‘Loves You’

Inspired by the liquid elements in the periodic table, Theo once again demonstrates its mastery of looking at design from an innovative perspective with its latest collection.

Theo Eyewear, which believes that design finds its true identity when it goes beyond functionality, has established its unique line as an independent eyewear brand since the late 1980s. Founded in the city of Antwerp by Wim Somers, who placed the concept of love at the center of his life and profession, the brand brought an innovative breath to the optical world with artistic approaches. Theo’s unchanging aim since its inception has been to bring happiness to people’s lives by designing eyewear that go beyond the lines to express the individuality of the wearer. For nearly 40 years, the brand has been combining innovative production technologies, premium materials and an emotional approach focused on love in all of its eyewear collections.

Theo’s bold attitude towards color and form has transformed it from a mere accessory manufacturer into a creator of design language. Originality is at the heart of Theo’s founding philosophy. Treating eyewear not only as a means of vision but also as an expression of identity, the brand redefines boundaries in its collections. Theo’s lines represent an aesthetic that transcends time and promotes freedom of personal expression. The collections question conventional forms, while the freedom of the color palette makes eyewear far from the ordinary. The brand’s design philosophy positions eyewear not only as an object but also as a storyteller. For instance, the Potatoes collection of petite and versatile acetate frames for wearers with shorter pupillary distances who are looking for narrower frames includes frames with names such as Carrot 50, Spinach 47 and Broccoli 40; this is just one example of how Theo carefully finds ways to reflect and endear its unique, humorous side and love of eyewear design to its wearers.

‘Theo Loves You’
Today we see the slogan ‘Theo Loves You’ of the independent Belgian design brand on countless platforms: on their products, packaging, websites, shop windows and so on. However few people know that this simple yet emotional slogan was born in the early nineties, under the direction of Wim Somers, Theo brand wrote it as a small note on the order forms sent to optical shops to place their orders. It will come as no surprise to you that Theo has taken this bond of love with its customers from its earliest years, through its transformation into a global independent brand, to the present day, and that the stores that work with the brand also love Theo.

Its Newest: Liquid Elements
Theo’s first collection for 2025, Liquid Elements, takes its name from the liquid elements in the periodic table. Each model in the collection draws attention with its fluid forms and balanced lines. Designed to adapt to different face shapes, these frames combine comfortable wear with aesthetic refinement. With its fluid transitions and soft curves, the Liquid Elements collection, which makes you feel the closeness of the design to nature, also reveals the brand’s mastery in the use of materials. As liquid elements are harmonious and variable by nature, the eyewear models in this collection offer a versatile use. Offering a new perspective in eyewear design, the Liquid Elements collection also stands out with the craftsmanship in the details. The materials used in the frames are selected in accordance with high quality standards and every stage of the production process is meticulously managed. The subtle curves of the eyewear temple and the structure that adapts to facial contours make a difference not only in terms of aesthetics but also in terms of comfort. The brand’s principle of balance and harmony in each of its designs is also evident in this collection. Color options range from bold tones to sophisticated transitions. With each collection, Theo pushes the boundaries and opens new paths in the world of optics. Liquid Elements, as the most current reflection of this quest, stands at the point where original design and technical mastery meet. The models named Gallium (Ga), Bromine (Br), Rubidium (Rb), Cesium (Cs), Mercury (Hg) and Francium (Fr), which change the classical frame perception, aim to bring a new dimension to eyewear. Carrying the brand’s Dna, the Liquid Elements collection brings an innovative approach not only to eyewear design but also to the way users express themselves. Theo’s creative vision is evident in the new collection as it is in every collection. Inspired by liquid elements, the first Theo eyewear of 2025 brings elegance and dynamism together, breathing new life into the world of optics.

Source: Spectr

March 2025

Glasses Kids Actually Love

Nano Vista stands out as the protector of children in the optical world, whose facial structure, behavior, perception of dangers and health needs are much different and more sensitive than adults.

Nano Vista, Spain’s No. 1 children’s eyewear brand, has been offering unique eyewear solutions for babies, children and young people since its establishment in 2012. Nano Vista designs and manufactures eyewear to meet the different visual needs of every age and facial morphology in children. Today, the brand is present in more than 60 markets from China to the Americas and invests more than 5 percent of its turnover in R&D activities every year. In this way, it develops groundbreaking technologies and innovations in children’s eyewear, the most sensitive segment of the optical world. The Spanish brand has taken its place among the leading brands in the global children’s eyewear market by developing the revolutionary natural and recyclable SiliflexTM material, which eliminates allergic reactions that may develop especially in children under the age of 6 and protects them against dangers without impairing their vision quality in all possible movement patterns of children in this age group. For this reason, all Nano Vista eyewear collections are approved and recommended by pediatric eye care specialists, opticians, ophthalmologists and pediatricians around the world who prioritize design, materials and high quality standards.

Different Solutions for Different Needs
Nano Vista offers a wide range of products such as prescription frames, prescription sunglasses, sunglasses, blue light protection glasses, clip-on glasses that meet all the needs of the 0-18 age group. Let’s take a closer look at some of Nano Vista’s collections that offer different solutions for different needs:

Nano Indestructible: Aimed at children and teenagers from 4 to 16 years old, this collection is made with SiliflexTM, a patented heat-moldable material with maximum flexibility that makes the frames 35% lighter than acetate glasses. Nano Vista presents this unique collection, which is a bestseller not only in Spain but also on the world market, with the slogan ‘indestructible’, emphasizing the flexibility and durability of the products.

Nano Solar Clip: Nano Solar Clip has all the features of the Nano Indestructible collection: durable, lightweight and super flexible, it also includes a magnetic solar clip that protects the eyes from the sun’s rays and a Blue Block clip that protects against harmful blue light emitted by digital screens. Anti-reflective and category 3 lenses protect children from UV radiation with a single clip.

Nano Glow: Another collection produced with the brand’s patented SiliflexTM material, Nano Glow literally glows in the dark thanks to fluorescent particles placed in the eyeglass temples. With Nano Glow glasses, children both love their glasses more and can easily find them even at night or in low-light environments.

Nano Baby: Nano Baby glasses are adapted to the needs of babies from 0 to 4 years old. They are flexible, comfortable, indestructible and lightweight. Offering ergonomic, adjustable designs with no metal parts, the collection is equipped with rubberized temples and adjustable, rounded temple tips for a better fit behind the ears. Hypoallergenic, the Nano Baby collection, like all other Nano Vista collections, is free of the chemical BPA.

Nano Cool: This collection is for all the cool boys and girls who care about their style. This collection, which stands out with its design features, is aimed at children between the ages of 6-18. Featuring ultra-thin and colorful acetates and avant-garde design elements for a modern and stylish style, Nano Cool ideally reflects the brand line with its lightness and comfort.

Nano Metal: The Nano Metal collection offers flexibility and resistance never seen before in metal eyewear for children. The revolutionary collection offers a new generation of ultra-lightweight models that can flex 180º, bend, fold and immediately return to their original form.

Nano Sol: This collection offers durable, double-injected, ultra-light frames for babies, children and teenagers. They are made with high-quality rubber coatings for added comfort, polycarbonate, an ultra-soft material, and the patented SomflexTM. The collection’s high-quality sunglass lenses are available in the brand’s anti-reflective, Blue Block and photochromic options.

Nano Custom Fit: The Nano Custom Fit collection, consisting of prescription glasses that adapt to the physiognomy of children, combines different nose bridge types, taking into account the different nose widths and depths of children. Custom Fit, the Nano Vista collection, which focuses on the facial morphology of children at most, offers numerous solutions such as longer temples and elastic bands.

Nano Airline: With TR90 front and SiliflexTM temples, this collection is equipped with the patented ’52’ hinge system for greater flexibility. The Nano Airline collection consists of 4 bold, ambitious and inspiring models for the new generation of children: Falcon, Jet, Top Gun and Air Force, which stand out with their aerodynamic designs.

Source: Eventosyformacion

February 2025

Masculine Minimalism

Its approach to minimalism, its awareness of style and quality, its choice of materials and colors make Germany-based Masao, one of the new trend brands.

Germany-based independent brand Masao Eyewear stands for minimalism, craftsmanship and authenticity. The brand’s collections are deliberately kept in the background, while the focus is on quality and style. The brand’s name gives the best clue about itself. Masao, which means “The Honorable Man” in Japanese, ideally reflects the honest attitude of its founder Ralf Kmoch and the brand itself. Honesty in this case means a masculine, modern touch, free of artificial elements, which is increasingly appealing to women. Masao combines materials such as titanium, stainless steel and acetate in designs that use modern, urban and retro shapes. The materials and techniques used ensure that the eyewear is not only tasteful and stylistically diverse, but also durable and suitable for everyday use. Masao does not aim to force the wearer into fashion experiments, but to emphasize their individual character traits.

Masao’s Sense of Style

Masao Eyewear’s creative process combines aesthetics and functionality with the technical precision of Germany. The brand’s collections aim to create timeless, enduring designs that defy time, rather than an instantaneous reaction to fashion. In this context, a design language that reflects the style of the users and remains valid in every season is preferred. Masao’s materials such as titanium, stainless steel and acetate are carefully processed in accordance with the brand’s quality standards, and every detail is carefully considered to meet users’ expectations. The brand’s Creative Director Richard Rembs draws inspiration from a variety of sources including music, automotive design, architecture and photography. These influences are reflected in his designs, which are characterized by attention to detail and Bauhaus principles. With over 40 years of experience in product design, Richard Rembs develops a deep understanding of the market and style that is evident in every Masao design. Masao Eyewear offers the wearer a very special experience by balancing versatile aesthetics and practical values. This approach allows the brand to maintain a sense of style that is in tune with the spirit of the times, yet remains unique in its own way. Masao designs shapes that reinforce your individual character but are not overpowering. The brand respects the spirit of the times, while still keeping the wearer in absolute focus. Embodying true values such as fairness, cosmopolitanism and respect, Masao Eyewear respects the individual while remaining style conscious.

The New Trend: Masao Eyewear

Whether it’s the finest titanium or stainless steel, or even transparencies with a wide range of color nuances, Masao defines its products by high quality and excellent craftsmanship. In this way, Masao demonstrates the true art of making the everyday special. The materials used in Masao Eyewear not only ensure durability, but also reflect the brand’s commitment to sustainability. The color tones used in the brand’s collections are mostly calm and subtle, yet exude a sophisticated elegance. In addition to cool metal colors such as blue, black, gun metal and green, the transparencies collections also feature textured havana, classic matte or glossy black. These colors symbolize Masao’s aim to combine classic aesthetics with modern touches. Masao Eyewear’s collections are characterized by high quality materials and excellent craftsmanship. The finest titanium, stainless steel and a wide range of acetates from timeless textured Havana shades to transparent colors define the products. Each piece exemplifies the art of making the everyday special and the impossible possible. Masao’s fits are the result of numerous daily tests and valuable feedback from users.

The variety of shapes and openness to new materials are key elements that characterize the collection. Masao offers products that combine durability, character and a contemporary, wearable timelessness to create long-term value and benefit. Masao Eyewear’s collections are refreshed twice a year, with approximately 100 stock-keeping units offering new themes and fresh designs. The brand’s sustainable and innovative design approach supports the goal of creating a lasting style without being dependent on seasonal trends. Updating the collection aims to tell a new story each time and enrich the aesthetic experience of its users. This constant evolution shows that it’s all about high quality products, without agitation, without a dominant name, making Masao one of the new trend brands.

Source: Spectr

December 2024

MYKITA

Pure, Light&Chic

With its new campaign, Mykita captures the essence of lightness, modern structures, balanced silhouettes and refined color compositions that define eyewear designs.

Founded in Berlin, Germany in 2003, Mykita is known for its innovative and independent eyewear design. Mykita combines its independent spirit with its unique design language to offer eyewear collections that appeal to consumers of all ages. Behind Mykita’s success in eyewear design are production processes that combine advanced technology with handcraftsmanship. In particular, Mykita’s first collection, Mykita No1, attracted attention with its flexible and lightweight frames made of stainless steel without the need for screw connections. This collection was one of the first strong indicators of the brand’s engineering know-how and design talent. Mykita has also developed Mylon, a material known not only for its steel but also for its lightness and durability. Mylon is an extremely light, flexible and durable material produced using laser sintering technology. Thanks to this innovative material, Mykita has been able to produce a wide range of modern and functional eyewear, from sports eyewear to fashion-oriented collections.

Design and Production Approach

Mykita’s collections offer products that combine functional minimalism with the needs of the fashion world. In this context, both the brand’s optical and sunglasses collections are characterized by clean lines and lightweight construction. Mykita’s sunglasses not only offer elegance, but also take care of the wearer’s eye health with superior UV protection and high quality lenses. In particular, polarized lens technology protects against reflections and provides clear vision. In addition, Mykita occasionally collaborates with world-renowned fashion designers and brands to produce exclusive collections. The collaboration with Maison Margiela has attracted great attention in the fashion world with its unusual forms and experimental designs. Again in the Fall/Winter 2024 period, the models, which are the product of the collaboration with another Berlin-based brand 032c, have also received great acclaim. Combining technology and design, Mykita also stands out as an environmentally conscious brand. Recyclable and sustainable materials used in the production of eyewear are among the priorities of the brand. The production facilities in Berlin are equipped with modern energy-saving techniques and operate with minimal impact on the environment. Mykita crowned its commitment to sustainability and responsible production processes with the first Responsible Company award in 2023 at the Silmo d’Or, one of the most prestigious awards in the optical world.

Pure Lightness Dazzles

Mykita presents its newest campaign, Pure Lightness. In the new campaign, unusual perspectives, distinctive compositions and a defined presence of light contribute to a strong mood and a unique atmosphere that expresses the pure yet radical aesthetic of Mykita’s visual identity. In a combination of close-up and distance images, Photographer Artist Ben Beagent captures the essence of the lightness, modern structures, balanced silhouettes and refined color compositions that define the eyewear designs. The Stockholm archipelago, with its sharp, clear light and raw landscape, provides an authentic and natural setting that reinforces the preference for pure, understated elegance and minimalist aesthetics. Mykita has pioneered many patents in eyewear, always emphasizing lightness, comfort and precise fit. The Germany-based brand’s patented design solutions, such as its iconic spiral hinge, serve as styling elements that distinguish its products from the rest, signaling the pure yet radical aesthetic that defines the brand.

Pure and understated, bold and confident designs await users in the new Mykita collection. As the core aesthetic of Mykita Acetate is based on the visible interplay of high-tech functional elements and tactile acetate material, the responsibly designed new collection is made entirely from Acetate Renew and equipped with Mykita’s patented Endura hinge to preserve the exclusive fit and longevity of these reinvented classics of eyewear design. Mykita’s new collection features versatile eyewear designs that allow each individual to find their own expression and still feel unique to the brand.

November 2024

DAVIDOFF EYEWEAR

Natural Elegance

Davidoff Eyewear’s new collection is inspired by Italian craftsmanship and style, offering the perfect elegance for the modern man.

Zino Davidoff was a Swiss entrepreneur known for the luxury lifestyle products he founded in the 1980s. A native of Ukraine, Davidoff traveled the world and was inspired by different cultures and believed that luxury is not only a status symbol, but also a way to enjoy the finer things in life. The joy of life, which he calls “Zest of Life”, is at the heart of the brand’s philosophy. This philosophy distinguishes the Davidoff brand from an ordinary luxury brand, allowing its users to experience quality in every moment of life. In September 2021, a licensing agreement was signed between MPG (Michael Pachleitner Group), based in Graz, Austria, and Zino Davidoff Group, with the two companies aiming to offer sophisticated and high-quality eyewear collections designed for the “Man of the World” under the Davidoff Eyewear label. MPG’s collaboration with Davidoff Eyewear once again demonstrates the brand’s strength in the international optical industry. Signed in 2021, this license agreement is an important step in support of MPG’s vision and growth strategy in the global arena. Already working with a number of premium brands, MPG has further expanded its portfolio with Davidoff Eyewear.

The First Collection Made a Mark

As of April 2023, Davidoff Eyewear launched its first eyewear collection that combines elegance and craftsmanship. After a year and a half of design and production, this exclusive collection has created a sensation in the optical world. MPG’s innovative and customer-oriented approach played a key role in the development of the Davidoff Eyewear collection. The company brought its expertise in modern eyewear design, superior craftsmanship and quality materials to this collection. As a result, Davidoff Eyewear has become not only a fashion statement, but also a symbol of excellent craftsmanship and innovative design. Italy’s rich artisanal heritage is at the forefront of this first Davidoff Eyewear collection. The high-quality materials carefully selected for the collection guarantee not only the elegance of the eyewear, but also its durability and wearing comfort. Every detail has been meticulously designed to offer comfort and elegance for both everyday wear and special occasions.

The design philosophy of the first collection focuses on achieving a perfect harmony of functionality and aesthetics. The iconic design lines combine the brand’s deep-rooted heritage with the expectations of the modern world. Especially the sunglasses evoke the Italian lifestyle “La dolce vita”, symbolizing elegance and a life full of joy. The most striking model in Davidoff Eyewear’s first eyewear collection was “Zino”, named after the brand’s founder Zino Davidoff. This model is at the center of the collection, offering both aesthetics and functionality at the same time. Zino Davidoff’s vision was to combine aesthetics and functionality to offer its wearers not only a stylish accessory, but also an experience that would enhance their quality of life. This eyewear model embodies this philosophy in its design and comfort. The Zino model inspires the rest of the collection, reflecting the brand’s heritage and sense of luxury in all models.

Davidoff’s Newest is Out

MPG presents its new men’s eyewear collection that blends elegance and modernity with its luxury brand Davidoff Eyewear. Designed for men who appreciate the fine details of life and appreciate perfection, this collection shows a strong character with timeless models. This season’s collection pays homage to the lightness, taste and style of the Italian lifestyle. Each frame reflects the elegance of Italian craftsmanship, bringing the spirit of dolce vita to eyewear fashion. Davidoff Eyewear’s new collection takes eyewear lovers to the picturesque coastal town of Trieste, Italy. Among the majestic palaces and charming cafes of the old city full of history, these frames stand out with their natural elegance. Italy’s culture-filled lifestyle and fashion sense inspire every model of Davidoff Eyewear. The breezes of the Adriatic Sea and the warmth of sunny days further emphasize the elegance of the new collection.

Icon Concept: Special Design Clips

Davidoff Eyewear’s new collection combines classic shapes with lightweight materials and refined detailing to create a seductive take on natural elegance. Each frame is the ideal choice for the modern man, with both superior design and long-lasting quality. The brand maintains its unique style, adding a distinctive character to each model. Thanks to the specially designed clips, the optical frames can be transformed into sunglasses in the blink of an eye. For this reason, Icon Concept is one of the most striking elements in the collection.

Source: Acuite

October 2024

2025 EYEWEAR TRENDS

Renewed Options

We take a close look at the eyewear trends of 2025 for all users who focus on fashion statement designs that capture the spirit of the time in their search for eyewear.

Eyewear trends, which play an important role in changing or strengthening your style identity, are undergoing remarkable changes with the optical industry evolving and evolving more and more each year. Many brands are already making great strides in this area, using recycled materials and sustainable manufacturing processes to reduce their environmental impact. Or integrating exciting cutting-edge innovations into eyewear production. For instance, some companies are already working on glasses with built-in cameras and augmented reality technology that could revolutionize the way we see the world. While the future is difficult to predict, as fashion becomes increasingly individualized and people look for more personal ways to express themselves, eyewear trends will continue to evolve in light of all the innovations in the optical industry. For this reason, we take a look at the highlights of the 2025 eyewear trends that we anticipate to await eyewear enthusiasts in the near future.

Slim and Minimal Eyewear

With the new year, the sunglasses trends of the 90s are making a strong comeback. Worn by celebrities and fashionistas such as Lisa Bonet, Kate Moss, Selena Gomez, Brad Pitt, David Beckham and Kendall Jenner, thin and minimal eyewear styles that barely cover the eyes are back on trend. Thin and minimal eyewear will meet eyewear lovers in 2025 in neutral tones such as classic black with thick recycled materials for a timeless effect. This trend will accompany you both on special occasions and in your daily elegance with its versatility. We will also see thin and minimalist glasses with metal frames in 2025 optical models. Get ready for elegant and cool looks.

Colored Frames

Colored frames have been a popular sunglasses trend in the fashion world for the past few years, but the look is finally starting to take over prescription glasses by 2025. Thick frames or thin frames, both in bright colors, will be trending in the new year. For fashion lovers who prefer neutral colored clothes, colorful and bright frames are preparing to be an ideal alternative. You will be able to start choosing these fun frames with the 2025 Spring/Summer season to add color to your neutral look. Especially for red lovers, we can give the good news that the most popular color of 2025 colored frames is red.

Transparent Frames

We started to see the long-awaited return of transparent alternatives in 2024 and we can safely say that this trend will continue strongly with the new year. It’s important to note that transparent frames offer a clean and modern look that blends seamlessly with any outfit. Their versatile aesthetic allows you to easily transition from work to your personal life without having to change your glasses. Get ready to see transparent eyewear models that display a sophisticated yet understated elegance in the 2025 collections.

Eco-friendly Frames

As the world has become increasingly environmentally conscious, the world of luxury fashion has quickly adapted to keep pace with the demands of the discerning modern customer, and sustainable material choices have become central to design and production. That’s why in 2025 we’ll often see high-end brands moving further away from the materials of the past and creating eyewear made from recycled plastic, bamboo, wood or biodegradable acetate. Sustainable eyewear not only helps brands reduce their own environmental impact, but also reduces the environmental impact of eyewear lovers themselves. The unique textures and aesthetics of eco-friendly frames also pave the way for stylistically sophisticated designs.

Tech-integrated Eyewear

In recent years, eyewear has not only become more stylish, but also more functional, adapting to the times we live in. The integration of the latest technology innovations into eyewear design and production is on the rise. Smart glasses started making waves in 2024 and are equipped with cutting-edge features such as augmented reality, camera, fitness tracking and audio capabilities to offer a completely futuristic user experience. Optical industry professionals are confident that the growing interest in technology-integrated eyewear will become more prevalent in the coming years, including in 2025. So those who opt for smart glasses now or in 2025 can feel ahead of the game.

September 2024

J.F. REY x HIDEO KOJIMA

Eyewear and Game Universe

The J.F. Rey x Hideo Kojima collaboration collection presents Iconics, Carbon Inside and Polarized series, consisting of 7 unique models for optical glasses, sunglasses and glasses that suitable for gaming.

J.F. Rey, founded in France in the nineties by designer Jean François Rey and known for its eyewear that combines stylistic boldness and the pursuit of innovation, has collaborated again with Japanese video game creator Hideo Kojima to present their new collection, J.F. Rey x Hideo Kojima. J.F. Rey and Hideo Kojima are known in their respective fields for their independent spirit and unique creative approach, forming a long-standing creative partnership that reflects their mutual admiration and shared vision of innovation and excellence. In this new collection, they combine their talent and expertise to interpret an avant-garde aesthetic vision with neo-retro influences. With its innovative design and timeless elegance, this collection transcends the boundaries between video games and fashion. This new collection is designed and meticulously handmade by the J.F. Rey design studio under the artistic direction of Hideo Kojima.

Consists of Three Ranges

The J.F. Rey x Hideo Kojima collection includes the Iconics, Carbon Inside and Polarized ranges, consisting of 7 unique models: optical glasses, sunglasses and gaming glasses. These creations combine the futuristic and technological world of Hideo Kojima with the elegance and craftsmanship of J.F. Rey. J.F. Rey x Hideo Kojima reflects the perfectionism for which Hideo Kojima is known, his love of technology and attention to detail that is omnipresent in his work. These unique creations feature Hideo Kojima’s iconic design. They embody the distinctive style and innovation that characterizes the designer, seamlessly combining aesthetics, high-quality materials and ergonomic comfort.

Iconics Range

The Iconics range of the J.F. Rey x Hideo Kojima collection consists of three models, HKxJF04, HKxJF05 and HKxJF10. The design of the optical frames HKxJF04 and HKxJF05 combines sophisticated acetate colors with exceptional titanium and stainless steel components. Elegant and technological, Hideo Kojima’s signature combination of acetate and laser-cut metal creates subtle lighting effects on the front. Designed for fans of the Japanese creator, this special detail is complemented by a Kojima Productions-designed metal insert at the ends. Each temple comes with a quilted titanium Flex designed to naturally adapt to the wearer’s face. The style of the models is based on a simple and contemporary color palette, enhanced by matte, glossy or satin finishes that highlight their sophisticated character. All frames are equipped with 3-IN-1 protective lenses, except HKxJF04 9800 and HKxJF05 0808, which are designed with lenses suitable for gaming. The HKxJF10 stands out for its innovative construction in stainless steel and acetate enriched with the symbolic codes of Hideo Kojima’s universe. In continuation of previous collaborations, the design of the temples is inspired by the Ludens Mask, a collectible from the latest collection. The model debuts with three nylor frames adapted for optical use, sunglasses and gaming. These customized options appeal to all style, technology and video games enthusiasts.

Carbon Inside Range

The Carbon Inside range of the collaboration collection consists of two optical models, HKxJF06 and HKxJF07. These two models are characterized by their unique features. Innovative designs that combine the best aesthetics with high quality materials dazzle in J.F. Rey construction in acetate and carbon fiber. Thanks to the exclusive multi-material technology of J.F. Rey’s Carbon Core collection, the frames offer the best in style, lightness and resistance. These frames combine the elegant and sophisticated aesthetics of carbon with functional excellence. Their grips are equipped with a chromed Flex for added strength and optimal comfort. Hideo Kojima’s artistic universe enhances the design with the Kojima Productions signature on the temples and sophisticated prints such as matte black, blue/black camouflage pattern, marble or granite-effect acetate, perfectly matching the finely textured images of carbon.

Polarized Range

The Polarized line reinterprets the now iconic sun clip frames from the J.F. Rey x Hideo Kojima collections. It consists of two optical models, HKxJF08 and HKxJF09, in acetate distinguished by a Flip-Up aluminum sun clip, available in black or gray depending on the model. The clip is specially designed to fit the frames perfectly and reshape their appearance, making it an original, modern and easy-to-wear accessory. Fully removable and articulated, the clip is equipped with polarized lenses for the most intense glare conditions. The original style of the frames blends retro elements with contemporary design, using stylistic references from Hideo Kojima’s characteristic graphic universe. Hideo Kojima uses eye-catching hues such as stylized forest patterns, camouflage effect and crystal blue. The temples of the frames are signed with Kojima Productions’ unique design, giving each frame a distinctive and singular touch.

August 2024

The Art of Accessory

Swarovski presents a new eyewear collection designed by Global Creative Director Giovanna Engelbert, inspired by the brand’s legendary jewelry collections.

Constella’s Inspiration

Swarovski’s Spring/Summer 2024 eyewear collection, created in collaboration with EssilorLuxottica, features a new sunglasses model inspired by the brand’s iconic Constella jewelry. The Swarovski crystals on these gorgeous sunglasses, which wrap the face, sparkle like a distant galaxy. The specially designed oval cat-eye shape gives the piece a contemporary feel. These metal sunglasses promise to make any piece shine with a flashy and striking style that will make you shine. Revealing the allure of the galaxy, it features curved temples and a detailed design with a half-rim ring, complemented by a total of 22 sparkling Swarovski crystals along the frame and temples. Inspired by Swarovski’s Constella jewelry, the temples are curved and connected to the frame from above, creating a perfect harmony. It reveals a constellation of Swarovski crystals in clear or golden shadow.

Lucent’s Sparkle

Inspired by the glamorous Lucent jewelry collection, Swarovski’s innovative joining in the new designs is reminiscent of the legendary Lucent crystal jewelry finishes. New transparent acetate frames and clear Lucent crystals are presented for the first time in these designs. The bright and cheerful styles in this family come in a choice of colors designed for those with a bold and playful spirit. Swarovski turns heads with modern square acetate framed sunglasses whose temples are complemented by striking crystals in vibrant colors. Swarovski effortlessly enhances all styles and brings them together flawlessly.

Imber’s Art

Never one to skimp on the glamor, Swarovski, in its new designs inspired by the Imber collection, arranges dazzling round crystals with detailed and artistic craftsmanship within bulging metal bezel inserts, just like the Imber accessories. The powerful acetate-framed sunglasses in this family are embellished with bold round crystals. A center of attention, these acetate sunglasses instantly captivate everyone with their sparkle. These cushion-shaped designs are both boldly chic and striking, thanks to the large crystals complemented by metal on the temples. The round acetate optical model is adorned with four crystals adorning each temple, radiating a unique Swarovski sparkle. Swarovski presents another unique eyewear design inspired by the Imber family and the sea. With the vibrant blue-green hues of an ocean sparkling under the sun and a structure reminiscent of sea goggles, this modern and natural eyewear features a total of 130 crystals that intensify the amount of light falling on the lenses, frame and temples. Finished with a removable strap, the black colorway offers an ocean-inspired look that is as stylish as it is sporty. These playful sunglasses offer a sporty fusion of function and fashion with a vibrant, sea-inspired design that reflects light. The design’s organic shape, reminiscent of sea goggles, offers unparalleled eye protection and a stylish interpretation, while shimmering crystals evoke the dizzying sparkle of the ocean.

Matrix’s Look

Inspired by the light-reflecting properties of pavé crystal installations, the new eyewear from the Matrix collection seamlessly combines legendary jewelry designs with contemporary designs, complemented by both intricate and simpler details. The innovative designs are presented in a bold, modern style with a semi-curved shape that seems to float in mid-air, framed by a metal bar embellished with continuous micro pavé crystals and extending downward from the temple ends. In the shape of a cat’s eye, the new sleek metal sunglasses offer an accessory that can be worn with any outfit. Finished with an array of Swarovski crystals running seamlessly along the temples and bridge, they effortlessly command attention and create a unique sparkle. Blending exceptional fashion and crystal craftsmanship, Swarovski adds sparkle to any look with this design. The modern sunglasses have a minimalist aesthetic with half-rim ring lenses. The embellished top bar and Swarovski crystal-encrusted temples that connect to the frame from above keep this modern half-rimmed design in place. Designed with meticulous attention to detail and featuring large oval lenses that are seamlessly joined by a metal bridge, the sunglasses offer a modern and stylish look. The metal temples are connected to the frame from above with crystallized pavé inserts, offering that flawless sparkle we know from Swarovski jewellery.

Swan Touch

Shimmering beyond traditional boundaries and embracing the extraordinary, the new eyewear, inspired by Swarovski’s iconic Swan, not only offers the wearer style with its striking structures, but also proudly represents the brand’s timeless heritage. The designs are complemented by a dazzling pavé crystal setting that adorns the two sides of the unique mask-shaped lenses and elegantly extends along the temples, reaching all the way to the tips. The legendary Swarovski swan, the emblem of crystal love that embodies joyful splendor and perpetual motion, adds exclusivity to this contemporary mask-shaped sunglass design. Beautifully embellished with more than three hundred crystals, these sunglasses will undoubtedly turn heads.

July 2024

Eyewear as Jewellery

Larma Eyewear, a fashion eyewear brand dedicated to creating sunglasses with an avant-garde look using recycled materials, is only three years old!

Larma is a fashion eyewear brand committed to creating sunglasses with an edgy look using second choice materials. The frames are carefully handmade in France and Italy, combining cutting-edge craftsmanship with avant-garde design. Guided by their desire to blend design, craftsmanship, and eco-responsibility, Swiss creative duo Ania Marincek and Julia La Mendola founded Larma in 2021. The designers are based between Paris and Geneva. Their journey spans various fields such as fashion design, jewelry, product and accessories design, as well as fashion and luxury management. For their first commercial collection, the studio created five eyewear models with bold, colourful designs, each available in three colours. Imagining their eyewear as jewellery, the designers created this collection with colourful, beaded acetates made from industrial waste. Combining texture, bright colours and expressive designs, every step of the design process is thought through with the aim of offering responsibly made unisex frames.

Larma is the result of research and dialogue around fashion, responsible design and regenerative production. The brand’s objective is to be part of a fashion that distances itself from the established codes of fast fashion and mass production cycles by offering a high-end accessories and eyewear brand with a responsible approach. Their design team is committed to produce the most ethically possible while ensuring high quality products at fair prices. Being at an early stage of their journey, making fully sustainable products constitutes a real challenge. However, in order to reduce waste and carbon footprint, they are committed to continuously look for innovative solutions to improve their impact and their eco-responsibility guidelines are circularity, exclusivitiy, proximity, quality and transparency.

When it comes to circularity, Larma frames are exclusively made of deadstock or recycled acetates from the eyewear industry. This process allows to reduce waste and re-purpose it into new products. The long-term objective is to produce exclusively with recycled materials. Exclusivity is also guideline for Larma. The amount of same-colour acetate is variable with deadstocks and offcuts. Therefore the brand can only produce a limited amount of each, which is why they offer exclusive models and limited series. Another way to avoid overproduction. The other guideline is proximity. Larma Studio makes it a point of honour to remain the most local possible in their supply and production chain. Working with companies within a small radius allows them to collaborate with the local traditional craftsmanship and generate low carbon dioxide emissions. All their suppliers and manufacturers are based in Europe; Their packaging and sunglasses are made in Northern Italy while their acetate supplier is based in France.

It is essential for Larma to work with high-quality materials and craftsmanship in order to offer long-lasting products. Accordingly, they exclusively work with the best quality materials as well as suppliers and manufacturers known for their expertise. Latest guideline is transparency and Larma are convinced it is possible to be part of the fashion industry while contributing to building an eco-positive approach to production and consumption.

They don’t claim to be fully sustainable yet but believe honesty and communication with their customers about their journey is key. The brand hopes it can encourage people to seek ethical choices when they consume.

The First Series of Larma / Genesis

For Larma’s first collection Genesis, the Geneva-based studio created five models of bold and colorful sunglasses, available in three colors each. Imagining eyewear as jewellery, the designers created this collection with pearled and colorful acetates made out of the eyewear industry waste. Combining texture, bright colors, and bold designs, every detail is thought to offer high-end genderless shades manufactured responsibly.

Design, Eco-responsibility, Craftmanship / Bloom

Guided by their desire to fuse design, craftsmanship and eco-responsibility, Swiss creative duo Ania Marincek and Julia La Mendola presents their brand new new eyewear collection Bloom by Larma Eyewear. This series of four shape variations maintains the elegant spirit of their first collection Genesis while adding a sporty touch and assertive volumes with elegance. The designers have taken on the challenge of creating sunglasses with a focus on three core values. First value is design. They prioritize bold, colorful, and sophisticated designs for their eyewear, allowing customers to express their individuality through unique styles. On the other hand Larma gives importance to eco- responsibility. Larma is committed to environmental respect by actively recycling acetate waste and materials from dormant stocks. By doing so, they avoid the consumption of first-choice materials, reducing their impact. Finally, Larma designs exclusive collections produced in limited series. This approach creates a sense of rarity and uniqueness, appealing to consumers looking for one-of-a-kind eyewear. By manufacturing their eyewear in France and Italy, Larma not only ensures top-of-the-range quality but also honors and supports local craftsmanship.

Source: The Eyewear Forum

June 2024