jewelry, product and accessories design, as well as fashion and luxury management. For their first commercial collection, the studio created five eyewear models with bold, colourful designs, each available in three colours. Imagining their eyewear as jewellery, the designers created this collection with colourful, beaded acetates made from industrial waste. Combining texture, bright colours and expressive designs, every step of the design process is thought through with the aim of offering responsibly made unisex frames.

Larma is the result of research and dialogue around fashion, responsible design and regenerative production. The brand’s objective is to be part of a fashion that distances itself from the established codes of fast fashion and mass production cycles by offering a high-end accessories and eyewear brand with a responsible approach. Their design team is committed to produce the most ethically possible while ensuring high quality products at fair prices. Being at an early stage of their journey, making fully sustainable products constitutes a real challenge. However, in order to reduce waste and carbon footprint, they are committed to continuously look for innovative solutions to improve their impact and their eco-responsibility guidelines are circularity, exclusivitiy, proximity, quality and transparency.

When it comes to circularity, Larma frames are exclusively made of deadstock or recycled acetates from the eyewear industry. This process allows to reduce waste and re-purpose it into new products. The long-term objective is to produce exclusively with recycled materials. Exclusivity is also guideline for Larma. The amount of same-colour acetate is variable with deadstocks and offcuts. Therefore the brand can only produce a limited amount of each, which is why they offer exclusive models and limited series. Another way to avoid overproduction. The other guideline is proximity. Larma Studio makes it a point of honour to remain the most local possible in their supply and production chain. Working with companies within a small radius allows them to collaborate with the local traditional craftsmanship and generate low carbon dioxide emissions. All their suppliers and manufacturers are based in Europe; Their packaging and sunglasses are made in Northern Italy while their acetate supplier is based in France.

It is essential for Larma to work with high-quality materials and craftsmanship in order to offer long-lasting products. Accordingly, they exclusively work with the best quality materials as well as suppliers and manufacturers known for their expertise. Latest guideline is transparency and Larma are convinced it is possible to be part of the fashion industry while contributing to building an eco-positive approach to production and consumption.

They don’t claim to be fully sustainable yet but believe honesty and communication with their customers about their journey is key. The brand hopes it can encourage people to seek ethical choices when they consume.

The First Series of Larma / Genesis

For Larma’s first collection Genesis, the Geneva-based studio created five models of bold and colorful sunglasses, available in three colors each. Imagining eyewear as jewellery, the designers created this collection with pearled and colorful acetates made out of the eyewear industry waste. Combining texture, bright colors, and bold designs, every detail is thought to offer high-end genderless shades manufactured responsibly.

Design, Eco-responsibility, Craftmanship / Bloom

Guided by their desire to fuse design, craftsmanship and eco-responsibility, Swiss creative duo Ania Marincek and Julia La Mendola presents their brand new new eyewear collection Bloom by Larma Eyewear. This series of four shape variations maintains the elegant spirit of their first collection Genesis while adding a sporty touch and assertive volumes with elegance. The designers have taken on the challenge of creating sunglasses with a focus on three core values. First value is design. They prioritize bold, colorful, and sophisticated designs for their eyewear, allowing customers to express their individuality through unique styles. On the other hand Larma gives importance to eco- responsibility. Larma is committed to environmental respect by actively recycling acetate waste and materials from dormant stocks. By doing so, they avoid the consumption of first-choice materials, reducing their impact. Finally, Larma designs exclusive collections produced in limited series. This approach creates a sense of rarity and uniqueness, appealing to consumers looking for one-of-a-kind eyewear. By manufacturing their eyewear in France and Italy, Larma not only ensures top-of-the-range quality but also honors and supports local craftsmanship.

Source: The Eyewear Forum

June 2024

Gigi Studios

The Visionary Designs

While the independent Spanish brand expands its XS collection with new models for spring 2024, it welcomes the summer season with its brand new series, Odd Fruits.

Gigi Studios is a global independent brand that designs and produces unique, handmade eyewear. Hailing from Barcelona, the lifestyle capital of Spain, the brand is constantly inspired by art and new trends. The constant search for innovation, the visionary use of materials and years of experience in eyewear design are the defining elements of Gigi Studios’ collections. Over the years, with its original and consistent image, Gigi Studios has consolidated its place in the eyewear universe. Gigi Studios’ eyewear frames are made of noble materials such as natural acetate, made in Italy and Japan. The cotton content in the materials ensures comfort, flexibility and durability. In addition, acetate offers countless possibilities for colors, structures and shapes. These characteristics of the Spanish brand make its Dna completely unique. Gigi Studios, which proves its talent to the eyewear world with its vibrant, young and fashionable designs, attracts attention with its new products and collection in the Spring/Summer 2024 season.

XS Collection for Small Faces
Gigi Studios presents the new designs for prescription frames and sunglasses in the XS collection, which summarizes the essence of the brand in small models. The XS collection comprises elegant silhouettes in compact, bold designs that encapsulate a powerful spirit in a small size. Handcrafted with great attention to detail, the new models are perfectly suited to smaller faces, enhancing their individuality and style. Made from the best noble materials, such as natural acetates from Italy and German stainless steel, the XS collection will be expanded in March 2024 with eleven new models: seven optical glasses and four sunglasses. Each design decision has considered the individual character of each model and the necessary technical adaptations to achieve a harmonious and perfectly integrated result. Among the new optical proposals, the four new Italian acetate models stand out. XS’ designs have distinctive shapes that offer maximum lightness and sophisticated bevels and angles that help reduce their weight.

The new acetate optical designs are available in a palette of innovative colours, including sophisticated translucents and warm havanas. There are also three new stainless steel frames with acetate Windsor rings, which, in addition to new shapes, are also available in surprising shades of steel, such as red or blue. The new sunglasses in the XS collection are Larisa, Zenaida, Catalina and Genesis, whose reduced weight is achieved thanks to thinner acetates, new bevels and rounded contours.

Odd Fruits Embrace Summer
Hot on the heels of the new additions to the XS collection, Gigi Studios presents the Odd Fruits collection, with six models that capture the eccentricity and uniqueness of fruit. The Odd Fruits collection is inspired by the expressive power of fruit and its infinite wealth of colours and textures. It comprises six acetate models: three optical designs and three sunglasses. With their intense tones, unexpected colour combinations, strange shapes and diverse textures, fruits are a constant source of inspiration for their expressive and evocative power. All their details and nuances are the epitome of beauty, and that natural richness has become the essence of the Odd Fruits Collection. The Odd Fruits Collection by Gigi Studios comprises six Italian acetate models, each inspired by the various shades and tones of different fruits. 

Meticulously created by the Gigi Studios team in Barcelona, the six new designs incorporate bold colours and delicate sculptural shapes with soft bevels and geometric silhouettes, a statement of style and personality. The three Odd Fruits optical designs – Fresh, Acid and Tender – are available in an innovative colour palette. Acidic and luminous colours are combined with translucent acetates and subtle laminations on the inside. Fresh stands out for its oversized and slightly geometric shape; Acid is an oversized design with laminations on the sides that give it a unique character; finally, Tender is a square model with thin ridges. The chromatic and formal richness of fruits is emphasised in the three sunglasses, which present inspiring silhouettes and colours. The oval-shaped Bitter stands out for the variety of thicknesses and laminations that add depth and new nuances to this design. Lush is a more rectangular model with the same side and top laminations. Finally, Citrus is a hexagonal design. The collection has been intensively worked on with bezels that add lightness to the new designs. Their CR39 lenses have been developed in new tones to match the acetates. The Odd Fruits campaign celebrates the eccentricity of fruits and their unique characteristics which are, without a doubt, the creative force that inspires this collection and a tribute to the infinite richness of Nature’s forms.

Kaynak: Spectr

May 2024

Silhouette

Silhouette

The Sky is not the Limit

Silhouette celebrates the 25th anniversary of the iconic Titan Minimal Art series with new models. Silhouette says “Many look to the stars, only visionaries reach them” with this exclusive series.

One of the most important stops on Silhouette’s journey to success is the iconic Titan Minimal Art collection. First launched in 1999, this exclusive collection revolutionised the global optical market. Silhouette is now celebrating the twenty-fifth anniversary of the revolutionary and iconic collection by adding new models. Titan Minimal Art frames are feather-light designs weighing just 1.8 grams with no screws or hinges. The frames in the Titan Minimal Art collection offer a level of comfort unmatched by any other eyewear to date. The Austrian brand’s approach “Eliminating all that is unnecessary makes what is necessary unique” is the basic design concept of the Titan Minimal Art collection.

Born on earth, worn in space

Silhouette’s Titan Minimal Art collection attracted the attention of the American National Aeronautics and Space Administration (Nasa) with its lightness, advanced technology, material quality, screwless design and suitability for use in space. As a result of the cooperation with Nasa, the brand left the earth’s atmosphere with the space shuttle Endeavour on 11 February 2000. This collaboration was a milestone in the history of the brand. Astronauts carry at least 5 optical glasses and 5 sunglasses on their space journeys. A space shuttle accelerates up to 4 times the speed of sound during its flight to orbit. Therefore, the weight of people and equipment increases eightfold. Silhouette’s Titan Minimal Art series models weigh only 1.8 grams and are ideal for astronauts thanks to the comfort provided by high quality titanium. A year later, Titan Minimal Art appeared on international catwalks. It became a worldwide hit as sunglasses and was favoured by many celebrities. In the 2010s, Silhouette took this success to a higher level and presented Titan Minimal Art Special Editions. The Austrian brand was not surprised by the interest of famous stars as well as eyewear wearers worldwide in these premium eyewear. Titan Minimal Art’s iconic, timeless design has been honoured with 18 prestigious international awards since its launch. Over the years, the basic concept of the Titan Minimal Art collection has remained unchanged, but Silhouette continues to work on the details with passion and dedication.

Celebrating its silver year…

To celebrate the 25th anniversary of this iconic line, Silhouette takes Titan Minimal Art to the next level, introducing a dynamic, rimless aesthetic designed specifically for visionaries seeking unparalleled precision in premium eyewear. The Titan Minimal Art collection is adorned with a new creative lens coating technique, a more precise nose bridge, effortlessly adjustable titanium temples and other cosmically exciting features. These developments create a rejuvenated, exciting look that can be customised with contemporary accent shapes to exude a youthful, trend-setting vibe.

The four trendy shapes can be infused with an especially distinctive flair through tinting and the inventive Partial Color Groove. Every shape is associated with a specific constellation. Rose Andromeda embodies a futuristic butterfly design, radiating feminine elegance and confidence. Mint Pheonix draws inspiration from the oversized glamour of the 70s, presenting a feminine silhouette with low lens glazing. Blue Pegasus stands as the quintessential shape in the collection, featuring a rectangular and masculine geometry. Embracing both genders, Grey Taurus boasts a double-bar glazing that injects an extra dose of coolness into the new aviator style.

In the 25th anniversary year of the Titan Minimal Art series, Silhouette has also made significant progress in technical developments. The temple trim zone now boasts improved adjustability. The nose bridge has undergone refinement for a more delicate and aesthetically pleasing appearance – 20% thinner and flawlessly aligned from bridge to trim. This titanium eyewear, hailed as the world’s most adaptable and flexible, snugly fits into a premium case that envelops it like a protective energy shield on a spaceship. At Silhouette, this is science without fiction.

For the 25th anniversary of the Titan Minimal Art collection, in addition to the new models in the optical range, Silhouette 2024 Titan Sun introduces five new members to the sun range. Nash is a sporty aviator with a double bar and athletic lines; Avior is a classic masculine shape for stylish and elegant business people; Adara is a chic and feminine model with a wide, timeless look; the unisex Caleum is a modernist arrangement, sleek and slightly oversized, while the professional unisex Felis takes its place in the Titan Sun range as an aviator-shaped model reflecting the signature Silhouette style.

Source: Favrspecs

April 2024

Linda Farrow

Linda Farrow

On the Trail of Legacy

Luxury British eyewear brand Linda Farrow welcomes the Spring/Summer 2024 season with the new Black Series collection, which has masculine lines.

Founded in the UK in 1970, the Linda Farrow luxury eyewear brand quickly gained acclaim. Originally a fashion designer herself, Linda Farrow was one of the first to treat sunglasses as fashion and always produced cutting-edge collections that were always on the pulse of the times. After a twenty-year hiatus, the Linda Farrow brand was revived in 2003 when the designer’s son Simon Jablon, at the age of 24, unveiled a collection of his mother’s original designs. When Simon Jablon launched in 2003, the collections consisted of similar models with the same general characteristics. There was no one challenging the market. Jablon, who changed the market and brought color to the market, actually achieved this success by following the Dna created by his mother. He combined design, creativity and luxury to create engineered products. Simon Jablon’s following Dna, which gave soul to his mother’s pioneering designs, enabled the Linda Farrow brand to regain its rightful position with a breath of fresh air. Initially relaunching the brand under the name Linda Farrow Vintage, the original archive offering quickly gained stockists in leading department stores such as Browns and Harvey Nichols. The unprecedented demand for the archive collection led Simon to fully revitalize the brand and begin crafting his own Linda Farrow eyewear collections that continue his mother’s commitment to visionary design that consistently and consistently pushes boundaries. Today renowned for its collaborations with many of the world’s most acclaimed designers and its uncompromisingly luxurious mainline collections, Linda Farrow has established itself as one of the most exciting brands in fashion with over 30 standalone stores and concessions and 500 global wholesalers. With frequent celebrity sightings including Gigi and Bella Hadid, Rihanna, Beyonce, Kendall Jenner and Lady Gaga to name a few, and a list of new and exciting collaborations in the future, Linda Farrow’s pace shows no signs of abating.

Welcomes New Season with the Black Series
Linda Farrow is thrilled to introduce the exclusive Black Series collection for the new Spring/Summer 2024 season. This collection is primarily geared towards a more masculine audience and is aimed at delivering a fresh sense of understated opulence alongside exceptional technical precision. Crafted for the discerning customer with a taste for subdued elegance, the Black Series comprises meticulously designed items, all finished in a sleek all-black aesthetic. This results in a discreetly stylish appearance where intricate layers and details slowly reveal themselves to the wearer. Within this range of 11 distinct sunglass designs, the Enzo model stands out as a testament to the artistry and groundbreaking design principles encapsulated in this collection. Meticulously handcrafted in Japan using pure Japanese titanium, this frame boasts a captivating aviator silhouette. The layered titanium design is adorned with eye-catching side shields, featuring intricate engine-turned embellishments. Additionally, the frame is equipped with high-performance Zeiss sun lenses to provide optimal protection against UV rays, ensuring comfort and visual clarity. Furthermore, the trademark tapered temples and adaptable nose pads are designed with the wearer’s comfort in mind.  The Edano aviator sunglasses exemplify Linda Farrow’s unwavering commitment to precision craftsmanship. These rimless sunglasses feature solid grey lenses with a thickness of 3mm, meticulously hand-polished to achieve a glossy rounded edge.

The titanium framework is intricately detailed, extending along the inner top brow and seamlessly blending into our distinctive tapered temples. These sunglasses are thoughtfully finished with adjustable nose pads and subtle logo embellishments on the top bar. In contrast, the Fletcher sunglasses embrace subtlety in their design to create an air of intrigue. Crafted in black acetate with matte nickel accents, these angular acetate sunglasses are adorned with facets leading to a squared titanium bridge detail. Linda Farrow’s optical collection offers a diverse range of 15 ophthalmic shapes, spanning from classic pantos and minimalist round silhouettes to more substantial square and rectangular designs. The Danilo model stands out as a finely engineered pure titanium frame, layered with a delicate acetate rim to create an angular optical design. It comes with adjustable titanium nose pads flowing from a subtly logoed nose bridge and the iconic Linda Farrow graduated temple. The slim Cedric model boasts a titanium detail at the bridge and raised pins on wrapped hinges, with subtle titanium tip detailing on the temples. Model Bay offers a lightweight frame sculpted from slim black acetate. This elevated essential features custom nickel titanium hinges with discreet logo detailing, along with adjustable titanium nose pads set into the acetate front for a tailored fit. The brow is adorned with the engraved Linda Farrow logo.

Source: Favrspecs

March 2024

Vava Eyewear

Avantguard

“Techno-Futurist”

Vava is distinguished by its unique, futuristic look, enthusiastically embraced by fashion-conscious individuals and avant-gardists worldwide.

Vava is a Portuguese eyewear label known for its progressive designs inspired by minimalism, techno-futurism, and the Bauhaus movement. The brand creates unisex eyeglasses and sunglasses that flatter both male and female faces with understated, well-proportioned form language. All Vava frames are made from eco-friendly and recyclable materials in family-owned Italian factories, and feature lightweight aluminum hinges and Barberini Mineral Crystal Lenses. The brand’s minimalistic designs are inspired by the Bauhaus movement, sci-movies, and techno music.
Futuristic Eyewear
Portuguese eyewear label Vava is at the forefront of progressive eyewear design. Inspired by minimalism, techno-futurism and the Bauhaus movement, the independent brand creates eyeglasses and sunglasses with a unisex philosophy. As a result, the frames flatter both male and female faces with understated, yet well-proportioned form language. Vava is defined by lightweight, eco-friendly and recyclable materials that come to life in eyewear shapes based on function, concept and design principles.
Genderless and Progressive
The roots of Vava go back to the year 2013 in one of the world’s most bustling cities for design: Berlin, Germany. That’s where Portuguese designer Pedro Passos da Silva started Vava in a first cooperation with fellow eyewear designers Giordano Cazzola and Beate Leinz. The team brought a set of unique expertise into the brand: Pedro Passos da Silva had been an active part of the fashion industry since earning his degree as a textile engineer in 1997. Over the years, he had worked in senior management positions for global brands such as Boss and 7 For All Mankind. With Beate Leinz as a former eyewear designer for Prada on board, the team was ready to set out on a new path: A brand equally inspired by the arts and a futuristic aesthetic that is genderless and progressive.
One common denominator between the inspirations from techno music and neo-futurism is the vision of a genderless future. This reflects in unisex designs – without distinct male or female collections on the portfolio – that aim to be truly gender-neutral. This vision also affects the Vava color palette, which gravitates towards monochromatic, basic hues. So for everyone who wants to be part of the genderless, revolutionary future with an eye for ecologically sustainable products, Vava is the eyewear you are looking for.

Artistic Designer Eyewear
Behind the mysterious and futuristic name Vava lies a world of artistic inspiration. First of all, there’s the Bauhaus movement and the influence of artists such as Malevich, Josef Albers and Sol LeWitt. Second, Vava is inspired by sci-movies and 1980s neo-futurism, which reflects in basic and angular shapes that can go into oversized territory. The third inspiration may come as a surprise: Techno music! Whether it’s Detroit-style hard techno or the clubby Berlin sound, techno resonates as a deep part of the Vava brand DNA.
Eco-friendly Materials
Vava has made a name for itself with basic shapes such as squares, circles and rectangles. But behind the scenes, the minimalistic designs rely on advanced manufacturing processes and eco-friendly materials. That’s why all Vava frames are manufactured at family-owned Italian factories in the Treviso area from materials such as eco-friendly and 100% recyclable Mazzucchelli bio acetate. Another technical standout consists of the brand’s super lightweight aluminum hinges in a patent-pending design. For full UV protection, the brand trusts in Barberini Mineral Crystal Lenses.

Vava’s Visionary
Founded by designer Pedro da Silva, the Vava label is distinguished not only by its graphically reduced word logo, but above all by its unique, futuristic look, which has been enthusiastically embraced by fashion-conscious individualists and avant-gardists worldwide. In just a few short years, Vava has created its own visionary style of eyewear that masterfully embodies the balance between inspiring creativity and functionality. Vava’s collection represents the fusion of the present and the future, the perfect interplay of craftsmanship and high technology. Characterized by technological dialectics, the eyewear embodies a contemporary look that is subtly futuristic, conceptual and timeless. In production, Vava uses advanced technologies and combines them with craftsmanship. This approach, combined with the highest quality materials, is what makes Vava special.
Vava also makes no compromises when it comes to lenses, using mineral crystal lenses for the highest optical precision and timeless transparency. But Vava’s unmistakable trademark is its unique design, characterized by clean lines, simple shapes and streamlined forms. Inspired by minimalism and the Bauhaus movement, Vava strives for a genderless aesthetic. This applies not only to eyewear design, but also to visual communication. Vava is not only an eyewear brand, but also a symbol of social progress. The glasses also represent deceleration and purism. They offer not only technical function, but also a certain spiritual asceticism and renunciation. The Portuguese designer label is finding its way onto the shelves of more and more high-end opticians.

Source: Favrspecs

February 2024

Avantguard

Avantguard

“Eye for Change”

The Avantguard offers luxury designs with the goal of protecting the eyes. It does not compromise on meticulous craftsmanship and environmentally friendly approach in production.

About The Avantguard…
The story of UK-based eyewear brand The Avantguard began when its founder, Faiza Seth, a 1977 Indian-born American entrepreneur, was diagnosed with the onset of cataracts and embarked on a journey to create a sustainable, fashionable and accessible eyewear brand based on eco-friendly principles and aesthetic beauty.
The Avantguard eyewear are made in Japan with a sustainable approach. Faiza Seith, the founder of the brand, believes that eyewear fashion will be strengthened by the presence of aesthetically pleasing, trend-setting and beautiful designs, and that eyewear should be produced in a sustainable manner with minimal environmental impact. For this reason, The Avantguard only works with the most experienced manufacturers and is not afraid to put forward the most experimental ideas in the industry. The brand believes that combining new and exciting materials with old artisanal hands can open up a whole new world of possibilities.
Design loved wearing sunglasses, but soon realized that the lenses weren’t providing enough protection for his eyes. When she visited an ophthalmologist, despite her young age, she was diagnosed with the onset of cataracts, and the ophthalmologist advised her to always wear sunglasses, even on cloudy days, to prevent the cataracts from worsening, and that’s when the entrepreneurial spirit of Faiza Seth’s passion for sunglasses took off and paved the way for a new brand. Precisely because eyewear is not only an accessory but also a very important health tool, The Avantguard uses premium lenses that offer UV400 and blue light protection in line with its founding purpose. Thus, The Avantguard offers aesthetically fashionable designs to the luxury segment, with the primary goal of protecting the eyes. The Avantguard does not compromise on meticulous craftsmanship and environmentally friendly approach in production.

Botanical Series and Eco-Friendly Approach
Botanical, The Avantguard’s plant-based eyewear collection continues to dazzle, with The Avantguard opting to work exclusively with cellulose bio-acetates rather than the commonly used plastic acetate alternatives. The detailing in this elaborate collection is presented with many selected features, from bespoke triangular hinges to customized metal wire-core temples. All handle ends are laminated with a subtle accent color and the inner temple ends feature laser-etched lines on acetate for extra grip. For the user, this allows The Avantguard to promise even more luxury and comfort. The brand’s signature “Eye for Change” text is laser-etched on the inside of the frames and filled with ink to be visible when worn. The inner thickness at the temples also offers a varied and curved look for extra comfort.
Made from cotton and wood pulp fibers produced under a new formulation using bio-acetates, substances derived from renewable resources, the collection has a positive impact on the brand’s success graph. The Avantguard designs its eyewear using environmentally friendly bio-acetate, effectively eliminating the use of excess plastic. This bio-acetate is 100 percent biodegradable, meaning that it can be mineralized into carbon dioxide, water, methane, organic salts and decomposed into new substances, thus being returned to nature. This process truly ensures sustainable development by returning resources back to our planet. 

Bio acetate is fully biodegradable within 115 days under industrial composting conditions. By sourcing recycled acetates and giving them new life, The Avantguard turns nuisance waste into a viable material, reducing plastics that go straight to landfill. The Avantguard team is also exploring recycled metals going forward.  The brand’s packaging is made using FSC-certified recycled paper. Unity antistatic chemical-free microfiber cleaning cloths are made from recycled plastic bottles and naturally dyed vegan leather pouches. Inspired by intentionality and the connection between nature and the positive role fashion can play, The Avantguard is constantly learning, growing, changing and evolving.

New Rewilding Collection
The Avantguard introduced the Rewilding collection for the highly anticipated Fall/Winter 2023-2024 season. The Rewilding collection explores nature, science and Japanese craftsmanship through three distinct parts, Bloom, Grow and Blossom. The brand reiterates its concept, offering quality eyewear that lasts while making a positive impact on the planet. The Rewilding collection consists of eleven new sunglass designs in three colorways, made using only recycled, biodegradable and green plant-based acetates.
The Avantguard’s campaign for the new collection is inspired by the positive connection between nature and fashion when working in harmony. The brand’s new campaign is a symbol of the brands’ desire to constantly learn, grow and evolve. Set to celebrate nature and The Avantguard’s role in it, the stunning zero environmental impact campaign was created with artificial intelligence.

Kaynak: The Eyewear Forum

January 2024

TOP 4 NETHERLANDS BRANDS

TOP 4 NETHERLANDS BRANDS

Authentic and Innovative

We take a closer look at the best 4 of the Netherlands-based brands that meet all the needs of their users, showing timeless, sustainable features full of technological innovations.

Dutz Eyewear: Distinctive designs
Dutz Eyewear embarked on a journey in 2005 with the vision of living the dream. Since then, the brand has remained committed to delivering exceptional eyewear that stands out from the crowd. By listening attentively to their customers and going the extra mile, Dutz has established itself as a distinctive and dynamic force in the eyewear industry. With in-house design and quality supervision, Dutz controls every step of the eyewear creation process, ensuring a high-quality collection of frames that are not only comfortable but also aesthetically pleasing on any face. The brand prioritizes durability by using solid stainless steel materials that are allergy-friendly. This attention to detail results in frames that are built to last. Dutz caters to men and women of all ages, with a special focus on providing options for those with larger or smaller faces. The brand recognizes the struggle of finding frames that fit perfectly, without compromising on design. By meeting these specific needs, Dutz empowers individuals to embrace their unique style with confidence. Celebrating over 15 years of excellence, Dutz continues to offer eyewear that captivates the world with its distinctive charm.

Suzy Glam: Three-dimensional aesthetic
Suzy Glam, founded in 2013 by Etienne Frederiks and Susanne Klemm, is a Dutch eyewear brand that blends artistry, design, and craftsmanship to create eyewear that captures attention. Etienne, with a background as an optician and experience in the optical industry, joined forces with Susanne, a Swiss-born designer and optician, to embark on a creative journey together. What sets Suzy Glam apart is its unique approach to design. Instead of starting with drawings or computer renders, the brand shapes its models by hand, fitting and adjusting them until they perfectly complement the wearer’s face. Suzy Glam believes that this three-dimensional design process, combined with an exceptional fit, yields styles that harmonize as both objects and accessories. While acknowledging the history of eyewear, Suzy Glam goes beyond the retro aesthetic, creating a collection that resonates with a new generation of eyewear enthusiasts.

Dick Moby: Both eco-friendly and chic
Dick Moby is a renowned Dutch eyewear brand committed to sustainability and environmental consciousness. Founded in 2012 by Tim Holland and Robbert Wefers Bettink, Dick Moby aims to address the plastic waste issue in the ocean by creating stylish eyewear from recycled and biodegradable materials. Their sunglasses and prescription glasses are meticulously designed in Amsterdam and expertly handcrafted in Italy.
Driven by a love for our planet and a passion for looking good, Dick Moby encourages individuals to make a positive impact while maintaining their sense of style. The founders were inspired to take action after experiencing a disheartening surf trip surrounded by trash-laden beaches and polluted waters. This led them to embark on a mission to reduce waste by transforming recycled and biodegradable materials into high-quality eyewear. Dick Moby offers a diverse range of sunglasses and prescription glasses in various shapes and colors, ensuring that eco-conscious individuals can express their unique style without compromising the environment. By choosing Dick Moby, you not only enhance your appearance but also contribute to the preservation of our precious planet.
Helden: Timeless elegance
Helden, a distinguished Dutch eyewear brand, stands out as a personal and unique creation within the realm of independent eyewear companies. Founded by Joey Diekman, who spent years as a sales representative for some of the finest eyewear brands, Helden embodies timeless elegance, sober design, and purism. The brand’s name itself was suggested by Joey’s wife, reflecting his aspiration to create eyewear that can stand on its own. Helden believes in the enduring nature of great design. While trends may evolve, a well-crafted frame maintains its essence over time. Helden frames, whether in panto or other classic shapes, possess a distinctive style and recognizable proportions that age gracefully. The brand caters to those who appreciate eyewear designs capable of making a statement independently.
With a deep commitment to quality and aesthetics, Helden focuses on delivering eyewear that surpasses the ordinary. The brand’s emphasis on timeless appeal, authenticity, and craftsmanship ensures that each frame embodies the essence of a hero. By choosing Helden, you embrace a brand that epitomizes style and sophistication, embodying the vision and passion of its founder.

 

Source: Favrspecs

Kaynak: Favrspecs

December 2023