Off-White™ Prescott sunglasses are a distinctive blend of style and innovation, combining a rectangular silhouette with a cat-eye top that curves elegantly towards the temples for a captivating, wraparound look. This unique design is enhanced by the inclusion of the Off-White™ “OFF” logo embossed on the nose and placed on the temples, adding to its modern appeal. Available in four colorways, it offers both classic black and havana tones for those who appreciate timeless elegance, as well as deep midnight blue and sage green for a more modern and chic vibe.

September 2024

Modo Eyewear introduces three extraordinary sunglasses. Featuring the brand’s advanced high chromatic definition (HDC) polarized lenses, they offer exceptional clarity and protection. First up is the classic square-shaped 800 model. Color variants such as petrol, tortoise and fawn contrast well with the warm grey tinted lenses, while the clear option goes well with darker cool grey tinted lenses. The sleek pantos shape of the 801 frames is available in classic black with matching dark lens The frame also offers smoke and crystal options embellished with brown-toned lenses, while it pairs wonderfully with khaki-colored lenses. The round-shaped 802 with a thicker, soft cat’s eye edge contrasts with khaki lens in black and light magenta tones. The transparent lavender color is available with brown lens. The frames provide durability and comfort with a 5-barrel riveted hinge with front and temples crafted using HD Acetate. Further enhancing the retro feel of the styles, each design also showcases a keyhole bridge, striped metal wire core, raised metal square logo on the temple ends and faceted end piece.

September 2024

Meticulously designed for eyeglass wearers with high aesthetic and performance expectations, Seiko Prime Xceed is produced by taking into account individual requirements suitable for every condition and situation. Tailor-made and compatible with every frame, Prime Xceed eliminates vision loss with its advanced aspheric design, while providing less eye fatigue. Offering extra sharp vision in dim light and night conditions, it utilizes intelligent thinning prisms to ensure uniform vertical edge thicknesses. This thinning process creates the desired appearance to complement the expected high-performance visual sharpness.

September 2024

Motivum continues its new production activities with its unique and sustainable patented models. The quality, different, comfortable frames needed by the industry have been brought to Turkey with the assurance of Potential Optical. MOT8050 series consists of clear lines and an aesthetic structure. Patented technological details are beautifully crafted from various angles. Polarized lenses protect your eyes and provide comfortable and clear vision. Motivum series continues to attract attention with its innovative technology with weldless one-piece premium German steel technology, titanium B durability and patented hinges.

September 2024

Dutz Eyewear, which has been offered to the Turkish market with the assurance of Optomod Optik for the last two years, presented its first exclusive acetate collection last month. The brand’s new collection, prepared using this tailormade acetate, has already started to attract attention with its vibrant color and material preferences. The custom color palette in the collection highlights Dutz Eyewear’s expertise in working with bright acetates and vibrant solid acetate materials, creating unique combinations that add originality and expression to each individual’s face. Be sure to check out this exclusive collection.

September 2024

Entering new areas in the sector has always been exciting and enjoyable for Optik Dünyası. Optik Dünyası is proud to offer new products in the field of lens with the strength and support of its business partners. The company, which carries La Bella, Iconic, El Amore brands in colored contact lens to the top in both domestic and international markets, aims to strengthen its upper segment position. Optik Dünyası sells its Parker optical lenses in two groups as anti-reflective and blue light protective. In addition to their basic features, blue light protective lenses have super hydrophobic, easy-to-clean and hard-to-contaminate properties and contribute to the longevity of the lenses. It offers high protection against eye diseases by blocking UV rays 100%. The complaint of yellow vision in standard blue light protected lenses is almost zero in Parker Blue Guard. Optik Dünyası, which aims to deliver high quality products to all its dealers at affordable prices with its introductory launch package prices, wants to keep its excitement alive in brand new areas.

September 2024

Woodys eyewear has added 10 new models to Eclectic, the highly acclaimed men’s optical eyewear collection. Special acetates made of cotton and vegetable materials are baked for 2 weeks in a specific temperature and low humidity environment with a method special to Woodys. In this way, acetates of carefully combined colors, which have become lighter and more durable, create unique glasses with the brand’s design philosophy. With 10 new models that men’s optical wearers can reflect their own characters, it is aimed to go beyond the ordinary and carry elegance on their faces.

September 2024

Believing in the success of expertly engineered products, Randolph celebrates the extraordinary life of Aviatrix icon, fashion designer and women’s rights activist Amelia Earhart with a new limited edition collection. Celebrating Amelia’s life and legacy, the collection features a 23-carat white gold finish. The limited edition collection is equipped with the new Sunset Rose lenses with the unique SkyForce™ polarized lens. The new limited edition collection is presented with a silk twill scarf to honor Amelia’s constant use of scarves that reflected her luxurious style.

September 2024

Marchon Eyewear and Zeiss collaboration was crowned with one of the world’s most prestigious design awards this year. This year, the Red Dot Best of the Best award went to VisionClip, a Zeiss frame produced by Marchon Eyewear with a game-changing design. A model of the Zeiss Fall/Winter 2024 eyewear collection, VisionClip is a reflection of the brand’s dynamism towards new and improved vision experiences. VisionClip is a full-rim titanium frame designed in timeless aviator style, featuring a double-bridge construction complemented by ultra-thin, high-tech beta titanium temples crafted with laser-cut engineering processes. Combining timeless design and revolutionary technology, the frame features Zeiss LightPro Technology® sun lenses with excellent contrast and depth perception, and an easily removable magnetic clip-on insert made of Ultem® resin for easy reading of digital screens, a very important element today. The innovative Ultem® resin clip provides flexibility and elasticity as well as resistance to deformation, impact and high temperatures.

September 2024

Founded in Milan in 2014 by two talented Italian engineers, Movitra has maintained a delicate balance between aesthetics and functionality when it comes to eyewear design since its inception. From its humble beginnings as a visionary start-up to becoming a globally recognized brand in luxury eyewear, each chapter is testament to an unwavering commitment to quality, creativity and customer satisfaction. Movitra was born from an idea and an intuition that responded to the need to protect the most delicate part of a quality pair of glasses: the lenses. The folding feature, developed to prevent scratches on the lenses, blended with Italian spirit, design and high quality, offering a combination of art and technology that has made a difference in the luxury eyewear group and attracted attention. The lenses of all Movitra models belong to Carl Zeiss. The horn glasses are made of Mazzucchelli acetate, the other glasses are made of compressed steel and titanium. The rotating mechanism is patented in the world and has no similar counterpart.

September 2024