Famous Australian cricketer Pat Cummins is the new face of Carrera eyewear. The famous athlete shared his journey from being just a fan of the brand to becoming an ambassador. Pat Cummins came across Carrera eyewear seven or eight years ago, initially attracted to the brand’s style but soon became enamored with its boldness and unique appeal. Two years on from his association with Carrera, Cummins says that wearing Carrera has become much more than fashion. For him, Carrera eyewear represent game-changing clarity both on and off the cricket field. Pat Cummins says, “Clarity of vision is very important for a professional cricketer. Facing a ball hurtling down at 140 kilometers per hour requires perfect visual clarity. Although I wear contact lenses when I play, I rely on Carrera eyewear to maintain precision during meetings and match preparations. For me, Carrera is not just an accessory; it is a symbol of readiness and confidence. That’s why I am excited about our collaboration.”

May 2024

Switzerland-based luxury eyewear brand Akoni has completed its Spring/Summer 2024 campaign, ideally reflecting the profile and striking color palette of the VII collection, shot in the famous Alpine valley of Valle Verzasca. Artistic director Tommaso Garner worked closely with photographer Mattia Balsamini to focus the campaign on Skyracer, Cosmo and Tiros, three key designs from the Akoni VII collection. Shot in the tranquil river pools and smooth stones of Valle Verzasca, the still life images highlight the frames’ handmade, one-of-a-kind ornaments, expertly created by respected Japanese artisans. “The impeccable proportions of each of our Akoni frames are ultimately based on the golden ratio, an age-old mathematical formula. Valle Verzasca, one of nature’s mesmerizing masterpieces, was therefore the perfect choice for our new campaign,” said Salma Rashid, Akoni’s Creative Director.

May 2024

Blackfin has added two new models to its Atlantic collection for the Spring/Summer 2024 season. Blackfin Atlantic is launching two new optical styles that can also be worn with sun lenses.  Although both models are optical glasses, these styles can also be worn as sunglasses. The new models are characterized by the sophisticated elegance of titanium, the very British-inspired shapes of the frames and the quality of the artisanal craftsmanship found in every detail. In the new additions to the Blackfin Atlantic collection, the front titanium plate, designed in bold thicknesses, also flexes, creating a gentle curve near the bridge with an elegant interplay of lines. Thanks to highly advanced technical skills, the material defines shapes and softens styles. Of the two new optical models, Harlem is a unisex panto, while Hampstead is more square-shaped and has a decidedly masculine vibe. The color palette for both styles includes the Black Edition version, with front in Nano-Plating™ Shiny Obsidian Black Gold.

May 2024

Kuboraum has unveiled an installation-window at their Milan Flagship Store in collaboration with friend and artist Vinicius Jayme Vallorani on the occasion of Miart 2024. The installation-window has been taken over by Vinicius Jayme Vallorani, an artist based in Milan whose practice creates performative vacuums transforming the interrelation between components of metaphoric and solid matter into aesthetic events. His work is described as lying in the interval between an open planimetry, a cinematic shoot, and a steamy encounter in which one is seduced by a rip or a river. Whether it’s a canvas or a sculpture, the spatial dimension of his pieces exudes an echoing presence. The viewer is invited to participate in a reversal of perspective from content to context and vice versa.

May 2024

Innovative Eyewear, the developer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has announced the signing of Micah Richards as an official brand ambassador. Richards is a former England International footballer, turned broadcaster, currently working for Sky Sports, CBS Sports and BBC Sport while also a co-host of “The Rest Is Football,” a U.K. podcast. Richards began his senior career with Manchester City, for whom he would make 245 appearances, during a period that included winning the club’s first ever Premier League title in 2012 following the FA Cup a year prior. As well as representing England from 2006-2012, Richards also played for the Great Britain team at the 2012 London Summer Olympics. “Few 21st century soccer personalities are as entertaining and popular as Micah. His energetic personality and love for sport complements the Lucyd brand. We are thrilled to work with him to share our mission of safe and seamless smart eyewear worldwide. We believe Micah will help us reach new athletes and sports fans and increase our brand awareness,” said Innovative Eyewear Ceo Harrison Gross.

May 2024

EssilorLuxottica announced that consolidated revenue for the first quarter of 2024 was €6,335 million, representing a year-on-year increase of 5.5 percent at constant exchange rates compared with the first quarter of 2023. Francesco Milleri, Chairman and CEO, and Paul du Saillant, Deputy Ceo at EssilorLuxottica commented, “We’re pleased to report another solid start to the year for the company, with every geography and business contributing to the positive performance. Building on these results, and thanks to our strong executive team and our 200,000 talented colleagues, we continued to make bold and transformational moves, driven by a strong pipeline of innovation with new categories, digital solutions and products, including Stellest, Varilux XR series and the recently launched Transitions Gen S.” The initial quarter of 2024 grew mid-single digit in line with the company’s long-term guidance. The top performing regions were EMEA, Asia-Pacific and Latin America, while North America saw low-single digit growth.

May 2024

Ib Kamara returned to the roots of the brand’s founder Virgil Abloh, who landed on American soil for inspiration. To the moon and back: Ib Kamara’s journey in less than a year as Off-White’s artistic and cinematographic director. After exploring the theme of “Lunar Shipping” and space travel in his last two collections, he returned to the roots of the brand’s founder Virgil Abloh and landed on American soil for inspiration. The Midland sunglasses featured in this Back to Home collection offer a timeless square shape with slim profiles, making them a versatile choice for any occasion.

April 2024

Tom Ford brings bold seductive styles inspired by the 70s with its new season collection. Sophistication, innovation and stylistic diversity are the hallmarks of the new Tom Ford eyewear collection. The inspiration for the sunglasses and optical frames is both current and retro; the former in a sleek, modernist look, the latter brought to life with mid-century references that range from the quirky to the mysterious. From start to finish, the collection showcases unparalleled elegance, superior function and the exquisite Italian craftsmanship at the core of the Tom Ford ethos.

April 2024

Palm Angels reflected the spirit of the Spring/Summer 2024 collection in its new eyewear. Variants and new versions of the logo on the garments enriched the collection with new features such as the engraved Monogram or the embedded metal palm tree. The details of the iconic tracksuit, the hero product of the season in different weights and fabrics, are reminiscent of the thin, striped metal temples of retro-modern frames.

April 2024

The Modo Legacy collection will be expanded in 2024 to include eight acetate models, five optical models and three sunglasses. Four models made in beta titanium create a new focal point. Some of the vintage-inspired titanium models feature finely milled cutouts that emphasize Modo’s quality craftsmanship. The temples are also made of high-quality beta titanium and not only offer a high level of comfort, but also carry the confident yet discreetly square Modo logo on the ends. Modo uses PVD technology for coloring the beta titanium frames.

April 2024