Commemorating fifty years is more than reflecting on the past; it’s also a statement about a powerful vision for the future. With a spectrum spanning from sports performance to street style, and from extreme sports to popular culture, Oakley stands not just as an eyewear brand but as an enduring icon that captures the rhythm of contemporary life. Its innovative lens technologies, aerodynamic design language, and boundary-pushing approach have redefined aesthetic standards across decades. Over this half-century journey, Oakley has become a symbol of innovation, engineering excellence, and performance-driven style. In 2025, the brand honors its golden milestone not with nostalgic retrospection but through a bold design approach and a culturally impactful creative partnership. As Oakley bridges its timeless legacy with the future, it signals the closing of one chapter and the opening of an exciting new page. This approach marks not merely a product evolution but a comprehensive transformation of its identity—rooted in style, technology, and culture.

Signature Style Honors Golden Year
To mark its 50th anniversary, Oakley introduces the ‘Ellipse 50th Anniversary’ eyewear model. Inspired by the brand’s iconic ellipse shape, this model is more than a commemorative design; it embodies Oakley’s timeless design philosophy in tangible form. The frame’s contours merge aesthetic elements from three distinct eras in Oakley’s history. These include the bold curves unique to the ’90s, the stem transition inspired by today’s best-selling Radar EV model, and lenses crafted with PhysioMorphic™ Geometry that represent Oakley’s visionary outlook for the future.

The 50th Anniversary Ellipse, part of the Ellipse collection, features a special surface finish named Midas Fleck. This design, with its gold flecks set against a black base, highlights the brand’s sophisticated blend of technical craftsmanship and aesthetic elegance. Prizm™ 24K lenses deliver exceptional contrast and color definition, promising not just style but a visual experience that embraces perfection. Equipped with Unobtainium nose pads and temple tips to enhance grip and comfort, this limited-edition model upholds Oakley’s commitment to performance. Marrying luxury, elegance, and the brand’s performance-oriented approach to comfort, the Ellipse 50th Anniversary sunglasses offer discerning collectors and forward-looking customers a design and craftsmanship that speak to Oakley’s future vision.

A Bold New Chapter in Creativity
Oakley’s 50th-anniversary surprises extend beyond this special eyewear release. The brand announced the addition of globally renowned musician and cultural icon Travis Scott to its team with the newly created title of Chief Visionary. Rapper and producer Travis Scott had prominently featured Oakley eyewear in his stage costumes, music videos, and campaigns since 2022, earning him frequent recognition in fashion publications as the brand’s unofficial face. Particularly during his legendary post-apocalyptic themed 2023 tour, Scott’s stage style spotlighted Oakley designs, playing a significant role in rekindling the brand’s popularity among younger generations. This period has been viewed as part of an organic renaissance, refreshing Oakley’s cultural legacy. Without compromising his personal style, Scott’s close affiliation with the brand elevated him to a strategic partner poised to reshape Oakley’s creative identity.

Travis Scott, along with the creative team behind his Cactus Jack label founded in 2017, will collaborate with Oakley to bring fresh perspectives to the brand’s iconic models and guide the creative process for upcoming eyewear and apparel collections. This partnership plans a variety of initiatives, ranging from innovative campaigns to limited-edition collections. Exclusive pieces released through Scott’s own Cactus Jack brand will also be part of this journey. Oakley describes this collaboration as a “bold new era,” emphasizing that Scott’s role extends beyond campaign face to a creative visionary shaping the brand’s future—a move that breaks conventional molds. The Day Zero capsule collection, the first tangible outcome of this partnership, has gained global attention upon its launch, signaling the promising start of this daring endeavor. Featuring standout apparel and poster prints, this mini collection heralds numerous future collaborations expected to captivate millions with their aesthetic and harmony.

The launch of the Ellipse special edition alongside the involvement of Travis Scott—who is not only a global music and style phenomenon but now also Oakley’s Chief Visionary—marks a pivotal evolution for the brand in design and cultural influence. While Oakley continues to channel its heritage of technical engineering into trend-forward creations, it simultaneously strengthens its connection with cultural icons spanning street culture to music. This dual commitment reflects Oakley’s resolve to speak to the language and spirit of a new generation and era. The brand once again proves its ability to adapt effortlessly to the spirit of the times and its relentless pursuit of growth.

Founded by Markus Temming in Münster, Germany, the globally renowned independent eyewear brand Markus T has been delivering high-level, design-driven optical solutions since 1998. Designer and Creative Director Markus Temming continues to shape the brand’s vision and design language. Recognized as one of the world’s most influential eyewear designers, Temming places simplicity, consistency, and humility at the core of his design philosophy. The brand’s headquarters are located in a restored grain distillery in Isselhorst, a village near Gütersloh. More than just a production site, this space embodies the brand’s commitment to handcrafted eyewear and offers an open, contemporary, and inspiring atmosphere for both work and visitors.

Over the years, Markus T has earned numerous prestigious awards for its excellence in design and technology. In 2015, the launch of the Design/D3 collection marked a milestone for the brand, earning the iF Gold Award, Red Dot Award, and German Design Award in the same year—solidifying its leadership in the world of eyewear design. True to its minimal design ethos, Markus T achieves maximum impact through thoughtful simplicity. Instead of concealing technical details, the brand showcases them with refined aesthetic clarity. Every element of a Markus T frame is purposefully integrated, ensuring that nothing obstructs the wearer’s field of vision.

Among the brand’s engineering innovations, the signature screwless hinge technology and patented Multi-Step Coloring (MSC) process stand out. Markus T’s unique screwless hinge technology, used in all of its collections, gives the frames longevity, flexibility and a flawless look, while the patented Multi-Step-Colouring colouring process gives the frames a natural, matte finish. All Markus T frames are crafted from either titanium or the brand’s patented lightweight synthetic material, TMi. The patented TMi material, which has a balanced structure between robustness and low weight, attracts attention with its combination of lightness and comfort, while being UV resistant, recyclable and hypoallergenic.

Iconic Markus T Collections
The Design (Classic / D3) collection, which truly captures the DNA of Markus T, is crafted from a single titanium wire and embodies minimalist elegance. With its screwless hinge and unique assembly technology, this collection has earned design accolades such as the iF Design Award, Red Dot Award, and German Design Award. The Dot / Dot Mono collection stands out with horizontal temple designs and ultra-thin, laser-cut titanium plates. A complex hinge mechanism provides maximum functionality with minimum volume, resulting in a clean yet powerful aesthetic. The latest addition to this line, Noble Glow, earned the 2025 Red Dot Award. Ease Pro, featuring screwless and rimless frames weighing just 3.6 grams, has also become one of the brand’s most awarded series. The 2020 Red Dot-winning collection pairs a titanium wire structure with a precise lens-mounting technique for a sleek, ultra-light design. The Titan collection explores the use of matte-finished titanium sheets. Though slim in appearance, the models are exceptionally durable, offering long-lasting performance with minimal maintenance—blending functional strength with refined aesthetics. The Mio collection is defined by its translucent, light-reactive color transitions. The elegant combination of TMi and titanium temples delivers a soft and harmonious visual effect, even in bright light. Finally, the Me collection reflects the brand’s dedication to color and material diversity. By merging titanium with TMi, the collection offers highly flexible and resilient frames with long-lasting surface quality. Intricate laser-cut detailing adds both technical precision and visual elegance.

Brand-new Color by Technical Mastery
Adding to its curated color palette, Markus T introduces Dark Red—a new tone glowing with intensity and sophistication. This distinctive shade brings striking presence and bold character to the brand’s signature frames. The independent brand skillfully applies the new tone to the high-grade titanium surfaces of its Dot, Ease Pro, and Titan collections, as well as to TMi materials featured in the Mio series. The result: a technically advanced, rich, and refined color brilliance.

For frames made from TMi, the brand uses a gentle rotary dyeing method, infusing pigment deep into the material for exceptional color depth. From the delicate balance of pigment formulas to the precise tuning of tone, the process is carefully controlled to ensure a flawless, even finish. When it comes to titanium, Markus T employs a sophisticated and patented anodizing technique to achieve the new Dark Red shade. This finely calibrated oxidation method not only creates extraordinary color depth on the titanium surface, but also delivers the velvety glow that defines the collection’s aesthetic. Thanks to the brand’s proprietary coating process, the intensity of this bold new color remains vibrant over time—imbuing each frame with a timeless yet daring character. Once again, Markus T proves that technological innovation and refined design are not opposing forces, but perfect complements.

Source: Spectr

Founded in 2002, the French independent eyewear brand Parasite Eyewear has done more than just produce glasses; it has also developed a vision, a design philosophy, and a bold stance that redefines the very concept of eyewear. Parasite Eyewear is recognized for revolutionizing eyewear design through its innovative models that combine sci-fi aesthetics and advanced technology, created by its Founder and Creative Director, Hugo Martin. The brand redefines the traditional notion of eyewear, offering its users a unique experience. From its design studio in Paris, this brand views eyewear not just as an accessory, but as an individual form of expression, a manifesto of technology, and an extension of contemporary art. Each of its collections signals a balanced fusion of aesthetic and technical excellence.

Parasite Design Philosophy
Parasite’s design approach merges retro-futuristic aesthetics with functionality. Pushing the limits of traditional eyewear forms, the brand creates modern and innovative looks by combining geometric lines, sharp edges, and technological touches. Drawing inspiration from science fiction and alternative culture, Parasite focuses on avant-garde, high-quality eyewear. This approach forms the foundation of the brand’s distinctive and striking designs. Patent-pending active support systems that enable the glasses to seamlessly integrate with the face are a testament to the brand’s commitment to ergonomics and comfort. The ‘Stereo’ active holding system introduced in the year Parasite was founded allows the glasses to stay in place by clinging to the temples, eliminating the need for nose or ear support. This innovative patented system enhances user comfort while also providing an aesthetically pleasing look, accelerating the brand’s rise in the industry.

Functional, Aesthetic, and Durable
Since its founding, independent Parasite Eyewear has not only promised retro-futuristic elegance but also freedom of movement and durability. Every detail, from material selection to production techniques, is meticulously considered in the brand’s collections. Parasite uses ‘Steelskin,’ a special stainless steel alloy, to produce thin, lightweight, and durable frames. This material offers hypoallergenic and recyclable properties, providing eco-friendly options. By prioritizing sustainability and opting for recycled materials, the brand sets an example in the industry in terms of environmental responsibility. Innovative techniques such as 3D printing, laser cutting, and lightweight flexible metal alloys form the foundation of their collections.

Parasite Eyewear has also made a name for itself in the optical world by winning prestigious awards, celebrating its design capabilities, production techniques, and eco-friendly material choices. Most recently, at the 2024 Silmo d’Or Awards, Parasite won the Jury’s Special Prize with the Morph Alpha model. Parasite, in collaboration with artist Clara Besnard, developed Morph Alpha and brought new life to its iconic Morph model, which was launched in 2003. For this reason, this award is considered one of the most concrete proofs that Parasite’s design vision, which skillfully combines the past and the future, has been internationally recognized.

Innovative Spirit Grows in 2025
The 2025 collection of Parasite Eyewear once again showcases the brand’s innovative spirit and design courage. The collection stands out with four special models that merge aesthetics with technology. Each model stands out with its unique story, design language, and functionality, reflecting the brand’s boundary-pushing approach. The CTRL model, produced with 3D printing technology, perfectly adapts to the face thanks to its dual temple theme. The upper temple piece is designed to integrate with protective equipment, making it a functional solution for outdoor sports and performance activities. With a design that protects the eyes like modern armor, the CTRL model is both aesthetically and functionally powerful.

Developed in collaboration with artist Alexandros Angelidis, Morph 2 is a reimagined version of the iconic Morph model from 2003, now produced with recycled and recyclable materials. Combining tradition with innovation, Morph 2 carries a nostalgic air while transforming into a reflection of contemporary design language. The Prophecy 1 Sun model, enriched with LED Vision technology and iridescent rings, makes a striking appearance in the 2025 Parasite collection. This design, blending shiny and matte textures, light and intense elements, and classic and avant-garde lines, offers a glimpse into the future. Each detail of Prophecy 1 Sun is thoughtfully designed to allow the play of light and shadow, making it not only an accessory but also a piece of artistic expression. The Karma 1 model presents a bold concept that combines eyewear design with jewelry and adornments. This model, which can integrate with necklaces, earrings, and bracelets, takes wearable art to a new level. Offering users the chance to create their own combinations and personalize their look, Karma 1 stands out as a striking example of the brand’s approach to supporting individual expression.

The 2025 collection of Parasite Eyewear once again affirms the brand’s unique design philosophy and its aesthetic vision through technical innovations. Each model not only appeals to the eye but also offers a new experience, a discovery, and a journey that transcends the boundaries of contemporary design. Parasite transforms eyewear from a mere object into a form of identity expression, creating a space for users to write their own stories. With its bold steps in the eyewear world, technical innovations, and extraordinary design language, Parasite Eyewear continues to design the eyewear of the future, today.

A Lifelong Passion for Design
The name “Cazal” is derived from the combination of the first two letters of the brand’s co-founder and creative director Cari Zalloni’s first and last name. Born in Athens, Greece, in 1937 to a Greek-Italian father and an Austrian mother, Cari spent his childhood roaming the lively streets of ancient Athens. After the death of his father in 1947, the family moved to Austria to be closer to his mother’s relatives. At the time, Vienna served as a cultural bridge between Eastern and Western Europe. Growing up in a design-infused environment, Cari graduated from the University of Applied Arts Vienna in 1960. After graduation, he briefly worked for an Italian furniture company, designing lighting fixtures. But in 1962, he moved to Germany and entered the eyewear industry, which would ultimately introduce him to the world. He began working for Carrera Optyl, one of the most influential eyewear brands of the time, where he contributed to many collections. However, it was the Saphira collection that truly drew attention, offering a preview of the legendary designs he would later create. In 1975, as his success and reputation in eyewear design grew, Cari Zalloni decided to launch his own brand. With the support of entrepreneur Günter Böttcher, Cazal Eyewear was born. From the very beginning, Cari and his partner were clear in their design philosophy: to create distinctive, attention-grabbing frames. Though Cazal’s first collections didn’t appeal to the masses, a devoted fan base quickly emerged-drawn to the brand’s originality and rule-breaking design language. Over time, Cazal glasses became the perfect choice for this growing audience. Cazal has always delivered designs that spark conversation, attract attention, and ignite debate. Under Zalloni’s leadership, the design team worked meticulously to redefine the form of eyewear. They pushed the boundaries of symmetry and created groundbreaking models that set Cazal apart from other brands. In 1970s Germany, this unique Cazal design culture was about to intersect with another rising cultural movement: hip-hop, emerging in the United States.

Cazal and Hip-Hop Connection
While Cazal was becoming a favorite among street style enthusiasts in Europe, hip-hop was being born in the U.S. In late-1970s New York, DJ Kool Herc and Grandmaster Theodore laid the foundations of hip-hop at block parties on the East Coast. The bold and defiant style of artists like LL Cool J and Run-DMC perfectly aligned with Cazal designs. When Run-D.M.C.’s Darryl McDaniels wore the 607 model, the now-iconic frame gained massive popularity and Cazal Eyewear’s U.S. sales skyrocketed. Cazal’s American distributor, Palm-Ultra, grew alongside the brand’s popularity and began producing its own striking models. The 858 worn by MC Hammer and the 616 worn by Spike Lee were both born during this period. Today, pristine originals of these iconic models can fetch up to $1,000. Reinterpreting material, function, and form in a uniquely distinctive way, Cari Zalloni left behind a global luxury brand that broke sales records in over 60 countries upon his passing in 2012. The design team, who remain passionately committed to the values of this charismatic revolutionary, immortalize Zalloni’s signature while creating collections that carry the Cazal identity forward and set new standards.

Breaking the Design Code

• 1000s
  Like timeless jewels, the Cazal 1000s series reflects feminine individuality. This women’s collection dazzles with shimmering details in emerald, sapphire, amethyst, and ruby tones.

• 4000s
  Thoughtfully crafted details define the Cazal 4000s collection. Lightweight and comfortable models feature geometric elements blended with classic elegance. Modern touches and a playful design language offer a free and stylish way to express personal identity and confidence.

• 5000s
  The Cazal 5000s-another women’s collection-pays bold homage to the brand’s iconic quality. Known for its avant-garde approach, Cazal plays with volume, geometry, and strong contrasts in this series. Elements inspired by Cari Zalloni’s legendary models are reinterpreted here with new life.

• 6000s / 7000s
  The Cazal 6000s / 7000s collection is the pinnacle of timeless elegance and impressive design. Crafted from titanium and acetate, this series promises sophisticated aesthetics and exceptional comfort. It’s designed for maximalist men with character and a strong presence.

• 8000s / 9000s
  These series reinterpret the timeless and charismatic style of Cari Zalloni. Bold shapes and striking colors captivate both long-time Cazal devotees and the new generation of fans.

• 8500s / 9500s
  These bold and colorful models speak to those outside the mainstream. Designed with luxury materials and infused with vintage flair, the Cazal 8500s / 9500s series preserves the brand’s iconic and timeless design language.
• Legends
  The Cazal Legends collection brings Cari Zalloni’s original, trailblazing designs into the present. Shaping the look of hip-hop culture, these models became unforgettable icons in music videos and movies. The series continues to be a favorite among global celebrities and style icons.

Cazal Celebrates 50 Years
For half a century, Cazal has redefined eyewear with its bold and pioneering designs. At this milestone moment, the brand pays homage to its rich heritage while embracing the limitless possibilities of the future. With a design philosophy often described as “radical maximalism,” Cazal continues to push boundaries. Its 50th anniversary campaign features surreal landscapes, floating structures, reflective monuments, and imaginative forms-boldly showcasing the brand’s extraordinary spirit. At 50, Cazal reaffirms its mission to keep redefining eyewear with courageous, visionary, and character-rich creations.

Source: Ed&Sarna

May 2025

Scandinavian Aesthetics
Fleye Copenhagen’s mission is to create eyewear that both complements and accentuates an individual’s style and personality. All of its designs carry a distinctly Scandinavian spirit, skillfully blending urban influences with classic simplicity. The result: bold yet timeless silhouettes. Each frame is handcrafted using hypoallergenic materials, reflecting the Danish brand’s commitment to quality. Fleye also stands out for its innovative material choices—becoming the first eyewear brand in the optical world to successfully combine carbon fiber and wood in a single frame. By merging the strength of carbon fiber with the organic beauty of wood, Fleye has not only introduced a unique visual aesthetic but also ensured lightweight durability. The brand’s carbon-wood eyewear comes in a diverse palette of vibrant hues, including indigo blue, burgundy, and purple.

Fleye Copenhagen also merges comfort, functionality, and design sophistication with beta titanium. The brand’s beta titanium collection, a testament to modern Scandinavian design culture, is centered around durability and sustainable craftsmanship. Meanwhile, its acetate collections reinterpret classic shapes with a contemporary touch. The unexpected material combinations and expert use of color create eyewear that is both distinctive and timeless. When working with acetate, Fleye selects deep, marble-inspired tones that lend a sophisticated and individualistic touch. Additionally, the brand employs a specially developed acetate composition, enabling the creation of ultra-thin, lightweight styles without compromising the vibrancy of its designs, patterns, and color combinations.

Combining Details: Innovative Aesthetics
With the arrival of the Spring/Summer 2025 season, Fleye Copenhagen presents the Combining Details collection. This latest collection explores innovative combinations of materials, shapes, and colors, taking eyewear design to new dimensions. Inspired by the concept of mystical illusion, Combining Details integrates subtle yet bold design elements-some meant to stand out, others concealed, visible only to the wearer.

The collection’s material choices reflect Fleye Copenhagen’s signature approach, incorporating block titanium, sheet titanium, HDCA, and carbon-wood composites. Each of these premium materials has been carefully selected to endow the designs with unique structural and aesthetic qualities. Blending striking colors with distinctive shapes, Combining Details raises the bar in the eyewear fashion world, offering originality with effortless elegance.

Among the highlights of the Combining Details collection is Emilie, a sheet beta titanium optical frame with large, round lenses, a lightweight structure, and a refined feminine aesthetic. The soft pink and rose gold tones selected for Emilie highlight the inner rim details, reflecting the design’s understated yet sophisticated appeal. Another standout piece is Pelle, a bold optical model featuring striking geometric lines. Crafted from HDCA, Pelle is distinguished by its fluid, seamless curves and serves as a perfect example of the balance between structure and movement. Meanwhile, the Robin frame, crafted from carbon-wood composite, showcases deep, rich color tones while elevating the natural texture of carbon fiber with a fresh, modern twist. True to Fleye Copenhagen’s core philosophy-meticulous craftsmanship, innovative expression, and a dedication to timeless style-the Combining Details collection redefines the boundaries of eyewear design.

Source: Spectr

April 2025

‘Theo Loves You’
Today we see the slogan ‘Theo Loves You’ of the independent Belgian design brand on countless platforms: on their products, packaging, websites, shop windows and so on. However few people know that this simple yet emotional slogan was born in the early nineties, under the direction of Wim Somers, Theo brand wrote it as a small note on the order forms sent to optical shops to place their orders. It will come as no surprise to you that Theo has taken this bond of love with its customers from its earliest years, through its transformation into a global independent brand, to the present day, and that the stores that work with the brand also love Theo.

Its Newest: Liquid Elements
Theo’s first collection for 2025, Liquid Elements, takes its name from the liquid elements in the periodic table. Each model in the collection draws attention with its fluid forms and balanced lines. Designed to adapt to different face shapes, these frames combine comfortable wear with aesthetic refinement. With its fluid transitions and soft curves, the Liquid Elements collection, which makes you feel the closeness of the design to nature, also reveals the brand’s mastery in the use of materials. As liquid elements are harmonious and variable by nature, the eyewear models in this collection offer a versatile use. Offering a new perspective in eyewear design, the Liquid Elements collection also stands out with the craftsmanship in the details. The materials used in the frames are selected in accordance with high quality standards and every stage of the production process is meticulously managed. The subtle curves of the eyewear temple and the structure that adapts to facial contours make a difference not only in terms of aesthetics but also in terms of comfort. The brand’s principle of balance and harmony in each of its designs is also evident in this collection. Color options range from bold tones to sophisticated transitions. With each collection, Theo pushes the boundaries and opens new paths in the world of optics. Liquid Elements, as the most current reflection of this quest, stands at the point where original design and technical mastery meet. The models named Gallium (Ga), Bromine (Br), Rubidium (Rb), Cesium (Cs), Mercury (Hg) and Francium (Fr), which change the classical frame perception, aim to bring a new dimension to eyewear. Carrying the brand’s Dna, the Liquid Elements collection brings an innovative approach not only to eyewear design but also to the way users express themselves. Theo’s creative vision is evident in the new collection as it is in every collection. Inspired by liquid elements, the first Theo eyewear of 2025 brings elegance and dynamism together, breathing new life into the world of optics.

Source: Spectr

March 2025

Different Solutions for Different Needs
Nano Vista offers a wide range of products such as prescription frames, prescription sunglasses, sunglasses, blue light protection glasses, clip-on glasses that meet all the needs of the 0-18 age group. Let’s take a closer look at some of Nano Vista’s collections that offer different solutions for different needs:

Nano Indestructible: Aimed at children and teenagers from 4 to 16 years old, this collection is made with SiliflexTM, a patented heat-moldable material with maximum flexibility that makes the frames 35% lighter than acetate glasses. Nano Vista presents this unique collection, which is a bestseller not only in Spain but also on the world market, with the slogan ‘indestructible’, emphasizing the flexibility and durability of the products.

Nano Solar Clip: Nano Solar Clip has all the features of the Nano Indestructible collection: durable, lightweight and super flexible, it also includes a magnetic solar clip that protects the eyes from the sun’s rays and a Blue Block clip that protects against harmful blue light emitted by digital screens. Anti-reflective and category 3 lenses protect children from UV radiation with a single clip.

Nano Glow: Another collection produced with the brand’s patented SiliflexTM material, Nano Glow literally glows in the dark thanks to fluorescent particles placed in the eyeglass temples. With Nano Glow glasses, children both love their glasses more and can easily find them even at night or in low-light environments.

Nano Baby: Nano Baby glasses are adapted to the needs of babies from 0 to 4 years old. They are flexible, comfortable, indestructible and lightweight. Offering ergonomic, adjustable designs with no metal parts, the collection is equipped with rubberized temples and adjustable, rounded temple tips for a better fit behind the ears. Hypoallergenic, the Nano Baby collection, like all other Nano Vista collections, is free of the chemical BPA.

Nano Cool: This collection is for all the cool boys and girls who care about their style. This collection, which stands out with its design features, is aimed at children between the ages of 6-18. Featuring ultra-thin and colorful acetates and avant-garde design elements for a modern and stylish style, Nano Cool ideally reflects the brand line with its lightness and comfort.

Nano Metal: The Nano Metal collection offers flexibility and resistance never seen before in metal eyewear for children. The revolutionary collection offers a new generation of ultra-lightweight models that can flex 180º, bend, fold and immediately return to their original form.

Nano Sol: This collection offers durable, double-injected, ultra-light frames for babies, children and teenagers. They are made with high-quality rubber coatings for added comfort, polycarbonate, an ultra-soft material, and the patented SomflexTM. The collection’s high-quality sunglass lenses are available in the brand’s anti-reflective, Blue Block and photochromic options.

Nano Custom Fit: The Nano Custom Fit collection, consisting of prescription glasses that adapt to the physiognomy of children, combines different nose bridge types, taking into account the different nose widths and depths of children. Custom Fit, the Nano Vista collection, which focuses on the facial morphology of children at most, offers numerous solutions such as longer temples and elastic bands.

Nano Airline: With TR90 front and SiliflexTM temples, this collection is equipped with the patented ’52’ hinge system for greater flexibility. The Nano Airline collection consists of 4 bold, ambitious and inspiring models for the new generation of children: Falcon, Jet, Top Gun and Air Force, which stand out with their aerodynamic designs.

Source: Eventosyformacion

February 2025

The New Trend: Masao Eyewear

Whether it’s the finest titanium or stainless steel, or even transparencies with a wide range of color nuances, Masao defines its products by high quality and excellent craftsmanship. In this way, Masao demonstrates the true art of making the everyday special. The materials used in Masao Eyewear not only ensure durability, but also reflect the brand’s commitment to sustainability. The color tones used in the brand’s collections are mostly calm and subtle, yet exude a sophisticated elegance. In addition to cool metal colors such as blue, black, gun metal and green, the transparencies collections also feature textured havana, classic matte or glossy black. These colors symbolize Masao’s aim to combine classic aesthetics with modern touches. Masao Eyewear’s collections are characterized by high quality materials and excellent craftsmanship. The finest titanium, stainless steel and a wide range of acetates from timeless textured Havana shades to transparent colors define the products. Each piece exemplifies the art of making the everyday special and the impossible possible. Masao’s fits are the result of numerous daily tests and valuable feedback from users.

The variety of shapes and openness to new materials are key elements that characterize the collection. Masao offers products that combine durability, character and a contemporary, wearable timelessness to create long-term value and benefit. Masao Eyewear’s collections are refreshed twice a year, with approximately 100 stock-keeping units offering new themes and fresh designs. The brand’s sustainable and innovative design approach supports the goal of creating a lasting style without being dependent on seasonal trends. Updating the collection aims to tell a new story each time and enrich the aesthetic experience of its users. This constant evolution shows that it’s all about high quality products, without agitation, without a dominant name, making Masao one of the new trend brands.

Source: Spectr

December 2024

Pure Lightness Dazzles

Mykita presents its newest campaign, Pure Lightness. In the new campaign, unusual perspectives, distinctive compositions and a defined presence of light contribute to a strong mood and a unique atmosphere that expresses the pure yet radical aesthetic of Mykita’s visual identity. In a combination of close-up and distance images, Photographer Artist Ben Beagent captures the essence of the lightness, modern structures, balanced silhouettes and refined color compositions that define the eyewear designs. The Stockholm archipelago, with its sharp, clear light and raw landscape, provides an authentic and natural setting that reinforces the preference for pure, understated elegance and minimalist aesthetics. Mykita has pioneered many patents in eyewear, always emphasizing lightness, comfort and precise fit. The Germany-based brand’s patented design solutions, such as its iconic spiral hinge, serve as styling elements that distinguish its products from the rest, signaling the pure yet radical aesthetic that defines the brand.

Pure and understated, bold and confident designs await users in the new Mykita collection. As the core aesthetic of Mykita Acetate is based on the visible interplay of high-tech functional elements and tactile acetate material, the responsibly designed new collection is made entirely from Acetate Renew and equipped with Mykita’s patented Endura hinge to preserve the exclusive fit and longevity of these reinvented classics of eyewear design. Mykita’s new collection features versatile eyewear designs that allow each individual to find their own expression and still feel unique to the brand.

November 2024