“I think Silmo Istanbul is of great importance for both manufacturers and suppliers by bringing different cultures and societies together.”

Hello Mrs. Nazlı, could you tell us about yourself? Did you first start working in the optical sector with Göral Gözlük?
Hello, I am one of the women who have ideals, who can take steps to realize these ideals and who always aim to keep the level of effort at the highest level in order to achieve maximum success. First of all, I have been very interested in glasses since my early ages. Before moving to the factory and production network, I did a lot of research looking for ways to be the best in this sector. I went to China, one of the leading countries in the production of eyeglass frames, and stayed in China for two years to conduct various researches by visiting various factories in this direction. Finally, I returned to my country by blending my curiosity and research. The desire to contribute to domestic production in Turkey has further strengthened my courage to specialize in the sector. In 2003, this adventure that we started has produced great results with the sufficient determination of myself and all my colleagues. I always wanted to make a small contribution to the position of women in today’s society, to provide employment and to stand on their own feet. In this context, I succeeded in creating a female employee capacity of eighty percent of our company. By moving in the direction of my ideals, we have succeeded in becoming the best company in the production of glasses in Ankara.

We know that you have moved to a large facility. Could you tell us about your production activities and the operation of your facility?
We have switched from our facility where we are currently manufacturing metal eyeglass frames to a larger facility where we can produce TR-90 upon continuous demand from our customers. With the start of production, we continue to produce and deliver almost every type and model of glasses needed with high demand. Since we have moved to a larger facility, we have provided more employment, so the number of our colleagues has increased considerably and each of them is creating tremendous work in effective working conditions.

Are all the brands of your company produced in your facility? Apart from your own brands, do you also import brands?
Since the eyewear sector is seen at high levels in terms of being a trend in Turkey and in the world and in order to do our job completely, we continue our work by paying special attention to each of our brands. There are eleven brands in total within our company.

We know that you export your products to many countries. Which promotional activities do you prefer to strengthen your international sales?
In our international sales, we carry out the process together with our Foreign Trade Department. This department is responsible for the packaging of the products, the delivery of the products to the company that will make the delivery, the receipt and satisfaction of the product; It provides 24/7 communication support to each company. The most important process of our business starts after the products are received. The reason for this is the motto we have adopted as a company; “The biggest advertisement is the reference.”

As a manufacturer company that increases its capacity more and more every year, are you able to get the necessary support from the government for your investments? What are your expectations?
As Göral Gözlük, we are a company with an active customer portfolio and a production network that is growing day by day. We do not receive any support from the government. Our state will definitely have more incentive studies for production. We demand these to be expanded.

In our previous interview, you mentioned that you attach importance to R&D and innovation. Could we talk about the innovations and goals that await Göral Glasses in the new period?
We are concentrating on R&D studies and we aim to support these projects that are more widely demanded and to shape our products in a better quality and more qualified form. An innovative approach will surely take every organization much further.

Thank you very much for this valuable interview. Finally, could we learn your views on the evolution of our magazine 4 your eyes into digital publishing?
I think that your magazine 4 your eyes is a successful publication in the sector in order to keep up with the current news in Turkey and in the world. At the same time, I am aware that the magazine informs its readers about the development and innovations of many companies that are well-known or lesser-known in the sector. We would be happy if elements such as magazines and newspapers evolve according to the development of the internet and our speed of access to news and create digital publications. Because I am a strict follower of 4 your eyes, which draws a reliable profile to reach the right information. I wish you continued success.

April 2023

“We believe that Silmo Istanbul offers an ideal environment and opportunity to expand our customer range and reach a wider audience.”

Hello Mr. Şahin… First of all, could you introduce yourself a little bit and tell us about how you personally crossed paths with the optical industry?
Hello… I am Yavuz Şahin Türkeli. First of all, we would like to thank 4 your eyes family for this interview. Türkeli Tekstil is an Izmir-based company established in 2016. As a result of our product researches since our establishment, we have determined that there is such a gap in the optical sector for eyeglass cases and bags, and as Türkeli Tekstil, we decided to direct a branch of our product range to the optical sector. Since our inception, we continue to serve both at up country and abroad by increasing our design diversity and increasing our product range.

What are the differences of eyeglass case and bag design from other accessory cases? Can you share the approval process of the designs?
As Türkeli Tekstil, we of course attach importance to the designs of our products being aesthetically stylish and striking. While preparing our luxury eyeglass cases and bags, we are primarily inspired by the demands of our customers and the latest trends. However, only aesthetic elegance and elegance is definitely not enough for us. For this reason, every case and glasses case produced in our company is specially designed to prevent damage to the material placed inside. Our primary goal is to provide the optimum level of protection, which is the function of the product.

Could you give information about your facility where you produce your products and its capacity?
As Türkeli Tekstil, we continue our activities in an area of two hundred and fifty square meters, which includes our production, storage, quality control and management buildings. Our business meticulously produces approximately two thousand five hundred pieces of eyeglass cases and bags per day.

What is your strategy for expanding your distribution and sales network?
As a newly established company, we are very attentive to announce our business and products to the masses. For this purpose, we are developing both our distribution and sales network through the work of our well-equipped staff promoting our company and products in the market, our advertisements on digital platforms and my personal customer visits. At the same time, thanks to our presence at the Silmo Istanbul Optical Fair, which we have been participating in for two years, we are increasing our customer potential and our place in the market day by day.

Do you also produce product boxes or bags for different sectors?
Yes, we also prepare products for different sectors other than the optical industry. I can count the stationery, cosmetics and jewelry sectors among them. We produce promotional bags according to customer demands in these sectors. We have recently started to produce laptop and tablet cases in line with the demands of our customers. We will continue to produce aesthetically stylish and remarkable cases and bags that ideally protect the products placed in them.

Do you follow international fairs and what are your thoughts on this subject?
I believe that following international fairs closely is of great importance in terms of discovering sectoral innovations, the latest trends, expanding your horizons as a manufacturer and perhaps most importantly, capturing business opportunities. For this reason, as Türkeli Tekstil, we are determined to take initiatives to take our place in these fairs in 2023.

What are your evaluations about Silmo Istanbul Optical Fair, which you have been among the exhibitors for two years, and what are its contributions to your company?
We think that Silmo Istanbul Optics Fair offers an ideal environment and opportunity to expand our customer range and reach a wider audience as a company that can be considered new in the sector and produces eyeglass cases and bags. As Türkeli Family, we are happy to be one of the exhibitors of Silmo Istanbul, which manages to go further than the previous year and expands its impact area every year.

Thank you very much for giving an interview to our magazine. Finally, could we learn your views on 4 your eyes and its evolution into digital publishing?
4 your eyes is a magazine that truly guides the optical industry with all its content. I believe that with its transition to the digital platform, it will reach more readers and thus expand its sphere of influence. I would like to thank you for all the effort you put into the sector and for this interview. I wish you continued success.

March 2023

With the Silmo Istanbul, Turkey became a powerful supplier for its geography. For seeing the latest trends in the industry, getting to know the sub-sectors that support the industry and finding new customers, Silmo Istanbul is the right address.

You have several companies and activities under one roof. Which groups do you work with and when did your path cross with the optics industry?
Thank you for your interest. Our company started its activities in Tahtakale in 1985 with the watch trade. After working only in the watch industry for many years, we entered the eyewear industry with the production and sale of licensed children’s eyeglasses in 2005. Then we obtained the production and sales licenses of the world-famous sports brand Slazenger and the fashion brand Lee Cooper, and expanded our eyewear portfolio with our own brands Belmond and Quantum. We have currently reached a considerable size in the market with our four brands. We took our first step in the retail sector in 2013, and we continue to grow steadily since our incorporation of the Konyalı Saat store chain in 2019.

In the recent years, the conditions of competition have become quite difficult. Which communication tools do you find more effective for marketing and sales?
The breakthroughs we made in the field of communication especially got a lot of attention this year. We can give the example of our Teoman X Quantum cooperation, which we talked about a little while ago. Digital, TV and outdoor advertisements were also very effective for our brands in the 2022 solar season. Digital and social media communication is indispensable in today’s conditions, as such our communication in these channels continues throughout the year. We also highly value our commercial marketing efforts for our retailers. Visual applications and promotional materials that will highlight our brands, especially in their stores, our retailer meeting where we explain our brands and present our new products, our participation in the organizations of cooperatives and Silmo Istanbul Optical Fair have all become the traditional elements of our retailer communication.

You were elected as the Chairman of the Opticians and Watchmaking Professional Committee in the Istanbul Chamber of Commerce elections held last year. We wholeheartedly congratulate and support you. What are the issues that you see as a problem in the sector that need to be fixed? What should we do or not do for the future of our industry?
First of all, I would like to thank all our industry stakeholders for their support to me and the committee members. Our domestic production companies and importing companies, such as ourselves, have different problems. As such, our aim is to address all the problems of the sector, to develop our sector with all stakeholders and to increase the competitiveness of our companies, especially in international markets. The biggest problem of importing companies is the additional taxes on imports, these taxes unfortunately increase our costs severely. Additional taxes make European brands much more advantageous in competition and make it very difficult for us to offer quality products to our citizens at reasonable prices. In the past days, we held separate meetings with importers and domestic producers, and we came to a joint decision to reduce the additional taxes to a level that would satisfy both the importers and producers. We conveyed this joint decision to the ITO management with a petition to be submitted to the Ministry of Commerce. I would also like to briefly mention other sector problems that we conveyed to the ITO and the Ministry of Trade. Tests applied at customs; TAREKS, reducing the 10% customs tax paid by exporters for spare parts is also our priority. In addition, organizing national participation under the roof of our chamber in Silmo and Mido Fairs, in which at least 30-35 domestic optical manufacturers participate individually, is another issue we are working on.

You will attend Mido Fair, which will be held between 4-6 February. This will be your first foreign fair experience. How did you decide to participate in a fair held abroad and what are your expectations? (You can add if you are going to also attend other fairs.)
First of all, I would like to state that we are very excited about our global adventure, which we will start with Mido Fair. We have been attending Mido Fair as visitors for many years to follow the trends and meet new manufacturers. We export to 60 countries in our watch business. It was time to combine the export success and experience we achieved in watches with our claim in the eyewear industry. This year, we will exhibit the collection of our Lee Cooper brand, for which we have obtained the license rights for only about 40 countries, at the Mido Fair, and our focus will be Lee Cooper. Our aim is to open our other brands to international markets in the coming years. This year, we will also continue to participate in Silmo Paris and, as with every year, Silmo Istanbul Optical Fair.

You have been participating as an exhibitor in Silmo Istanbul, which has been held since 2013. Can you evaluate the development of Silmo Istanbul and the sector in the last 10 years?
While Silmo Istanbul Fair was a local fair both in terms of visitors and exhibitors in the first years, it has reached the international fair category in recent years now. For the last few years, we have been hosting many visitors from both the Balkan countries and the Middle East at our stand. This is the most concrete proof that Turkey has become a powerful supplier for its geography. In addition, the experience of both participating companies and you as the organizer has increased in the last 10 years. Silmo Istanbul Optical Fair is an organization that has proven itself, one that gives a strong momentum to the sector. It is an indispensable organization for us to see the latest trends in the industry, to get to know the sub-sectors that support the industry, and to find new customers.

4 Your Eyes Optical Magazine will continue with “Digital Publication” as of 2023. Can we get your thoughts on this radical innovation?
As with everything else, the publishing industry is adapting to the times. I think it is a great advantage for subscribers to have access to the magazine digitally from anywhere. At the same time, reducing paper consumption is definitely an environmentally friendly approach. As Arıkan, we support this change made for these reasons. As in the past, we will continue to follow and take place in the magazine with our news and advertisements.

February 2023